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Brevo
Email, SMS, and CRM in one platform
As of 29 August 2026, Brevo is free to use. Marketing platform combining email campaigns, SMS, chat, and a built-in CRM for small and midsize businesses. Softwr lists it under Email Marketing.
Overview
What Brevo does
Marketing platform combining email campaigns, SMS, chat, and a built-in CRM for small and midsize businesses.
What people use it for
- Email marketing campaigns with drag-and-drop editor
- SMS and WhatsApp multichannel messaging
- Customer loyalty program management
- Transactional email and API-triggered messaging
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Brevo.
- Paid plans are priced by email volume sent per month, with higher tiers running past $100 per month as list and send volume grows
Cross-shopped
What people choose instead of Brevo
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- BrevovsAWeber
AWeber: Email marketing and automation for small business
- BrevovsEmailOctopus
EmailOctopus: Affordable email marketing
- BrevovsFlodesk
Flodesk: Email marketing built for creators and small business
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
Does Brevo offer a free plan?
Yes, Brevo offers a free tier with no credit card required. You can launch marketing campaigns, access templates, and use basic automation without paying.
SourceWhat pricing model does Brevo use?
Brevo uses a freemium model. No specific pricing rates are published on their main website. Users must navigate to the pricing page or contact sales to see tiered pricing based on email volume and features needed.
SourceWhat channels does Brevo support?
Brevo supports email, SMS, WhatsApp, web and mobile push notifications, live chat, chatbot, wallet, phone, and transactional messaging across all plans.
SourceKeep looking
Where to go from Brevo
- Brevo alternativesEvery product people weigh against it
- Brevo pricingPlans, floors and what the tiers exclude
- Brevo badgesWhich rules it meets, and the figure behind each
- All Email Marketing softwareThe full category
- Best Email Marketing softwareThe shortlist, and how it was cut
Best Email Marketing software for
Compare Brevo with
- AWeber
- Flodesk
- Omnisend
- Moosend
- Ortto
- ActiveCampaign
- EmailOctopus
- Klaviyo
- MailerLite
- SendGrid
- Campaign Monitor
- Instantly
- Amazon SES
- Attentive
- Dotdigital
- SAP Emarsys
- GetResponse
- Keila
Other Email Marketing software
Low-cost email marketing from 9 US dollars a month, owned by Sitecore since 2021
Pricing on request12 researched notesAustralian marketing automation with a customer data platform and analytics included rather than sold separately
Pricing on request11 researched notesEmail marketing platform priced by contact tier, with unlimited sends only from the mid tier up
Pricing on request11 researched notesCold email outreach platform with AI, lead sourcing, and mailbox rotation
Free plan12 researched notesRaw transactional email infrastructure priced per thousand messages, with no campaign UI at all
11 researched notesEnterprise SMS and email marketing for retail brands, sold on quarterly minimum spend commitments
Pricing on request12 researched notesUK-listed email and cross-channel marketing platform with deep Adobe Commerce and Dynamics connectors
Pricing on request11 researched notesRetail-focused engagement platform now sold and contracted through SAP
Pricing on request11 researched notesAll-in-one email marketing, automation and landing pages
Free, then €16/mo12 researched notesAGPL newsletter tool from Germany, self-hostable or hosted in the EU with no free plan
Free, then €8/mo12 researched notes
Softwr does not host reviews and shows no star rating for Brevo, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Brevo
Brevo alternatives
What people switch to, and what they give up
Brevo pricing
Every tier, and where the cost actually lands
Compare Brevo
Put it head to head with anything we hold
Brevo badge
Its rating, and an embed for your own site
Best Email Marketing software alternatives
Email marketing tool with a genuine free tier, priced by contact count once paid
Per month by contact tier once on a paid planEmail marketing platform priced by contact tier, with unlimited sends only from the mid tier up
Per month by contact tier and plan levelRaw transactional email infrastructure priced per thousand messages, with no campaign UI at all
Per 1,000 emails sent, tiered by volume, no campaign features included
Self-hosted newsletter and mailing list manager that ships as a single Go binary
Open source, no licence feeLow-cost email marketing from 9 US dollars a month, owned by Sitecore since 2021
Per month by contact countAGPL newsletter tool from Germany, self-hostable or hosted in the EU with no free plan
Per month by emails sent
Self-hosted newsletter app bought once for $69 that sends through your own Amazon SES account
One-time purchase