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Software · head to head

Mailshake vs Apollo.io

Mailshake logo

Mailshake

Software

Email outreach and sales engagement software for cold email and multichannel sequences

From
$25/month
Rated
-
Full reviewWebsite
Apollo.io logo

Apollo.io

Software

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Mailshake no free trial is offered, unlike some competing outreach tools.; Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • They diverge on capability: Mailshake covers Automated Email Sequences, Apollo.io covers Contact database.

Where they differ

Only the attributes on which Mailshake and Apollo.io actually diverge.

Attributes where Mailshake and Apollo.io differ
AttributeMailshakeApollo.io
Starting price$25/monthFree
Free tierNoYes
Founded20152020

Identical on both: pricing model (subscription), platforms (web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mailshake

  • Automated Email Sequences
  • Email Warmup & Verification
  • Data Finder
  • Unified Inbox
  • Power Phone Dialer
  • CRM Integrations
  • A/B Testing

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

What people use each for

The jobs each tool is most often brought in to do.

Mailshake

  • Running cold email outreach campaigns for sales prospectingnot Apollo.io
  • Automating multi-step follow-up sequences with A/B testingnot Apollo.io
  • Finding and verifying prospect contact data before outreachnot Apollo.io
  • Combining email and phone dialing in one outbound workflownot Apollo.io
  • Managing agency client outreach across separate billing teamsnot Apollo.io

Apollo.io

  • Lead generationnot Mailshake
  • Prospect researchnot Mailshake
  • Sales automationnot Mailshake

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mailshake

  • No free trial is offered, unlike some competing outreach tools.
  • The phone dialer and larger data finder credit allotments are only available on the higher-priced Sales Engagement plan.
  • Pricing scales per user/email address, which can become costly for larger outbound teams.
  • CRM integrations (Salesforce, Pipedrive, HubSpot) are limited to the Email Outreach plan and above, unavailable on Starter.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Pricing, plan by plan

Mailshake

$25/month
  • Starter$25/month
    • 1 email address per account
    • 1,500 email sends per month
    • Unlimited uploaded contacts and campaigns
  • Email Outreach$45/month
    • 2 email addresses per account
    • Unlimited email sends and campaigns
    • 50 free data finder credits
  • Sales Engagement$85/month
    • 10 email addresses per account
    • 2,500 free data finder credits
    • 5 phone numbers with unlimited North America dialer minutes
  • Agency$undefined/month
    • Unlimited email addresses
    • All Sales Engagement features
    • Custom pricing for agencies

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Which should you pick?

Choose Mailshake if

  • You need automated email sequences.
  • You work on web.
  • You also want email warmup & verification.
Mailshake review

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Questions people ask

Is Mailshake or Apollo.io better?
Neither clearly leads. Mailshake starts at $25/month and Apollo.io at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mailshake or Apollo.io?
Apollo.io has a free tier; the other does not. Paid plans start at $25/month for Mailshake and Free for Apollo.io.
Does Mailshake or Apollo.io run on more platforms?
Mailshake runs on web. Apollo.io runs on Web.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Mailshake starts at $25/month.
What is Mailshake best used for?
Mailshake is most often used for running cold email outreach campaigns for sales prospecting, automating multi-step follow-up sequences with a/b testing, finding and verifying prospect contact data before outreach, combining email and phone dialing in one outbound workflow. Of those, running cold email outreach campaigns for sales prospecting and automating multi-step follow-up sequences with a/b testing are not what Apollo.io is typically brought in for.
What can Mailshake do that Apollo.io cannot?
Mailshake covers Automated Email Sequences, Email Warmup & Verification, Data Finder, Unified Inbox. Apollo.io covers Contact database, Email finder, Lead search, Automation.

Answered from the vendors’ own pages

Mailshake: How am I charged for Mailshake?

Billing is paid by the team and based on the number of users purchased. Each user allows one connected mail account, so a 3-user plan enables 3 connected mailboxes.

Source
Mailshake: Is there a free trial for Mailshake?

No free trial is offered. Instead, Mailshake provides concierge onboarding, deliverability training, and support resources to new customers.

Source
Mailshake: Can I cancel my Mailshake subscription at any time?

Yes, subscriptions can be cancelled at any time before the renewal date without additional charges, aside from any outstanding prorated costs.

Source
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