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Automotive · head to head

DealerTrack vs Rent Centric

DealerTrack logo

DealerTrack

Automotive

Elevate your dealership operations

From
On request
Rated
-
Full reviewWebsite
Rent Centric logo

Rent Centric

Automotive

All-in-one car rental software

From
$99/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: DealerTrack dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.; Rent Centric pricing not published on website, requires contacting sales or visiting dedicated pricing page
  • They diverge on capability: DealerTrack covers F&I management, Rent Centric covers Online booking engine.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which DealerTrack and Rent Centric actually diverge.

Attributes where DealerTrack and Rent Centric differ
AttributeDealerTrackRent Centric
Starting priceOn request$99/month
Pricing modelquotesubscription
PlatformsWeb, Mobile, DesktopWeb, Ios, Android, Api
Founded19902004

Identical on both: free tier (No), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DealerTrack

  • F&I management
  • Compliance automation
  • Document templates
  • Customer portal
  • Lender integration
  • Warranty management
  • Product solutions
  • Reporting & analytics

Only in Rent Centric

  • Online booking engine
  • Fleet management
  • Rate management
  • Contract management
  • Customer database
  • Damage tracking
  • Billing & invoicing
  • Multi-location support

Both cover

  • Accounting software
  • Role-based access

What people use each for

The jobs each tool is most often brought in to do.

DealerTrack

  • Dealership Managementnot Rent Centric
  • Service Schedulingnot Rent Centric
  • Inventory Managementnot Rent Centric
  • Sales Operationsnot Rent Centric
  • Customer Relationshipnot Rent Centric

Rent Centric

  • Car rental companies managing fleet reservations and rental operationsnot DealerTrack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DealerTrack

  • Dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.

Rent Centric

  • Pricing not published on website, requires contacting sales or visiting dedicated pricing page

Pricing, plan by plan

DealerTrack

On request
  • Standard$undefined/month
    • F&I management
    • Compliance tools
    • Document automation
  • Professional$undefined/month
    • Everything in Standard
    • Advanced compliance
    • Custom workflows
  • Enterprise$undefined/month
    • Everything in Professional
    • Multi-location support
    • API access

Rent Centric

$99/month
  • Starter$99/month
    • Up to 25 vehicles
    • Online reservations
    • Fleet tracking
  • Professional$249/month
    • Up to 100 vehicles
    • Multi-location
    • Advanced rates
  • Enterprise$undefined/month
    • Unlimited vehicles
    • White-label
    • Custom integrations

Which should you pick?

Choose DealerTrack if

  • You need f&i management.
  • You work on Web, Mobile, Desktop.
  • You also want compliance automation.
DealerTrack review

Choose Rent Centric if

  • You need online booking engine.
  • You work on Web, Ios, Android, Api.
  • You also want fleet management.
Rent Centric review

Questions people ask

Is DealerTrack or Rent Centric better?
Neither clearly leads. DealerTrack starts at On request and Rent Centric at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DealerTrack or Rent Centric?
DealerTrack starts at On request and Rent Centric at $99/month.
Does DealerTrack or Rent Centric run on more platforms?
DealerTrack runs on Web, Mobile, Desktop. Rent Centric runs on Web, Ios, Android, Api.
What is DealerTrack best used for?
DealerTrack is most often used for dealership management, service scheduling, inventory management, sales operations. Of those, dealership management and service scheduling are not what Rent Centric is typically brought in for.
What can DealerTrack do that Rent Centric cannot?
DealerTrack covers F&I management, Compliance automation, Document templates, Customer portal. Rent Centric covers Online booking engine, Fleet management, Rate management, Contract management. Both handle Accounting software, Role-based access.

Answered from the vendors’ own pages

Rent Centric: How much does Rent Centric cost?

Rent Centric does not display pricing on its main website. The site references a dedicated pricing page and directs customers to call 1-866-999-1519 for pricing details, indicating use of a custom quote or contact sales model.

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