ActiveCampaignvs
AWeber
AWeber: Email marketing and automation for small business
ActiveCampaign
CRM, marketing automation, and sales platform
As of 30 August 2026, ActiveCampaign is free to use. ActiveCampaign is an integrated platform that combines CRM, marketing automation, sales automation, and customer service. Softwr lists it under Email Marketing. ActiveCampaign is launched in 2003, available on Web.
Overview
What ActiveCampaign does
ActiveCampaign is an integrated platform that combines CRM, marketing automation, sales automation, and customer service. It helps businesses build and maintain customer relationships at scale.
What people use it for
- Businesses automating cross-channel campaigns (email, SMS, WhatsApp)
- Marketing teams needing AI-driven lead scoring and automation
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about ActiveCampaign.
- Starter tier capped at 5 automation actions per automation; unlimited actions require Plus tier or higher
- Active Intelligence (AI features) limited or excluded in Starter and Plus tiers; Advanced Intelligence only available in Pro and Enterprise
- SSO and advanced CRM integrations only available in Pro and Enterprise tiers
- Multiple users scaling limited: Starter allows 1 user, Plus allows 3, Enterprise allows 5 users
Cross-shopped
What people choose instead of ActiveCampaign
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- ActiveCampaignvsBrevo
Brevo: Email, SMS, and CRM in one platform
- ActiveCampaignvsEmailOctopus
EmailOctopus: Affordable email marketing
- ActiveCampaignvsFlodesk
Flodesk: Email marketing built for creators and small business
Capabilities
Features
Contact management
Sales pipeline
Marketing automation
Email marketing
Customer service
Reporting
Automation
Zapier
Integration with Zapier
Slack
Integration with Slack
Salesforce
Integration with Salesforce
Shopify
Integration with Shopify
WordPress
Integration with WordPress
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
Is there a free trial without providing a credit card?
Yes, ActiveCampaign offers a 14-day free trial that requires only an email address for sign-up. No credit card is needed and setup is instant.
SourceHow is pricing determined for my account?
Pricing is custom and based on your contact volume, which ranges from fewer than 500 to more than 250,000 contacts. ActiveCampaign states they will put together a pricing package specific to your needs after you submit the pricing request form.
SourceDo I need to talk to sales to access the platform?
No, the 14-day free trial provides full access to the autonomous marketing platform without requiring sales contact. After the trial ends, you must complete a pricing request form to move forward.
SourceBehind it
Who makes ActiveCampaign
- Company
- ActiveCampaign
- Based in
- Chicago, IL
Keep looking
Where to go from ActiveCampaign
- ActiveCampaign alternativesEvery product people weigh against it
- ActiveCampaign pricingPlans, floors and what the tiers exclude
- ActiveCampaign badgesWhich rules it meets, and the figure behind each
- All Email Marketing softwareThe full category
- Best Email Marketing softwareThe shortlist, and how it was cut
Best Email Marketing software for
Compare ActiveCampaign with
- Ortto
- Dotdigital
- Instantly
- Klaviyo
- Brevo
- EmailOctopus
- AWeber
- MailerLite
- Flodesk
- Omnisend
- SendGrid
- GetResponse
- Listmonk
- Loops
- Mailjet
- Moosend
- RD Station Marketing
- Ortto
Other Email Marketing software
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Pricing on request12 researched notesAustralian marketing automation with a customer data platform and analytics included rather than sold separately
Pricing on request11 researched notes
Softwr does not host reviews and shows no star rating for ActiveCampaign, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on ActiveCampaign
ActiveCampaign alternatives
What people switch to, and what they give up
ActiveCampaign pricing
Every tier, and where the cost actually lands
Compare ActiveCampaign
Put it head to head with anything we hold
ActiveCampaign badge
Its rating, and an embed for your own site
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One-time purchase