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Customer Success · head to head

Bonjoro vs Loom

Bonjoro logo

Bonjoro

Customer Success

Personal video messages triggered from your CRM, aimed at onboarding and retention rather than cold outreach

From
Free
Rated
-
Full reviewWebsite
Loom logo

Loom

Communication

Record instantly, share anywhere

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Bonjoro the whole benefit depends on people recording videos daily, and there is no product mechanism that creates that discipline, so licences commonly sit idle within one quarter of purchase.; Loom starter plan limited to 25 videos per person
  • They diverge on capability: Bonjoro covers Trigger-driven task queue, Loom covers Screen & camera recording.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Bonjoro and Loom actually diverge.

Attributes where Bonjoro and Loom differ
AttributeBonjoroLoom
Pricing modelPer user per monthfreemium
PlatformsWeb, iOS, Android, Chrome extensionWeb
CategoryCustomer SuccessCommunication
FoundedUnknown2015

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bonjoro

  • Trigger-driven task queue
  • Mobile and desktop recording
  • Screen recording
  • Branded call to action pages
  • Message templates
  • Custom domain
  • One-to-many video
  • Team assignment

Only in Loom

  • Screen & camera recording
  • Instant sharing
  • Video editing
  • Viewer analytics
  • Comments & reactions
  • Transcription
  • Custom CTAs
  • Drawing tools

What people use each for

The jobs each tool is most often brought in to do.

Bonjoro

  • A software company welcoming every new trial signup with a named human video in the first twenty four hours to lift activationnot Loom
  • An ecommerce brand thanking first-time purchasers personally to convert them into repeat buyersnot Loom
  • A customer success team sending a personal video the moment a health score drops rather than an automated churn emailnot Loom
  • A founder-led sales team differentiating early conversations before there is a large enough team for conventional sales cadencesnot Loom

Loom

  • Asynchronous video communication and screen recordingnot Bonjoro
  • Product demonstrations and tutorialsnot Bonjoro
  • Meeting transcription and documentationnot Bonjoro
  • Team communication and knowledge sharingnot Bonjoro

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bonjoro

  • The whole benefit depends on people recording videos daily, and there is no product mechanism that creates that discipline, so licences commonly sit idle within one quarter of purchase.
  • Billing is per user, so a five person customer success team multiplies the headline monthly figure straight away and the cost scales with team size rather than with results.
  • Key capabilities including custom domain, removing Bonjoro branding and one-to-many video are gated to the top published tier, which is several times the entry price.
  • Personal video does not scale beyond a certain volume of accounts, so it works for high value or early stage relationships and simply cannot cover a long tail of thousands of small customers.
  • Recipients increasingly recognise the format from sales outreach, which erodes the novelty that made early adopters see high reply rates, and the effect is weaker now than the vendor case studies suggest.

Loom

  • Starter plan limited to 25 videos per person
  • Starter plan limited to 5 minute recordings
  • Enterprise plan pricing not publicly available, requires sales contact
  • Per-user billing for Business plans may increase costs with team growth

Pricing, plan by plan

Bonjoro

Free
  • FreeFree
    • Up to fifty videos
    • Integrations with your existing stack
    • Unlimited screen recording
  • Starter$15/month
    • Custom branding
    • Three message templates
    • Standard integrations
  • Pro$29/month
    • Unlimited videos
    • Five message templates
    • Onboarding strategy session
  • Growth$79/month
    • One-to-many video
    • Custom domain
    • Bonjoro branding removed

Loom

Free
  • StarterFree
    • Up to 50 members
    • 25 videos per person
    • 5 minute screen recordings
  • Business$18/month
    • Unlimited videos
    • Unlimited recording time
    • 4K quality
  • Business + AI$24/month
    • Auto-video enhancement
    • Video-to-text automation
    • Auto-meeting recap emails

Which should you pick?

Choose Bonjoro if

  • You need trigger-driven task queue.
  • You want to start without paying.
  • You work on Web, iOS, Android, Chrome extension.
  • You also want mobile and desktop recording.
Bonjoro review

Choose Loom if

  • You need screen & camera recording.
  • You want to start without paying.
  • You also want instant sharing.
Loom review

Questions people ask

Is Bonjoro or Loom better?
Neither clearly leads. Bonjoro starts at Free and Loom at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bonjoro or Loom?
Bonjoro starts at Free and Loom at Free.
Does Bonjoro or Loom run on more platforms?
Bonjoro runs on Web, iOS, Android, Chrome extension. Loom runs on Web.
Can I use Bonjoro for free?
Both have a free tier, so you can try either at no cost before committing.
What is Bonjoro best used for?
Bonjoro is most often used for a software company welcoming every new trial signup with a named human video in the first twenty four hours to lift activation, an ecommerce brand thanking first-time purchasers personally to convert them into repeat buyers, a customer success team sending a personal video the moment a health score drops rather than an automated churn email, a founder-led sales team differentiating early conversations before there is a large enough team for conventional sales cadences. Of those, a software company welcoming every new trial signup with a named human video in the first twenty four hours to lift activation and an ecommerce brand thanking first-time purchasers personally to convert them into repeat buyers are not what Loom is typically brought in for.
What can Bonjoro do that Loom cannot?
Bonjoro covers Trigger-driven task queue, Mobile and desktop recording, Screen recording, Branded call to action pages. Loom covers Screen & camera recording, Instant sharing, Video editing, Viewer analytics.

Answered from the vendors’ own pages

Bonjoro: Is Bonjoro Video a separate product?

No. Bonjoro is one product; the name appears in directories in a couple of forms but there is a single personal video platform.

Loom: How much does Loom cost?

Loom offers a free Starter plan at no cost. Paid plans begin at $18 per user per month for Business, or $24 per user per month for Business + AI. Annual billing provides a 17% discount. Enterprise pricing is custom and requires contacting sales.

Source
Bonjoro: How is it priced?

Per user per month, from a free fifty video tier through Starter at fifteen dollars and Pro at twenty nine dollars to Growth at around seventy nine dollars. Confirm current rates and the annual versus monthly difference before purchase.

Loom: What are the limitations of Loom's free plan?

The free Starter plan includes up to 50 members, 25 videos per person with 5 minute maximum screen recordings, and basic features like comments and emoji reactions.

Source
Bonjoro: Does it work for cold outreach?

It can, but the design intent and the strongest results are in onboarding, activation and retention where there is already a relationship.

Loom: What does Loom AI add compared to the standard Business plan?

Business + AI adds $6 per month to the Business plan and includes auto-video enhancement, video-to-text automation, auto-meeting recap emails, and auto-meeting notes.

Source
Bonjoro: What actually makes it fail?

Teams that do not build a daily recording habit. The queue fills up, nobody clears it, and the subscription becomes shelfware.

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