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Automotive · head to head

DealerTrack vs Shop-Ware

DealerTrack logo

DealerTrack

Automotive

Elevate your dealership operations

From
On request
Rated
-
Full reviewWebsite
Shop-Ware logo

Shop-Ware

Automotive

Cloud-based shop management system

From
$279/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: DealerTrack dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.; Shop-Ware pricing structured per location
  • They diverge on capability: DealerTrack covers F&I management, Shop-Ware covers Work order management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which DealerTrack and Shop-Ware actually diverge.

Attributes where DealerTrack and Shop-Ware differ
AttributeDealerTrackShop-Ware
Starting priceOn request$279/month
Pricing modelquotesubscription
PlatformsWeb, Mobile, DesktopWeb, Mobile, App
Founded19902005

Identical on both: free tier (No), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DealerTrack

  • F&I management
  • Compliance automation
  • Document templates
  • Lender integration
  • Warranty management
  • Product solutions
  • Reporting & analytics
  • DMS systems

Only in Shop-Ware

  • Work order management
  • Customer database
  • Vehicle history
  • Scheduling
  • Invoicing
  • Mobile application
  • Business analytics
  • Email services

Both cover

  • Customer portal
  • Payment processors
  • Accounting software
  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

DealerTrack

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

Shop-Ware

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

Both are used for dealership management, service scheduling, inventory management, sales operations, customer relationship, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DealerTrack

  • Dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.

Shop-Ware

  • Pricing structured per location
  • Data migration fees apply
  • Accounting integration fees apply

Pricing, plan by plan

DealerTrack

On request
  • Standard$undefined/month
    • F&I management
    • Compliance tools
    • Document automation
  • Professional$undefined/month
    • Everything in Standard
    • Advanced compliance
    • Custom workflows
  • Enterprise$undefined/month
    • Everything in Professional
    • Multi-location support
    • API access

Shop-Ware

$279/month
  • Startup$279/month
    • Unlimited users
    • AI Parts Matrix
    • DVX
  • Pro$389/month
    • Startup features
    • Unlimited two-way texting
    • MOTOR Labor Guide
  • Master$499/month
    • Pro features
    • Business Analytics Suite
    • Monthly inventory value tracking
  • Ultimate+$999/month
    • Master features
    • High performance website
    • Search engine optimization

Which should you pick?

Choose DealerTrack if

  • You need f&i management.
  • You work on Web, Mobile, Desktop.
  • You also want compliance automation.
DealerTrack review

Choose Shop-Ware if

  • You need work order management.
  • You work on Web, Mobile, App.
  • You also want customer database.
Shop-Ware review

Questions people ask

Is DealerTrack or Shop-Ware better?
Neither clearly leads. DealerTrack starts at On request and Shop-Ware at $279/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DealerTrack or Shop-Ware?
DealerTrack starts at On request and Shop-Ware at $279/month.
Does DealerTrack or Shop-Ware run on more platforms?
DealerTrack runs on Web, Mobile, Desktop. Shop-Ware runs on Web, Mobile, App.
What is DealerTrack best used for?
DealerTrack is most often used for dealership management, service scheduling, inventory management, sales operations.
What can DealerTrack do that Shop-Ware cannot?
DealerTrack covers F&I management, Compliance automation, Document templates, Lender integration. Shop-Ware covers Work order management, Customer database, Vehicle history, Scheduling. Both handle Customer portal, Payment processors, Accounting software, Data encryption.

Answered from the vendors’ own pages

Shop-Ware: How much does Shop-Ware cost?

Shop-Ware pricing ranges from $279/month for Startup to $999/month for Ultimate+. Annual billing offers discounts: $251/month for Startup, $350/month for Pro, $449/month for Master, and $899/month for Ultimate+.

Source
Shop-Ware: What is included in the Shop-Ware Startup plan?

The Startup plan ($279/month) includes unlimited users, AI Parts Matrix, DVX, Maintenance Builder, and limited two-way texting.

Source
Shop-Ware: What features does the Master plan add to Shop-Ware?

Master ($499/month) adds Business Analytics Suite, monthly inventory value and gross profit tracking, and coaching dashboards compared to the Pro plan.

Source
Shop-Ware: What makes Shop-Ware Ultimate+ different from Master?

Ultimate+ ($999/month) includes a high-performance website, SEO, Google Ads enablement, call tracking, CRM, and online service scheduling beyond Master's features.

Source
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