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CRM · head to head

Affinity vs Nutshell

Affinity logo

Affinity

CRM

Relationship intelligence platform for professionals

From
$2000/year
Rated
-
Full reviewWebsite
Nutshell logo

Nutshell

Proposals

Easy CRM for small businesses

From
$13/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Affinity enterprise tier requires custom quote, pricing not transparent; Nutshell aI usage is metered as outcomes per user per month, from 10 on Foundation to 150 on Enterprise
  • They diverge on capability: Affinity covers Deal tracking, Nutshell covers Lead tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Affinity and Nutshell actually diverge.

Attributes where Affinity and Nutshell differ
AttributeAffinityNutshell
Starting price$2000/year$13/month
CategoryCRMProposals
Founded20132009

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affinity

  • Deal tracking
  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Outlook
  • LinkedIn
  • Crunchbase
  • SOC2

Only in Nutshell

  • Lead tracking
  • Pipeline management
  • Email integration
  • Task management
  • Reporting
  • Zapier
  • Slack
  • Mailchimp

Both cover

  • Contact management
  • Gmail
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot Nutshell
  • Automatic capture of email and meeting activity into relationship recordsnot Nutshell
  • Finding warm introductions through existing relationship networksnot Nutshell
  • Investor relations and fundraising trackingnot Nutshell
  • Portfolio company support and reportingnot Nutshell

Nutshell

  • Sales CRM for small to enterprise teamsnot Affinity
  • Lead management and sales pipeline trackingnot Affinity
  • Reporting and team analyticsnot Affinity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affinity

  • Enterprise tier requires custom quote, pricing not transparent
  • Scale tier API calls capped at 100000 per month
  • All plans charge per user annually

Nutshell

  • AI usage is metered as outcomes per user per month, from 10 on Foundation to 150 on Enterprise
  • Custom pipelines are rationed by plan, at 5 on Pro and 10 on Business, with unlimited only on Enterprise at $79 per user per month
  • Sales automation and advanced reporting require the Pro plan at $42 per user per month
  • Four separate add ons sit on top of the seat price: marketing at $49 a month, engagement at $16 per user, prospecting at $37 and proposals at $79
  • SSO and SQL data access are Enterprise only

Pricing, plan by plan

Affinity

$2000/year
  • Essential$2000/year
    • Activity capture (email and calendar)
    • Relationship scoring and interaction history
    • Deal pipeline tracking
  • Scale$2300/year
    • Automatic meeting capture (Notetaker)
    • AI Chat conversational access
    • Affinity Ascend agent platform
  • Advanced$2700/year
    • Third-party data enrichment (PitchBook, Dealroom, Crunchbase)
    • Company growth insights
    • Packaged integrations (Slack, Salesforce, Box)
  • Enterprise$null/year
    • Fund-level permissions
    • Enterprise SSO
    • Custom data retention

Nutshell

$13/month
  • Starter$13/month
    • For individuals or small teams starting out
    • Core CRM functionality
    • Live support
  • Tier 2$25/month
    • Enhanced reporting capabilities
    • Live support
    • Saves 4 hours monthly per user
  • Tier 3$42/month
    • Additional pipelines and admin features
    • Live support
    • Saves 8 hours monthly per user
  • Tier 4$59/month
    • Customization and extra AI features
    • Live support
    • Saves 20 hours monthly per user

Which should you pick?

Choose Affinity if

  • You need deal tracking.
  • You also want intelligence engine.
Affinity review

Choose Nutshell if

  • You need lead tracking.
  • You also want pipeline management.
Nutshell review

Questions people ask

Is Affinity or Nutshell better?
Neither clearly leads. Affinity starts at $2000/year and Nutshell at $13/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affinity or Nutshell?
Affinity starts at $2000/year and Nutshell at $13/month.
Does Affinity or Nutshell run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Affinity best used for?
Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Nutshell is typically brought in for.
What can Affinity do that Nutshell cannot?
Affinity covers Deal tracking, Intelligence engine, Relationship mapping, Integration aggregation. Nutshell covers Lead tracking, Pipeline management, Email integration, Task management. Both handle Contact management, Gmail, GDPR, Cloud deployment.

Answered from the vendors’ own pages

Affinity: How much does Affinity CRM cost per user?

Affinity CRM pricing starts at 2000 USD per user per year for the Essential plan, 2300 USD for Scale, and 2700 USD for Advanced. Enterprise tier requires custom pricing.

Source
Nutshell: How much does Nutshell CRM cost?

Nutshell CRM pricing ranges from $13 to $79 per user per month. Starter tier ($13/month) includes core CRM, Tier 2 ($25/month) adds enhanced reporting, and Enterprise ($79/month) includes SSO and SQL access.

Source
Affinity: What is the API call limit on Affinity's Scale tier?

The Scale and Advanced tiers provide 100000 API calls per month. Enterprise tier customers receive unlimited API access.

Source
Nutshell: Is there a free trial for Nutshell?

Yes, Nutshell offers a 14-day free trial with no credit card required. The trial includes access to core CRM functionality and live support.

Source
Affinity: Which Affinity tier includes Notetaker and MCP integration?

The Scale tier (2300 USD per user per year) includes automatic meeting capture via Notetaker and Model Context Protocol server integration for AI tool connections.

Source
Nutshell: What does Nutshell Enterprise tier include?

Nutshell Enterprise at $79 per user per month includes SSO (Single Sign-On), SQL database access for data export, priority support, and unlimited time saved estimates of 30 hours per month.

Source
Affinity: When does Affinity offer Enterprise SSO capabilities?

Enterprise SSO (single sign-on) capability is included only in the Enterprise tier, which requires custom pricing and is designed for established firms with multi-fund complexity.

Source
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