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Software · head to head

Natero vs SmartKarrot

N

Natero

Software

Predictive Customer Success Platform

From
$800/month
Rated
-
Full reviewWebsite
SmartKarrot logo

SmartKarrot

Software

Intelligent Customer Success Platform

From
$499/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Natero acquired by Freshworks in May 2019 and folded into the Freshsuccess product line, so it is no longer sold as Natero; SmartKarrot the entry Basic plan starts at $15,000 per year and includes only 5 users
  • They diverge on capability: Natero covers Predictive health scores, SmartKarrot covers Customer 360.

Where they differ

Only the attributes on which Natero and SmartKarrot actually diverge.

Attributes where Natero and SmartKarrot differ
AttributeNateroSmartKarrot
Starting price$800/month$499/month
Founded20122018

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Natero

  • Predictive health scores
  • Machine learning
  • Customer journey analytics
  • Playbooks
  • Risk detection
  • Freshworks
  • Zendesk

Only in SmartKarrot

  • Customer 360
  • Health monitoring
  • Playbook automation
  • Success planning
  • Touchpoints tracking
  • HubSpot
  • Intercom

Both cover

  • Salesforce
  • Slack
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Natero

  • Customer Successnot SmartKarrot
  • Predictive Analyticsnot SmartKarrot
  • Machine Learningnot SmartKarrot

SmartKarrot

  • Tracking customer onboarding phases and account health for a SaaS businessnot Natero
  • Segmenting accounts and users to target customer success playsnot Natero
  • Reporting on customer success outcomes with embedded BI dashboardsnot Natero

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Natero

  • Acquired by Freshworks in May 2019 and folded into the Freshsuccess product line, so it is no longer sold as Natero
  • natero.com no longer resolves

SmartKarrot

  • The entry Basic plan starts at $15,000 per year and includes only 5 users
  • All plans are billed annually with no monthly option
  • Basic includes only 2 third party integrations, Growth 3 and Pro 4
  • Usage tracking is limited to 1 SaaS product on Growth and 3 on Pro
  • Growth, Pro and Enterprise plans are all Contact Sales with no published price
  • Basic support is email-based only, with a dedicated CSM starting at Growth
  • SmartKonversation call intelligence is a paid add-on rather than an included feature on Basic, Growth or Pro
  • SmartOps advanced AI trends is an add-on available only on the Enterprise plan
  • Additional Lite users are billed at $10 per user per month on top of the plan fee

Pricing, plan by plan

Natero

$800/month
  • Growth$800/month
    • Predictive health
    • Playbooks
    • Reporting
  • Enterprise$2000/month
    • Custom ML models
    • Advanced API
    • Dedicated support

SmartKarrot

$499/month
  • Professional$499/month
    • Health scores
    • Playbooks
    • Customer 360
  • Enterprise$1299/month
    • AI insights
    • Custom workflows
    • Advanced analytics

Which should you pick?

Choose Natero if

  • You need predictive health scores.
  • You also want machine learning.
Natero review

Choose SmartKarrot if

  • You need customer 360.
  • You also want health monitoring.
SmartKarrot review

Questions people ask

Is Natero or SmartKarrot better?
Neither clearly leads. Natero starts at $800/month and SmartKarrot at $499/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Natero or SmartKarrot?
Natero starts at $800/month and SmartKarrot at $499/month.
Does Natero or SmartKarrot run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Natero best used for?
Natero is most often used for customer success, predictive analytics, machine learning. Of those, customer success and predictive analytics are not what SmartKarrot is typically brought in for.
What can Natero do that SmartKarrot cannot?
Natero covers Predictive health scores, Machine learning, Customer journey analytics, Playbooks. SmartKarrot covers Customer 360, Health monitoring, Playbook automation, Success planning. Both handle Salesforce, Slack, Web support.
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