Softwr

Customer Success · head to head

Akita vs Totango

Akita logo

Akita

Customer Success

Customer Success Without the Complexity

From
$49/month
Rated
-
Full reviewWebsite
Totango logo

Totango

Customer Success

Composable Customer Success Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Totango has a free tier, so it costs nothing to try first.
  • Each has a real cost: Akita no free tier; minimum $49/month for entry; Totango user interface is unintuitive and outdated, making workflows more time-consuming than necessary
  • They diverge on capability: Akita covers Health scores, Totango covers SuccessBLOCs.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Akita and Totango actually diverge.

Attributes where Akita and Totango differ
AttributeAkitaTotango
Starting price$49/monthFree
Free tierNoYes
Founded20182010

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated), category (Customer Success).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Akita

  • Health scores
  • Lifecycle stages
  • Alerts
  • Custom metrics
  • Stripe

Only in Totango

  • SuccessBLOCs
  • Health monitoring
  • Engagement campaigns
  • Success workflows
  • Zendesk

Both cover

  • Customer segments
  • Salesforce
  • HubSpot
  • Intercom
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Akita

  • Centralising customer data and product activity for a customer success teamnot Totango
  • Building health scores to flag at-risk accountsnot Totango
  • Segmenting customers and triggering automated playbooksnot Totango
  • Identifying expansion revenue opportunitiesnot Totango
  • Task and workflow management for CSMsnot Totango

Totango

  • Customer Successnot Akita
  • Adoptionnot Akita
  • Engagementnot Akita

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Akita

  • No free tier; minimum $49/month for entry
  • Tracking events limited to 1M/month on paid plans (unlimited on Enterprise only)
  • Additional integrations require $29/month add-on cost

Totango

  • User interface is unintuitive and outdated, making workflows more time-consuming than necessary
  • SuccessBLOCs are rigid and confusing to configure despite being marketed as flexible
  • Platform experiences performance issues with occasional slowness and bugs
  • Timeline view only allows searching subject lines, not full activity or note content
  • Pricing can be prohibitive for startups with uncertain immediate ROI

Pricing, plan by plan

Akita

$49/month
  • Small Teams$49/month
    • 2 integrations included
    • 2 full access users
    • 4 read-only users
  • Growing Teams$99/month
    • 4 integrations included
    • 4 full access users
    • 8 read-only users
  • Enterprise Teams$499/month
    • Unlimited integrations
    • Unlimited full access users
    • Unlimited accounts/contacts

Totango

Free
  • StarterFree
    • Basic health scores
    • Up to 100 accounts
  • Growth$249/month
    • Unlimited accounts
    • Campaigns
    • Playbooks

Which should you pick?

Choose Akita if

  • You need health scores.
  • You also want lifecycle stages.
Akita review

Choose Totango if

  • You need successblocs.
  • You want to start without paying.
  • You also want health monitoring.
Totango review

Questions people ask

Is Akita or Totango better?
Neither clearly leads. Akita starts at $49/month and Totango at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Akita or Totango?
Totango has a free tier; the other does not. Paid plans start at $49/month for Akita and Free for Totango.
Does Akita or Totango run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Totango for free?
Yes. Totango has a free tier, so you can try it without paying. Akita starts at $49/month.
What is Akita best used for?
Akita is most often used for centralising customer data and product activity for a customer success team, building health scores to flag at-risk accounts, segmenting customers and triggering automated playbooks, identifying expansion revenue opportunities. Of those, centralising customer data and product activity for a customer success team and building health scores to flag at-risk accounts are not what Totango is typically brought in for.
What can Akita do that Totango cannot?
Akita covers Health scores, Lifecycle stages, Alerts, Custom metrics. Totango covers SuccessBLOCs, Health monitoring, Engagement campaigns, Success workflows. Both handle Customer segments, Salesforce, HubSpot, Intercom.

Answered from the vendors’ own pages

Akita: How much does Akita cost?

Akita offers three subscription tiers: Small Teams at $49/month with up to 2 integrations and 6 total users, Growing Teams at $99/month with up to 4 integrations and 12 total users, and Enterprise Teams at $499/month with unlimited integrations and users. Additional integrations cost $29 each and additional users cost $29 each per month.

Source
Totango: What data sources can Totango connect to?

Totango aggregates customer data from various sources to provide a holistic view of customer health, engagement, satisfaction, and product usage. It integrates with CRM systems, product analytics, and support platforms.

Source
Akita: What is the difference between Akita's Small Teams and Growing Teams plans?

The Growing Teams plan ($99/month) doubles the included integrations from 2 to 4 and users from 6 to 12, increases account/contact capacity from 10,000 to 100,000, and enables 1M monthly tracking events. It also includes full API access which is not mentioned for Small Teams. Small Teams costs $49/month.

Source
Totango: What is Totango's pricing model?

Totango uses revenue-oriented pricing based on customer revenue under management and value realization, rather than purely seat-based licensing. Pricing varies based on specific implementation and feature requirements.

Source
Akita: Does Akita offer a free trial or discount?

Akita provides a 14-day free trial with no setup or cancellation fees. The platform also offers a 20% discount for annual prepayment compared to month-to-month pricing.

Source
Akita: What tracking event limits apply on Akita plans?

Small Teams and Growing Teams plans each include 1 million tracking events per month. The Enterprise plan includes unlimited tracking events. Additional event capacity beyond plan limits is not separately purchasable.

Source
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