Omnisendvs
ActiveCampaign
ActiveCampaign: CRM, marketing automation, and sales platform
Omnisend
Email, SMS and push marketing automation for ecommerce
As of 28 August 2026, Omnisend is free to use. Omnisend is a marketing automation platform built for ecommerce, combining email, SMS and web push campaigns with audience segmentation and AI personalization. Softwr lists it under Email Marketing.
Overview
What Omnisend does
Omnisend is a marketing automation platform built for ecommerce, combining email, SMS and web push campaigns with audience segmentation and AI personalization.
What people use it for
- Sending cart abandonment recovery emails with product recommendations
- Segmenting customers by purchase history for targeted SMS campaigns
- Creating browse abandonment sequences triggered by browsing behavior
- Generating personalized product recommendations in email messages
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Omnisend.
- Free plan caps at 250 contacts and 500 emails per month
- Standard plan is limited to 500 contacts and 6,000 emails per month before an upgrade is required
- SMS is billed separately starting at $0.007 per message and varies by country and volume
- Custom pricing only begins above 150,001 contacts, requiring a sales conversation at that scale
Cross-shopped
What people choose instead of Omnisend
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- OmnisendvsAWeber
AWeber: Email marketing and automation for small business
- OmnisendvsBrevo
Brevo: Email, SMS, and CRM in one platform
- OmnisendvsEmailOctopus
EmailOctopus: Affordable email marketing
Pricing
What Omnisend costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Free
Free
- Up to 250 contacts
- 500 emails/month
- 500 web push/month
- Basic automation, forms, segmentation
Standard
$11.2 /mo
- Up to 500 contacts
- 6,000 emails/month (12x list size)
- Unlimited web push
- Automation, AI forms, advanced reporting
Pro
$41.3 /mo
- Up to 2,500 contacts
- Unlimited emails
- Unlimited web push
- AI personalization, SMS starting at $0.007 per message
- Account expert at $400+/month
Custom
On request
- 150,001+ contacts
- Custom pricing with dedicated account expert
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
What is Omnisend's pricing model?
Omnisend uses contact-based tiered pricing. Free plan includes 250 contacts, Standard tier covers 500 contacts at $11.20/month, Pro tier covers 2,500 contacts at $41.30/month. Monthly or 3-month subscriptions available with 30% discount on quarterly billing.
SourceDoes Omnisend charge for SMS?
Yes, SMS is an add-on with volume-based pricing starting at $0.007 per message for orders of 10,000+ messages, up to $0.009 per message for smaller volumes.
SourceIs there a free version of Omnisend?
Omnisend offers a free tier for up to 250 contacts with 500 emails/month, 500 web push/month, and basic automation features.
SourceWhat is included in the Pro plan?
The Pro plan at $41.30/month covers up to 2,500 contacts with unlimited emails, unlimited web push, AI personalization, and SMS starting at $0.007 per message.
SourceKeep looking
Where to go from Omnisend
- Omnisend alternativesEvery product people weigh against it
- Omnisend pricingPlans, floors and what the tiers exclude
- Omnisend badgesWhich rules it meets, and the figure behind each
- All Email Marketing softwareThe full category
- Best Email Marketing softwareThe shortlist, and how it was cut
Best Email Marketing software for
Compare Omnisend with
- Brevo
- ActiveCampaign
- EmailOctopus
- AWeber
- Attentive
- Moosend
- Klaviyo
- GetResponse
- Listmonk
- MailerLite
- Flodesk
- SendGrid
- Sailthru
- Sendy
- Shortwave
- Amazon SES
- Dotdigital
- Attentive
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11 researched notesUK-listed email and cross-channel marketing platform with deep Adobe Commerce and Dynamics connectors
Pricing on request11 researched notesEnterprise SMS and email marketing for retail brands, sold on quarterly minimum spend commitments
Pricing on request12 researched notes
Softwr does not host reviews and shows no star rating for Omnisend, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Omnisend
Omnisend alternatives
What people switch to, and what they give up
Omnisend pricing
Every tier, and where the cost actually lands
Compare Omnisend
Put it head to head with anything we hold
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Best Email Marketing software alternatives
Email marketing tool with a genuine free tier, priced by contact count once paid
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AGPL newsletter tool from Germany, self-hostable or hosted in the EU with no free plan
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One-time purchase