Campaign Monitorvs
Klaviyo
Klaviyo: If you need deeper e-commerce-specific automation and predictive segmentation
Campaign Monitor
Email marketing platform priced by contact tier, with unlimited sends only from the mid tier up
As of 1 September 2026, Campaign Monitor's pricing is not published; the vendor quotes on request. An email marketing and automation tool whose entry Lite tier caps monthly sends even as the contact list grows, while unlimited sending only unlocks from the Essentials tier upward. Softwr lists it under Email Marketing. Campaign Monitor is made by Marigold (Campaign Monitor), available on Web.
Overview
What Campaign Monitor does
Campaign Monitor provides email campaign design, automation workflows, list segmentation and basic landing pages, sold in contact-count tiers from under 500 up to 50,000-plus subscribers, with pricing multiplying by both contact tier and plan level. It has offered email marketing since the mid-2000s and was acquired into the Marigold group of marketing brands alongside Sailthru and Cheetah Digital. The distinguishing commercial fact is the send cap on its cheapest tier: Lite limits monthly sending to 2,500 emails regardless of list size, so a list of 10,000 contacts on the Lite plan cannot even email that list once a month without exceeding the cap. Unlimited monthly sending, along with priority support, only starts at the Essentials tier, and drag-and-drop website building and premier phone support are reserved for Premier. Buyers are small and mid-sized marketing teams who want straightforward campaign and automation tools without a large martech stack. The trade-off against Klaviyo, Mailchimp or Brevo is that Campaign Monitor's entry pricing looks attractive until the send cap or unlimited-send requirement pushes a buyer up a tier, and its e-commerce-specific automation depth is thinner than Klaviyo's.
What people use it for
- A small marketing team wanting straightforward campaign design and automation without a full martech stack
- A business with a list under a few thousand contacts and infrequent sends, where the Lite tier's cap is not a real constraint
- An agency managing multiple brands wanting Enterprise-tier multi-brand account management
- A team wanting a bundled website builder alongside email on the Premier tier
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Campaign Monitor.
- The Lite tier caps monthly sends at 2,500 regardless of contact list size, so a list of any meaningful size cannot be emailed even once a month without exceeding it.
- Unlimited sending only starts at the Essentials tier, so the cheap headline Lite price is not comparable to competitors that offer unlimited sends at their entry tier.
- Its e-commerce-specific automation (abandoned cart flows, predictive segments) is less developed than Klaviyo's, making it a weaker fit for retail-heavy senders.
- As part of the Marigold group alongside Sailthru and other acquired brands, product roadmap priority is shared across a portfolio rather than dedicated solely to Campaign Monitor.
- Pricing multiplies on two axes, contact tier and plan level, so estimating total cost requires checking both dimensions rather than a single number.
Cross-shopped
What people choose instead of Campaign Monitor
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- Campaign MonitorvsMailerLite
MailerLite: If you want unlimited sends at a lower entry price point
- Campaign MonitorvsBrevo
Brevo: If you want email plus SMS and CRM features bundled together
Pricing
What Campaign Monitor costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Lite
On request
- Monthly send cap of 2,500 emails regardless of list size
- Basic campaign and template tools
- Priced by contact tier from under 500 to 50,000+
Essentials
On request
- Unlimited monthly email sends
- Priority support
- Priced by contact tier from under 500 to 50,000+
Premier
On request
- Unlimited monthly email sends
- Premier-level phone support
- Drag-and-drop website builder included
Enterprise
On request
- Custom quote
- Multi-brand account management
- Dedicated account manager, SOC2 and GDPR-aligned security
Capabilities
Features
Drag-and-drop email builder
Visual campaign design with a template library
Automation workflows
Trigger-based email journeys and drip sequences
List segmentation
Behaviour and attribute-based audience segments
Send-time optimisation
Automatic scheduling to maximise open rates
Landing pages and forms
Basic page and sign-up form building on higher tiers
Multi-brand management
Managing several brands or clients under one account on Enterprise
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
Does the cheapest plan include unlimited sends?
No. Lite caps monthly sends at 2,500 emails regardless of list size; unlimited sending starts at the Essentials tier.
Who owns Campaign Monitor?
Marigold, a marketing technology group that also owns Sailthru and other acquired email and loyalty platforms.
Is there a free plan?
A 30-day free trial with a 500-contact limit is available, but there is no permanent free tier.
Keep looking
Where to go from Campaign Monitor
- Campaign Monitor alternativesEvery product people weigh against it
- Campaign Monitor pricingPlans, floors and what the tiers exclude
- Campaign Monitor badgesWhich rules it meets, and the figure behind each
- All Email Marketing softwareThe full category
- Best Email Marketing softwareThe shortlist, and how it was cut
Best Email Marketing software for
Compare Campaign Monitor with
- Zoho Campaigns
- Amazon SES
- MailerLite
- Brevo
- Klaviyo
- Moosend
- Shortwave
- Resend
- SAP Emarsys
- Keila
- Listmonk
- Sendy
- Attentive
- Dotdigital
- Amazon SES
- Shortwave
- SAP Emarsys
- Sendy
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Softwr does not host reviews and shows no star rating for Campaign Monitor, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
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One-time purchase