Moosendvs
MailerLite
MailerLite: If you want a genuinely free tier for a small list with a similar feature-per-price position
Moosend
Low-cost email marketing from 9 US dollars a month, owned by Sitecore since 2021
As of 31 August 2026, Moosend's pricing is not published; the vendor quotes on request. A Greek-built email marketing platform that includes every feature at every contact tier, so the price scales only with list size. Softwr lists it under Email Marketing. Moosend is made by Moosend (Sitecore), available on Web, API.
Overview
What Moosend does
Moosend is an email marketing and automation platform covering campaigns, a drag-and-drop email builder, automation workflows, landing pages, subscription forms, segmentation and an SMTP relay. Its structural distinction is simple and genuinely useful: the Pro plan includes every Pro feature at every contact tier, so a business with 500 contacts gets the same automation, landing pages, forms and SMTP access as one with 200,000. Most competitors gate automation and reporting behind higher tiers, which is what makes their cheap plans misleading. Pricing starts at 9 US dollars a month for 500 contacts on monthly billing, dropping to about 7.65 with the 20 per cent annual discount, with a 15 per cent biannual option in between. There is also a credit model for irregular senders: 350,000 credits for 350 dollars up to a million for 1,000 dollars, which suits a business that sends heavily a few times a year rather than continuously. There is no free forever plan; the trial is 30 days with unlimited sends to 1,000 contacts. The fact that should shape a shortlist is ownership. Sitecore acquired Moosend in 2021 to add email to its digital experience suite, so Moosend is now a low-priced product inside an enterprise vendor whose commercial focus is elsewhere. That has kept the price attractive and the product stable, but it also means Moosend is not the strategic centre of anyone business, and buyers should weigh how much roadmap ambition they expect from it. Typical buyers are small ecommerce stores, bloggers, agencies and price-sensitive SMEs.
What people use it for
- A small ecommerce store that wants abandoned cart automation without paying for a tier upgrade to unlock it
- A charity or seasonal business that sends heavily twice a year and would waste a monthly subscription, using the credit packs instead
- An agency managing several small client lists that needs automation on every account without per-account tier jumps
- A business moving off Mailchimp purely on cost that still needs landing pages and a working automation builder
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Moosend.
- There is no free forever plan, only a 30-day trial, so a very small list that would sit inside Mailchimp or MailerLite free tiers has to start paying immediately.
- Sitecore acquired Moosend in 2021 and Moosend is a low-price product inside an enterprise digital experience vendor, so it competes for investment against products with far higher deal values.
- The prices for higher contact tiers are not shown as a table; you must select your contact count to reveal a figure, which makes comparing the cost curve against competitors tedious.
- The integration catalogue is small compared with Klaviyo or ActiveCampaign, and deep ecommerce features such as predictive segmentation and advanced product recommendations are shallow by comparison.
- Deliverability on shared infrastructure at the entry tier is adequate rather than good, and dedicated IP access sits in the quoted Enterprise tier, which matters if you send high volume to cold-ish lists.
Cross-shopped
What people choose instead of Moosend
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- MoosendvsBrevo
Brevo: If you want send-volume rather than contact-count pricing and built-in SMS and transactional email
- MoosendvsOmnisend
Omnisend: If you are an ecommerce store and want deeper store-native flows and SMS than Moosend offers
Pricing
What Moosend costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Pro
$9 /mo
- 500 contacts at this price, scaling with list size
- Unlimited emails
- Automation workflows
- Landing pages and subscription forms
- SMTP relay included
- 20 per cent off on annual billing, 15 per cent on biannual
Moosend+
On request
- Pro features plus selected enterprise add-ons
- Configured per customer
- Pricing quoted, not published
Enterprise
On request
- Dedicated account management and SLA
- Custom reporting and priority support
- Dedicated IP options
- Pricing quoted, not published
Email credits
$350 /mo
- 350,000 credits for 350 US dollars, scaling to 1,000,000 for 1,000
- No monthly subscription required
- Suited to businesses that send in bursts rather than continuously
Capabilities
Features
All features at every tier
Automation, landing pages, forms and SMTP included on the cheapest Pro tier
Automation workflows
Trigger-based sequences with conditional branching and a template library
Drag-and-drop email builder
Responsive template editor with product blocks for ecommerce
Landing pages and forms
Unlimited landing pages and subscription forms included in Pro
Segmentation
Behavioural and attribute-based segments including on-site activity
SMTP relay
Transactional sending included rather than sold as a separate product
Credit model
Pay-as-you-go credits from 350 US dollars for 350,000, suited to irregular senders
Ecommerce tracking
Revenue attribution and abandoned cart flows for connected stores
A/B testing
Split tests on subject line, content and send time
Reporting
Campaign, automation and revenue reporting with heatmaps
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
Does Moosend have a free plan?
No. It has a 30-day trial with unlimited sends to 1,000 contacts, then you must move to a paid plan or buy credits.
Are features restricted on the cheapest plan?
No, and this is the main reason to choose it. Every Pro feature is available at every contact tier; only list size changes the price.
Who owns Moosend?
Sitecore, which acquired it in 2021. The product remains sold under the Moosend name at its own pricing.
What are email credits for?
Irregular senders. 350 US dollars buys 350,000 credits with no monthly subscription, which is cheaper than a year of subscription for a business that sends in bursts.
Keep looking
Where to go from Moosend
- Moosend alternativesEvery product people weigh against it
- Moosend pricingPlans, floors and what the tiers exclude
- Moosend badgesWhich rules it meets, and the figure behind each
- All Email Marketing softwareThe full category
- Best Email Marketing softwareThe shortlist, and how it was cut
Best Email Marketing software for
Compare Moosend with
- Brevo
- MailerLite
- Omnisend
- Campaign Monitor
- Zoho Campaigns
- Attentive
- Dotdigital
- Shortwave
- Sailthru
- Sendy
- Flodesk
- Amazon SES
- Zoho Campaigns
- Attentive
- Shortwave
- Sailthru
- Sendy
- Amazon SES
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11 researched notes
Softwr does not host reviews and shows no star rating for Moosend, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Moosend
Moosend alternatives
What people switch to, and what they give up
Moosend pricing
Every tier, and where the cost actually lands
Compare Moosend
Put it head to head with anything we hold
Moosend badge
Its rating, and an embed for your own site
Best Email Marketing software alternatives
Email marketing tool with a genuine free tier, priced by contact count once paid
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Open source, no licence fee
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One-time purchase