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Automotive · head to head

Reynolds and Reynolds vs Shop-Ware

Reynolds and Reynolds logo

Reynolds and Reynolds

Automotive

Your dealership. Your way.

From
On request
Rated
-
Full reviewWebsite
Shop-Ware logo

Shop-Ware

Automotive

Cloud-based shop management system

From
$279/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Reynolds and Reynolds pricing is not published for its dealer management system products; the site provides no plans or figures and requires contacting sales; Shop-Ware pricing structured per location
  • They diverge on capability: Reynolds and Reynolds covers ERA-IGNITE DMS, Shop-Ware covers Work order management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Reynolds and Reynolds and Shop-Ware actually diverge.

Attributes where Reynolds and Reynolds and Shop-Ware differ
AttributeReynolds and ReynoldsShop-Ware
Starting priceOn request$279/month
Pricing modelquotesubscription
PlatformsWeb, Desktop, MobileWeb, Mobile, App
Founded18662005

Identical on both: free tier (No), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Reynolds and Reynolds

  • ERA-IGNITE DMS
  • docuPAD F&I
  • Sales management
  • Service scheduling
  • Parts management
  • Accounting suite
  • Customer management
  • Inventory control

Only in Shop-Ware

  • Work order management
  • Customer database
  • Vehicle history
  • Scheduling
  • Invoicing
  • Customer portal
  • Mobile application
  • Business analytics

What people use each for

The jobs each tool is most often brought in to do.

Reynolds and Reynolds

  • Auto dealerships running a dealer management system across sales, finance and insurance, and servicenot Shop-Ware

Shop-Ware

  • Dealership Managementnot Reynolds and Reynolds
  • Service Schedulingnot Reynolds and Reynolds
  • Inventory Managementnot Reynolds and Reynolds
  • Sales Operationsnot Reynolds and Reynolds
  • Customer Relationshipnot Reynolds and Reynolds

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Reynolds and Reynolds

  • Pricing is not published for its dealer management system products; the site provides no plans or figures and requires contacting sales

Shop-Ware

  • Pricing structured per location
  • Data migration fees apply
  • Accounting integration fees apply

Pricing, plan by plan

Reynolds and Reynolds

On request
  • ERA-IGNITE$undefined/month
    • Core DMS
    • Sales & desking
    • Service & parts
  • ERA-IGNITE Plus$undefined/month
    • Everything in ERA-IGNITE
    • Advanced CRM
    • Digital solutions
  • Enterprise Solutions$undefined/month
    • Full platform access
    • Custom integrations
    • Dedicated account team

Shop-Ware

$279/month
  • Startup$279/month
    • Unlimited users
    • AI Parts Matrix
    • DVX
  • Pro$389/month
    • Startup features
    • Unlimited two-way texting
    • MOTOR Labor Guide
  • Master$499/month
    • Pro features
    • Business Analytics Suite
    • Monthly inventory value tracking
  • Ultimate+$999/month
    • Master features
    • High performance website
    • Search engine optimization

Which should you pick?

Choose Reynolds and Reynolds if

  • You need era-ignite dms.
  • You work on Web, Desktop, Mobile.
  • You also want docupad f&i.
Reynolds and Reynolds review

Choose Shop-Ware if

  • You need work order management.
  • You work on Web, Mobile, App.
  • You also want customer database.
Shop-Ware review

Questions people ask

Is Reynolds and Reynolds or Shop-Ware better?
Neither clearly leads. Reynolds and Reynolds starts at On request and Shop-Ware at $279/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Reynolds and Reynolds or Shop-Ware?
Reynolds and Reynolds starts at On request and Shop-Ware at $279/month.
Does Reynolds and Reynolds or Shop-Ware run on more platforms?
Reynolds and Reynolds runs on Web, Desktop, Mobile. Shop-Ware runs on Web, Mobile, App.
What is Reynolds and Reynolds best used for?
Reynolds and Reynolds is most often used for auto dealerships running a dealer management system across sales, finance and insurance, and service. Of those, auto dealerships running a dealer management system across sales, finance and insurance, and service is not what Shop-Ware is typically brought in for.
What can Reynolds and Reynolds do that Shop-Ware cannot?
Reynolds and Reynolds covers ERA-IGNITE DMS, docuPAD F&I, Sales management, Service scheduling. Shop-Ware covers Work order management, Customer database, Vehicle history, Scheduling.

Answered from the vendors’ own pages

Shop-Ware: How much does Shop-Ware cost?

Shop-Ware pricing ranges from $279/month for Startup to $999/month for Ultimate+. Annual billing offers discounts: $251/month for Startup, $350/month for Pro, $449/month for Master, and $899/month for Ultimate+.

Source
Shop-Ware: What is included in the Shop-Ware Startup plan?

The Startup plan ($279/month) includes unlimited users, AI Parts Matrix, DVX, Maintenance Builder, and limited two-way texting.

Source
Shop-Ware: What features does the Master plan add to Shop-Ware?

Master ($499/month) adds Business Analytics Suite, monthly inventory value and gross profit tracking, and coaching dashboards compared to the Pro plan.

Source
Shop-Ware: What makes Shop-Ware Ultimate+ different from Master?

Ultimate+ ($999/month) includes a high-performance website, SEO, Google Ads enablement, call tracking, CRM, and online service scheduling beyond Master's features.

Source
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