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CRM · head to head

Insightly vs Nutshell

Insightly logo

Insightly

CRM

CRM & project management for any business

From
Free
Rated
-
Full reviewWebsite
Nutshell logo

Nutshell

Proposals

Easy CRM for small businesses

From
$13/month
Rated
-
Full reviewWebsite

The short version

  • Only Insightly has a free tier, so it costs nothing to try first.
  • Each has a real cost: Insightly record counts are capped by plan, at 100,000 on Plus and 500,000 on Enterprise, so the database size decides the tier; Nutshell aI usage is metered as outcomes per user per month, from 10 on Foundation to 150 on Enterprise
  • They diverge on capability: Insightly covers Deal tracking, Nutshell covers Lead tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Insightly and Nutshell actually diverge.

Attributes where Insightly and Nutshell differ
AttributeInsightlyNutshell
Starting priceFree$13/month
Free tierYesNo
PlatformsWeb, Ios, AndroidWeb
CategoryCRMProposals
Founded20102009

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Insightly

  • Deal tracking
  • Project management
  • Mobile app
  • Google Drive
  • DocuSign
  • SOC2
  • ISO27001
  • Ios support

Only in Nutshell

  • Lead tracking
  • Pipeline management
  • Gmail
  • English language support

Both cover

  • Contact management
  • Task management
  • Email integration
  • Reporting
  • Mailchimp
  • Slack
  • Zapier
  • GDPR
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Insightly

  • CRM with project delivery tracking after the salenot Nutshell
  • Managing leads, opportunities and customer projects in one record setnot Nutshell

Nutshell

  • Sales CRM for small to enterprise teamsnot Insightly
  • Lead management and sales pipeline trackingnot Insightly
  • Reporting and team analyticsnot Insightly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Insightly

  • Record counts are capped by plan, at 100,000 on Plus and 500,000 on Enterprise, so the database size decides the tier
  • Workflow automation requires the Professional plan at $49 per user per month
  • AI Copilot is metered by query, at 75 on Plus and 100 on Professional
  • Mass email is capped daily, at 2,500 on Plus and 10,000 on Enterprise
  • CRM, Marketing and Service are sold as three separate products, and Marketing is priced per account by prospect count starting at $99 for 2,000
  • Sandboxes and audit logging are Enterprise only at $99 per user per month

Nutshell

  • AI usage is metered as outcomes per user per month, from 10 on Foundation to 150 on Enterprise
  • Custom pipelines are rationed by plan, at 5 on Pro and 10 on Business, with unlimited only on Enterprise at $79 per user per month
  • Sales automation and advanced reporting require the Pro plan at $42 per user per month
  • Four separate add ons sit on top of the seat price: marketing at $49 a month, engagement at $16 per user, prospecting at $37 and proposals at $79
  • SSO and SQL data access are Enterprise only

Pricing, plan by plan

Insightly

Free
  • CRM Plus$29/user/month
    • lead and contact management
    • project management
    • advanced reports
  • CRM Professional$49/user/month
    • all Plus features
    • lead assignment/routing
    • workflow automation
  • CRM Enterprise$99/user/month
    • all Professional features
    • sandboxes
    • products/pricebooks/quotes

Nutshell

$13/month
  • Starter$13/month
    • For individuals or small teams starting out
    • Core CRM functionality
    • Live support
  • Tier 2$25/month
    • Enhanced reporting capabilities
    • Live support
    • Saves 4 hours monthly per user
  • Tier 3$42/month
    • Additional pipelines and admin features
    • Live support
    • Saves 8 hours monthly per user
  • Tier 4$59/month
    • Customization and extra AI features
    • Live support
    • Saves 20 hours monthly per user

Which should you pick?

Choose Insightly if

  • You need deal tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want project management.
Insightly review

Choose Nutshell if

  • You need lead tracking.
  • You also want pipeline management.
Nutshell review

Questions people ask

Is Insightly or Nutshell better?
Neither clearly leads. Insightly starts at Free and Nutshell at $13/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Insightly or Nutshell?
Insightly has a free tier; the other does not. Paid plans start at Free for Insightly and $13/month for Nutshell.
Does Insightly or Nutshell run on more platforms?
Insightly runs on Web, Ios, Android. Nutshell runs on Web.
Can I use Insightly for free?
Yes. Insightly has a free tier, so you can try it without paying. Nutshell starts at $13/month.
What is Insightly best used for?
Insightly is most often used for crm with project delivery tracking after the sale, managing leads, opportunities and customer projects in one record set. Of those, crm with project delivery tracking after the sale and managing leads, opportunities and customer projects in one record set are not what Nutshell is typically brought in for.
What can Insightly do that Nutshell cannot?
Insightly covers Deal tracking, Project management, Mobile app, Google Drive. Nutshell covers Lead tracking, Pipeline management, Gmail, English language support. Both handle Contact management, Task management, Email integration, Reporting.

Answered from the vendors’ own pages

Insightly: How much does Insightly CRM cost?

Insightly CRM plans are priced per user per month when billed annually: Plus at $29, Professional at $49 (the most popular option), and Enterprise at $99. All plans include a 14-day free trial that requires no credit card.

Source
Nutshell: How much does Nutshell CRM cost?

Nutshell CRM pricing ranges from $13 to $79 per user per month. Starter tier ($13/month) includes core CRM, Tier 2 ($25/month) adds enhanced reporting, and Enterprise ($79/month) includes SSO and SQL access.

Source
Insightly: Is there a free trial for Insightly?

Yes, Insightly offers a 14-day free trial across most products with no credit card required, allowing you to test CRM, Marketing Automation, Support & Ticketing, and AppConnect features.

Source
Nutshell: Is there a free trial for Nutshell?

Yes, Nutshell offers a 14-day free trial with no credit card required. The trial includes access to core CRM functionality and live support.

Source
Insightly: What record storage limits apply to Insightly CRM plans?

Insightly CRM Plus includes 100,000 records, Professional includes 250,000 records, and Enterprise includes 500,000 records. File storage increases from 10 GB on Plus to 100 GB on Professional and 250 GB on Enterprise.

Source
Nutshell: What does Nutshell Enterprise tier include?

Nutshell Enterprise at $79 per user per month includes SSO (Single Sign-On), SQL database access for data export, priority support, and unlimited time saved estimates of 30 hours per month.

Source
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