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Automotive · head to head

DealerTrack vs TrueCar

DealerTrack logo

DealerTrack

Automotive

Elevate your dealership operations

From
On request
Rated
-
Full reviewWebsite
TrueCar logo

TrueCar

Automotive

Transparent pricing and deals on cars

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only TrueCar has a free tier, so it costs nothing to try first.
  • Each has a real cost: DealerTrack dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.; TrueCar trueCar's consumer car-shopping and pricing tools are free to use; the company is monetized through dealer partnerships rather than a consumer subscription
  • They diverge on capability: DealerTrack covers F&I management, TrueCar covers Price transparency.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which DealerTrack and TrueCar actually diverge.

Attributes where DealerTrack and TrueCar differ
AttributeDealerTrackTrueCar
Starting priceOn requestFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWeb, Mobile, DesktopWeb, Mobile, App
Founded19902005

Identical on both: user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DealerTrack

  • F&I management
  • Compliance automation
  • Document templates
  • Customer portal
  • Lender integration
  • Warranty management
  • Product solutions
  • Reporting & analytics

Only in TrueCar

  • Price transparency
  • Inventory search
  • Dealer ratings
  • Consumer reviews
  • Lead generation
  • Pricing reports
  • Market analysis
  • Mobile app

Both cover

  • Payment processors

What people use each for

The jobs each tool is most often brought in to do.

DealerTrack

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

TrueCar

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

Both are used for dealership management, service scheduling, inventory management, sales operations, customer relationship, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DealerTrack

  • Dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.

TrueCar

  • TrueCar's consumer car-shopping and pricing tools are free to use; the company is monetized through dealer partnerships rather than a consumer subscription

Pricing, plan by plan

DealerTrack

On request
  • Standard$undefined/month
    • F&I management
    • Compliance tools
    • Document automation
  • Professional$undefined/month
    • Everything in Standard
    • Advanced compliance
    • Custom workflows
  • Enterprise$undefined/month
    • Everything in Professional
    • Multi-location support
    • API access

TrueCar

Free
  • FreeFree
    • Vehicle search
    • Price estimates
    • Dealer ratings
  • Dealer Plus$299/month
    • Lead generation
    • Dealer profile
    • Performance metrics
  • Enterprise$799/month
    • Everything in Dealer Plus
    • Custom integration
    • API access

Which should you pick?

Choose DealerTrack if

  • You need f&i management.
  • You work on Web, Mobile, Desktop.
  • You also want compliance automation.
DealerTrack review

Choose TrueCar if

  • You need price transparency.
  • You want to start without paying.
  • You work on Web, Mobile, App.
  • You also want inventory search.
TrueCar review

Questions people ask

Is DealerTrack or TrueCar better?
Neither clearly leads. DealerTrack starts at On request and TrueCar at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DealerTrack or TrueCar?
TrueCar has a free tier; the other does not. Paid plans start at On request for DealerTrack and Free for TrueCar.
Does DealerTrack or TrueCar run on more platforms?
DealerTrack runs on Web, Mobile, Desktop. TrueCar runs on Web, Mobile, App.
Can I use TrueCar for free?
Yes. TrueCar has a free tier, so you can try it without paying. DealerTrack starts at On request.
What is DealerTrack best used for?
DealerTrack is most often used for dealership management, service scheduling, inventory management, sales operations.
What can DealerTrack do that TrueCar cannot?
DealerTrack covers F&I management, Compliance automation, Document templates, Customer portal. TrueCar covers Price transparency, Inventory search, Dealer ratings, Consumer reviews. Both handle Payment processors.
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