CRM & Sales · head to head
Gong vs Insightly
The short version
- Only Insightly has a free tier, so it costs nothing to try first.
- Each has a real cost: Gong pricing not published; custom quotes and high platform fees make budget forecasting difficult; Insightly record counts are capped by plan, at 100,000 on Plus and 500,000 on Enterprise, so the database size decides the tier
- They diverge on capability: Gong covers Call recording, Insightly covers Contact management.
Where they differ
Only the attributes on which Gong and Insightly actually diverge.
Identical on both: user rating (Not yet rated), category (CRM & Sales).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Gong
- Call recording
- AI transcription
- Deal intelligence
- Market intelligence
- Team coaching
- Salesforce
- HubSpot
- Zoom
Only in Insightly
- Contact management
- Deal tracking
- Project management
- Task management
- Email integration
- Reporting
- Mobile app
- Mailchimp
Both cover
- Slack
- Web support
- Ios support
- Android support
What people use each for
The jobs each tool is most often brought in to do.
Gong
- Call analysisnot Insightly
- Deal forecastingnot Insightly
- Sales coachingnot Insightly
- Win/loss analysisnot Insightly
Insightly
- CRM with project delivery tracking after the salenot Gong
- Managing leads, opportunities and customer projects in one record setnot Gong
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Gong
- Pricing not published; custom quotes and high platform fees make budget forecasting difficult
- Built for sales calls only; limited contact center and multi-channel conversation coverage
- Forecasting and Engage modules use keyword-based analysis with 20-30 minute processing delay, not generative AI
- Conversation analysis cannot capture internal buyer meetings or decision-making discussions
Insightly
- Record counts are capped by plan, at 100,000 on Plus and 500,000 on Enterprise, so the database size decides the tier
- Workflow automation requires the Professional plan at $49 per user per month
- AI Copilot is metered by query, at 75 on Plus and 100 on Professional
- Mass email is capped daily, at 2,500 on Plus and 10,000 on Enterprise
- CRM, Marketing and Service are sold as three separate products, and Marketing is priced per account by prospect count starting at $99 for 2,000
- Sandboxes and audit logging are Enterprise only at $99 per user per month
Pricing, plan by plan
Gong
$1600/user-per-yearNo published plan breakdown. See the Gong review.
Insightly
Free- FreeFree
- Up to 2 users
- Contact management
- Plus$29/month
- Everything in Free
- CRM features
- Project management
- Professional$59/month
- Everything in Plus
- Advanced reporting
- Custom fields
Which should you pick?
Choose Gong if
- You need call recording.
- You work on Web, Cloud-based SaaS.
- You also want ai transcription.
Choose Insightly if
- You need contact management.
- You want to start without paying.
- You work on Web, Ios, Android.
- You also want deal tracking.
Questions people ask
- Is Gong or Insightly better?
- Neither clearly leads. Gong starts at $1600/user-per-year and Insightly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Gong or Insightly?
- Insightly has a free tier; the other does not. Paid plans start at $1600/user-per-year for Gong and Free for Insightly.
- Does Gong or Insightly run on more platforms?
- Gong runs on Web, Cloud-based SaaS. Insightly runs on Web, Ios, Android.
- Can I use Insightly for free?
- Yes. Insightly has a free tier, so you can try it without paying. Gong starts at $1600/user-per-year.
- What is Gong best used for?
- Gong is most often used for call analysis, deal forecasting, sales coaching, win/loss analysis. Of those, call analysis and deal forecasting are not what Insightly is typically brought in for.
- What can Gong do that Insightly cannot?
- Gong covers Call recording, AI transcription, Deal intelligence, Market intelligence. Insightly covers Contact management, Deal tracking, Project management, Task management. Both handle Slack, Web support, Ios support, Android support.
Answered from the vendors’ own pages
Gong: How much does Gong cost?
Gong pricing starts around $1,600 per user per year, with a mandatory platform fee of $5,000-$50,000 annually. Exact pricing is custom and requires a sales consultation.
SourceGong: Does Gong integrate with Salesforce?
Yes. Gong integrates with Salesforce via REST API to import account data and export conversation summaries, enabling searchable calls by CRM fields.
SourceGong: What conversations can Gong capture?
Gong was built primarily for sales call analysis and captures calls through integrations with major dialer systems. Coverage for contact center and multi-channel conversations is limited.
SourceGong: Does Gong have an on-premise option?
Gong is a cloud-based SaaS platform without an on-premise deployment option. All conversation analysis and storage occurs in Gong's cloud infrastructure.
Source