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MailerLite
Email marketing tools priced by subscriber count
As of 28 August 2026, MailerLite is free to use. MailerLite is an email marketing platform for building audiences and campaigns, with automation, landing pages and transactional email tools. Softwr lists it under Email Marketing.
Overview
What MailerLite does
MailerLite is an email marketing platform for building audiences and campaigns, with automation, landing pages and transactional email tools.
What people use it for
- Email marketing automation for small to mid-sized businesses
- Newsletter campaigns with subscriber management
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about MailerLite.
- Free plan caps at 250 subscribers, 2,500 monthly emails and 2 user seats
- Comfort plan is limited to 3 user seats; unlimited seats require the Power plan
- Pricing scales with subscriber count and email volume rather than a flat seat rate, and resets to the plan's subscriber ceiling each billing anniversary
- Annual billing earns only a 10% discount versus monthly, smaller than many competitors' annual discounts
Cross-shopped
What people choose instead of MailerLite
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- MailerLitevsAWeber
AWeber: Email marketing and automation for small business
- MailerLitevsBrevo
Brevo: Email, SMS, and CRM in one platform
- MailerLitevsEmailOctopus
EmailOctopus: Affordable email marketing
Pricing
What MailerLite costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Free
Free
- Up to 250 subscribers
- 2,500 monthly emails
- Email campaigns
- 3 automations
- Website and landing page builder
- Signup forms
Comfort
$12 /mo
- Monthly emails equal to 10x subscriber tier ceiling
- Subscriber-dependent pricing tiers
- Full feature set
Power
$25 /mo
- Unlimited monthly emails
- Unlimited seats
- Unlimited automations
- Unlimited landing pages
- Unlimited forms
- Unlimited products and bookings
Enterprise
On request
- Custom pricing for 200K+ subscribers
- Dedicated success manager
- Priority support
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
Can I switch between annual and monthly billing?
MailerLite offers both monthly and annual billing options. Annual billing provides a 10% discount compared to monthly billing. Both USD and EUR currency options are available for payment.
SourceWhat happens when I exceed the monthly email limit on my plan?
On the Comfort plan, monthly emails are determined by your subscriber tier ceiling. The Power plan includes unlimited monthly emails. For precise overage details, contact MailerLite support.
SourceIs there a free plan and what are its limitations?
The Free plan supports up to 250 subscribers and 2,500 monthly emails, with access to email campaigns, 3 automations, website and landing page builder, and signup forms. No payment required to use the free plan.
SourceKeep looking
Where to go from MailerLite
- MailerLite alternativesEvery product people weigh against it
- MailerLite pricingPlans, floors and what the tiers exclude
- MailerLite badgesWhich rules it meets, and the figure behind each
- All Email Marketing softwareThe full category
- Best Email Marketing softwareThe shortlist, and how it was cut
Best Email Marketing software for
Compare MailerLite with
- AWeber
- EmailOctopus
- Campaign Monitor
- Keila
- Brevo
- ActiveCampaign
- Listmonk
- Moosend
- Sendy
- GetResponse
- Flodesk
- Zoho Campaigns
- Amazon SES
- Attentive
- Dotdigital
- SAP Emarsys
- Keila
- GetResponse
Other Email Marketing software
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Free, then €16/mo12 researched notes
Softwr does not host reviews and shows no star rating for MailerLite, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on MailerLite
MailerLite alternatives
What people switch to, and what they give up
MailerLite pricing
Every tier, and where the cost actually lands
Compare MailerLite
Put it head to head with anything we hold
MailerLite badge
Its rating, and an embed for your own site
Best Email Marketing software alternatives
Email marketing tool with a genuine free tier, priced by contact count once paid
Per month by contact tier once on a paid planEmail marketing platform priced by contact tier, with unlimited sends only from the mid tier up
Per month by contact tier and plan levelRaw transactional email infrastructure priced per thousand messages, with no campaign UI at all
Per 1,000 emails sent, tiered by volume, no campaign features includedSelf-hosted newsletter and mailing list manager that ships as a single Go binary
Open source, no licence feeLow-cost email marketing from 9 US dollars a month, owned by Sitecore since 2021
Per month by contact countAGPL newsletter tool from Germany, self-hostable or hosted in the EU with no free plan
Per month by emails sentSelf-hosted newsletter app bought once for $69 that sends through your own Amazon SES account
One-time purchase