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Loom

Record instantly, share anywhere

As of 30 August 2026, Loom has a free plan and paid plans start at $18/month. Loom is a video messaging tool that helps you get your message across through instantly shareable videos. Softwr lists it under Communication. Loom is made by Loom Inc (Atlassian), launched in 2015, available on Web.

Overview

What Loom does

Loom is a video messaging tool that helps you get your message across through instantly shareable videos. Record your camera, microphone, and desktop simultaneously. Your video is then instantly available to share through Loom's patented technology.

What people use it for

  • Asynchronous video communication and screen recording
  • Product demonstrations and tutorials
  • Meeting transcription and documentation
  • Team communication and knowledge sharing

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Loom.

  • Starter plan limited to 25 videos per person
  • Starter plan limited to 5 minute recordings
  • Enterprise plan pricing not publicly available, requires sales contact
  • Per-user billing for Business plans may increase costs with team growth

Cross-shopped

What people choose instead of Loom

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Pricing

What Loom costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Starter

Free

  • Up to 50 members
  • 25 videos per person
  • 5 minute screen recordings
  • Unlimited meeting length
  • Transcriptions in 50+ languages
  • Comments and emoji reactions

Business

$18 /mo

  • Unlimited videos
  • Unlimited recording time
  • 4K quality
  • Waveform editing
  • Logo removal
  • Video upload and download

Business + AI

$24 /mo

  • Auto-video enhancement
  • Video-to-text automation
  • Auto-meeting recap emails
  • Auto-meeting notes
  • All Business plan features

Capabilities

Features

  • Screen & camera recording

  • Instant sharing

  • Video editing

  • Viewer analytics

  • Comments & reactions

  • Transcription

  • Custom CTAs

  • Drawing tools

  • Slack

    Integration with Slack

  • Gmail

    Integration with Gmail

  • Notion

    Integration with Notion

  • Confluence

    Integration with Confluence

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

How much does Loom cost?

Loom offers a free Starter plan at no cost. Paid plans begin at $18 per user per month for Business, or $24 per user per month for Business + AI. Annual billing provides a 17% discount. Enterprise pricing is custom and requires contacting sales.

Source
What are the limitations of Loom's free plan?

The free Starter plan includes up to 50 members, 25 videos per person with 5 minute maximum screen recordings, and basic features like comments and emoji reactions.

Source
What does Loom AI add compared to the standard Business plan?

Business + AI adds $6 per month to the Business plan and includes auto-video enhancement, video-to-text automation, auto-meeting recap emails, and auto-meeting notes.

Source

Behind it

Who makes Loom

Company
Loom Inc (Atlassian)
Based in
San Francisco, CA
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Where to go from Loom

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Softwr does not host reviews and shows no star rating for Loom, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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