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Akita vs Totango

Akita logo

Akita

Software

Customer Success Without the Complexity

From
$160/month
Rated
-
Full reviewWebsite
Totango logo

Totango

Software

Composable Customer Success Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Totango has a free tier, so it costs nothing to try first.
  • Each has a real cost: Akita starts at $49 a month with no free tier, only a 14 day trial; Totango user interface is unintuitive and outdated, making workflows more time-consuming than necessary
  • They diverge on capability: Akita covers Health scores, Totango covers SuccessBLOCs.

Where they differ

Only the attributes on which Akita and Totango actually diverge.

Attributes where Akita and Totango differ
AttributeAkitaTotango
Starting price$160/monthFree
Free tierNoYes
Founded20182010

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Akita

  • Health scores
  • Lifecycle stages
  • Alerts
  • Custom metrics
  • Stripe

Only in Totango

  • SuccessBLOCs
  • Health monitoring
  • Engagement campaigns
  • Success workflows
  • Zendesk

Both cover

  • Customer segments
  • Salesforce
  • HubSpot
  • Intercom
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Akita

  • Centralising customer data and product activity for a customer success teamnot Totango
  • Building health scores to flag at-risk accountsnot Totango
  • Segmenting customers and triggering automated playbooksnot Totango
  • Identifying expansion revenue opportunitiesnot Totango
  • Task and workflow management for CSMsnot Totango

Totango

  • Customer Successnot Akita
  • Adoptionnot Akita
  • Engagementnot Akita

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Akita

  • Starts at $49 a month with no free tier, only a 14 day trial
  • Tier breakdown above the entry price is not published

Totango

  • User interface is unintuitive and outdated, making workflows more time-consuming than necessary
  • SuccessBLOCs are rigid and confusing to configure despite being marketed as flexible
  • Platform experiences performance issues with occasional slowness and bugs
  • Timeline view only allows searching subject lines, not full activity or note content
  • Pricing can be prohibitive for startups with uncertain immediate ROI

Pricing, plan by plan

Akita

$160/month
  • Starter$160/month
    • Health scores
    • Basic integrations
    • Alerts
  • Professional$400/month
    • Unlimited integrations
    • Custom metrics
    • API

Totango

Free
  • StarterFree
    • Basic health scores
    • Up to 100 accounts
  • Growth$249/month
    • Unlimited accounts
    • Campaigns
    • Playbooks

Which should you pick?

Choose Akita if

  • You need health scores.
  • You also want lifecycle stages.
Akita review

Choose Totango if

  • You need successblocs.
  • You want to start without paying.
  • You also want health monitoring.
Totango review

Questions people ask

Is Akita or Totango better?
Neither clearly leads. Akita starts at $160/month and Totango at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Akita or Totango?
Totango has a free tier; the other does not. Paid plans start at $160/month for Akita and Free for Totango.
Does Akita or Totango run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Totango for free?
Yes. Totango has a free tier, so you can try it without paying. Akita starts at $160/month.
What is Akita best used for?
Akita is most often used for centralising customer data and product activity for a customer success team, building health scores to flag at-risk accounts, segmenting customers and triggering automated playbooks, identifying expansion revenue opportunities. Of those, centralising customer data and product activity for a customer success team and building health scores to flag at-risk accounts are not what Totango is typically brought in for.
What can Akita do that Totango cannot?
Akita covers Health scores, Lifecycle stages, Alerts, Custom metrics. Totango covers SuccessBLOCs, Health monitoring, Engagement campaigns, Success workflows. Both handle Customer segments, Salesforce, HubSpot, Intercom.

Answered from the vendors’ own pages

Totango: What data sources can Totango connect to?

Totango aggregates customer data from various sources to provide a holistic view of customer health, engagement, satisfaction, and product usage. It integrates with CRM systems, product analytics, and support platforms.

Source
Totango: What is Totango's pricing model?

Totango uses revenue-oriented pricing based on customer revenue under management and value realization, rather than purely seat-based licensing. Pricing varies based on specific implementation and feature requirements.

Source
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