Zoho Campaigns

Email marketing tool with a genuine free tier, priced by contact count once paid

As of 1 September 2026, Zoho Campaigns is free to use. Zoho's email marketing product, offering a free tier for up to 2,000 contacts and 6,000 emails a month, then scaling paid tiers by contact count with unlimited sending. Softwr lists it under Email Marketing. Zoho Campaigns is made by Zoho Corporation, available on Web.

Visit siteVisit Zoho Campaigns

Overview

What Zoho Campaigns does

Zoho Campaigns provides email campaign design, list management, basic automation workflows and reporting, with paid tiers unlocking A/B testing, advanced segmentation, custom user roles and webhooks as contact volume and plan level rise. It integrates natively with Zoho CRM, Zoho Desk and other Zoho apps without the connector fees or setup overhead a standalone platform would require. The distinguishing commercial fact is a genuinely usable free tier: up to 2,000 contacts and 6,000 emails a month at no cost, with five user seats, which is a real product for a small list rather than a crippled trial. Paid tiers, Standard and Professional, are priced by contact count starting from 500 contacts and scale up to 100,000 (Standard) or 500,000 (Professional) contacts respectively, with unlimited sending once on a paid plan. Buyers are small businesses and, disproportionately, existing Zoho customers who want email marketing that plugs directly into Zoho CRM data without extra integration work. The trade-off is the same one that applies across Zoho's suite: individual feature depth, template design quality and deliverability reputation management are less polished than a dedicated email specialist such as Klaviyo, and support quality varies with Zoho's broad, lower-touch support model.

What people use it for

A small business with under 2,000 contacts wanting a genuinely usable free email marketing tool rather than a crippled trial
An existing Zoho CRM or Desk customer wanting email marketing that syncs natively without a third-party connector
A growing list needing to scale from 500 up to 500,000 contacts within one vendor's pricing ladder
A team wanting WhatsApp or SMS as an add-on channel alongside email from the same vendor

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Zoho Campaigns.

Template design quality and out-of-the-box deliverability reputation tools are less polished than specialist platforms such as Klaviyo or Campaign Monitor.
Advanced segmentation and dynamic content are reserved for the Professional tier, so mid-sized lists needing that capability face a real price step up from Standard.
WhatsApp and SMS are separate paid add-ons rather than included channels, so a genuinely multi-channel campaign costs more than the base email price suggests.
Its main structural advantage, native Zoho ecosystem integration, does not benefit a buyer using a non-Zoho CRM or helpdesk, who gets no more from Zoho Campaigns than from a specialist alternative.
Support responsiveness reflects Zoho's broad, lower-touch model across its whole portfolio rather than dedicated email marketing expertise.

Cross-shopped

What people choose instead of Zoho Campaigns

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Zoho Campaignsvs
Campaign Monitor
Campaign Monitor: If you want a platform with no ties to a broader software suite
Zoho Campaignsvs
Klaviyo
Klaviyo: If e-commerce-specific automation depth matters more than a free entry tier
Zoho Campaignsvs
Zoho Creator
Zoho Creator: If you are evaluating other Zoho products as part of a wider platform decision

Pricing

What Zoho Campaigns costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Forever Free

Free

Up to 2,000 contacts
6,000 emails per month
5 users, basic templates and reporting

Standard

On request

Starts at 500 contacts, scales to 100,000
Unlimited email sends
A/B testing and priority support

Professional

On request

Starts at 500 contacts, scales to 500,000
Unlimited email sends
Advanced segmentation, dynamic content, custom roles and webhooks

Capabilities

Features

Drag-and-drop email builder
Template library with 120-plus designs on paid tiers
Zoho CRM integration
Native, no-connector-fee sync with Zoho CRM contact and deal data
A/B testing
Subject line and content testing on Standard and above
Advanced segmentation
Behaviour and attribute-based segments on Professional
Send time optimisation
Automated scheduling to individual recipient time zones
WhatsApp and SMS add-ons
Separately purchased channels alongside email

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

Is the free tier good enough for real use, or just a trial?

It is a real, ongoing free tier for up to 2,000 contacts and 6,000 emails a month, not a time-limited trial.

Does it integrate with non-Zoho CRMs?

Yes via Zapier and other connectors, but the native, no-extra-fee integration advantage is specific to other Zoho products.

Are WhatsApp and SMS included?

No, they are separately purchased add-ons alongside the email plan.

Keep looking

Where to go from Zoho Campaigns

Best Email Marketing software for

Compare Zoho Campaigns with

Other Email Marketing software

Campaign Monitor
Email marketing platform priced by contact tier, with unlimited sends only from the mid tier up
Pricing on request11 researched notes
Amazon SES
Raw transactional email infrastructure priced per thousand messages, with no campaign UI at all
11 researched notes
Klaviyo
The email and SMS marketing platform for ecommerce
Free plan11 researched notes
Moosend
Low-cost email marketing from 9 US dollars a month, owned by Sitecore since 2021
Pricing on request12 researched notes
Shortwave
AI-powered email assistant for intelligent inbox management
Free, then $30/mo12 researched notes
Keila
AGPL newsletter tool from Germany, self-hostable or hosted in the EU with no free plan
Free, then €8/mo12 researched notes
MailerLite
Email marketing tools priced by subscriber count
Free plan11 researched notes
SendGrid
Email at scale, proven deliverability, and so much more
Free plan9 researched notes
Ortto
Australian marketing automation with a customer data platform and analytics included rather than sold separately
Pricing on request11 researched notes
EmailOctopus
Affordable email marketing
Free, then $9/mo11 researched notes
AWeber
Email marketing and automation for small business
Free, then $15/mo10 researched notes
Resend
Email API for developers to send transactional and marketing email
Free, then $20/mo8 researched notes
Sailthru
Retail and publisher email personalisation, now one product inside the Marigold portfolio
Pricing on request11 researched notes
Sendy
Self-hosted newsletter app bought once for $69 that sends through your own Amazon SES account
From $69/one-time12 researched notes
Attentive
Enterprise SMS and email marketing for retail brands, sold on quarterly minimum spend commitments
Pricing on request12 researched notes
Dotdigital
UK-listed email and cross-channel marketing platform with deep Adobe Commerce and Dynamics connectors
Pricing on request11 researched notes
Amazon SES
Raw transactional email infrastructure priced per thousand messages, with no campaign UI at all
11 researched notes
Shortwave
AI-powered email assistant for intelligent inbox management
Free, then $30/mo12 researched notes

Softwr does not host reviews and shows no star rating for Zoho Campaigns, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

Best Email Marketing software alternatives

View all Email Marketing software