Softwr

Customer Success · head to head

Akita vs Loom

Akita logo

Akita

Customer Success

Customer Success Without the Complexity

From
$49/month
Rated
-
Full reviewWebsite
Loom logo

Loom

Communication

Record instantly, share anywhere

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Loom has a free tier, so it costs nothing to try first.
  • Each has a real cost: Akita no free tier; minimum $49/month for entry; Loom starter plan limited to 25 videos per person
  • They diverge on capability: Akita covers Health scores, Loom covers Screen & camera recording.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Akita and Loom actually diverge.

Attributes where Akita and Loom differ
AttributeAkitaLoom
Starting price$49/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
CategoryCustomer SuccessCommunication
Founded20182015

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Akita

  • Health scores
  • Customer segments
  • Lifecycle stages
  • Alerts
  • Custom metrics
  • Salesforce
  • HubSpot
  • Stripe

Only in Loom

  • Screen & camera recording
  • Instant sharing
  • Video editing
  • Viewer analytics
  • Comments & reactions
  • Transcription
  • Custom CTAs
  • Drawing tools

Both cover

  • Intercom

What people use each for

The jobs each tool is most often brought in to do.

Akita

  • Centralising customer data and product activity for a customer success teamnot Loom
  • Building health scores to flag at-risk accountsnot Loom
  • Segmenting customers and triggering automated playbooksnot Loom
  • Identifying expansion revenue opportunitiesnot Loom
  • Task and workflow management for CSMsnot Loom

Loom

  • Asynchronous video communication and screen recordingnot Akita
  • Product demonstrations and tutorialsnot Akita
  • Meeting transcription and documentationnot Akita
  • Team communication and knowledge sharingnot Akita

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Akita

  • No free tier; minimum $49/month for entry
  • Tracking events limited to 1M/month on paid plans (unlimited on Enterprise only)
  • Additional integrations require $29/month add-on cost

Loom

  • Starter plan limited to 25 videos per person
  • Starter plan limited to 5 minute recordings
  • Enterprise plan pricing not publicly available, requires sales contact
  • Per-user billing for Business plans may increase costs with team growth

Pricing, plan by plan

Akita

$49/month
  • Small Teams$49/month
    • 2 integrations included
    • 2 full access users
    • 4 read-only users
  • Growing Teams$99/month
    • 4 integrations included
    • 4 full access users
    • 8 read-only users
  • Enterprise Teams$499/month
    • Unlimited integrations
    • Unlimited full access users
    • Unlimited accounts/contacts

Loom

Free
  • StarterFree
    • Up to 50 members
    • 25 videos per person
    • 5 minute screen recordings
  • Business$18/month
    • Unlimited videos
    • Unlimited recording time
    • 4K quality
  • Business + AI$24/month
    • Auto-video enhancement
    • Video-to-text automation
    • Auto-meeting recap emails

Which should you pick?

Choose Akita if

  • You need health scores.
  • You also want customer segments.
Akita review

Choose Loom if

  • You need screen & camera recording.
  • You want to start without paying.
  • You also want instant sharing.
Loom review

Questions people ask

Is Akita or Loom better?
Neither clearly leads. Akita starts at $49/month and Loom at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Akita or Loom?
Loom has a free tier; the other does not. Paid plans start at $49/month for Akita and Free for Loom.
Does Akita or Loom run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Loom for free?
Yes. Loom has a free tier, so you can try it without paying. Akita starts at $49/month.
What is Akita best used for?
Akita is most often used for centralising customer data and product activity for a customer success team, building health scores to flag at-risk accounts, segmenting customers and triggering automated playbooks, identifying expansion revenue opportunities. Of those, centralising customer data and product activity for a customer success team and building health scores to flag at-risk accounts are not what Loom is typically brought in for.
What can Akita do that Loom cannot?
Akita covers Health scores, Customer segments, Lifecycle stages, Alerts. Loom covers Screen & camera recording, Instant sharing, Video editing, Viewer analytics. Both handle Intercom.

Answered from the vendors’ own pages

Akita: How much does Akita cost?

Akita offers three subscription tiers: Small Teams at $49/month with up to 2 integrations and 6 total users, Growing Teams at $99/month with up to 4 integrations and 12 total users, and Enterprise Teams at $499/month with unlimited integrations and users. Additional integrations cost $29 each and additional users cost $29 each per month.

Source
Loom: How much does Loom cost?

Loom offers a free Starter plan at no cost. Paid plans begin at $18 per user per month for Business, or $24 per user per month for Business + AI. Annual billing provides a 17% discount. Enterprise pricing is custom and requires contacting sales.

Source
Akita: What is the difference between Akita's Small Teams and Growing Teams plans?

The Growing Teams plan ($99/month) doubles the included integrations from 2 to 4 and users from 6 to 12, increases account/contact capacity from 10,000 to 100,000, and enables 1M monthly tracking events. It also includes full API access which is not mentioned for Small Teams. Small Teams costs $49/month.

Source
Loom: What are the limitations of Loom's free plan?

The free Starter plan includes up to 50 members, 25 videos per person with 5 minute maximum screen recordings, and basic features like comments and emoji reactions.

Source
Akita: Does Akita offer a free trial or discount?

Akita provides a 14-day free trial with no setup or cancellation fees. The platform also offers a 20% discount for annual prepayment compared to month-to-month pricing.

Source
Loom: What does Loom AI add compared to the standard Business plan?

Business + AI adds $6 per month to the Business plan and includes auto-video enhancement, video-to-text automation, auto-meeting recap emails, and auto-meeting notes.

Source
Akita: What tracking event limits apply on Akita plans?

Small Teams and Growing Teams plans each include 1 million tracking events per month. The Enterprise plan includes unlimited tracking events. Additional event capacity beyond plan limits is not separately purchasable.

Source
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