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CRM & Sales · head to head

Apollo.io vs Salesloft

Apollo.io logo

Apollo.io

CRM & Sales

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Salesloft logo

Salesloft

Sales Enablement

The Modern Revenue Workspace

From
$75/month
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Salesloft the Internet Archive's capture of SalesLoft's pricing page on 3 December 2020 named four distinct packages, Prospect (lead generation), Sell (opportunity management), Engage (post-sale customer experience), and Enterprise (full revenue lifecycle), with no figures published, only 'Request a Quote'.
  • They diverge on capability: Apollo.io covers Contact database, Salesloft covers Cadences.

Where they differ

Only the attributes on which Apollo.io and Salesloft actually diverge.

Attributes where Apollo.io and Salesloft differ
AttributeApollo.ioSalesloft
Starting priceFree$75/month
Free tierYesNo
PlatformsWebWeb, Ios, Android
CategoryCRM & SalesSales Enablement
Founded20202011

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Outlook
  • Gmail

Only in Salesloft

  • Cadences
  • Email tracking
  • Dialer
  • Deals management
  • Conversation intelligence
  • Microsoft Dynamics
  • LinkedIn
  • Zoom

Both cover

  • Salesforce
  • HubSpot
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Salesloft
  • Prospect researchnot Salesloft
  • Sales automationnot Salesloft

Salesloft

  • Prospectingnot Apollo.io
  • Deal managementnot Apollo.io
  • Sales coachingnot Apollo.io
  • Revenue forecastingnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Salesloft

  • The Internet Archive's capture of SalesLoft's pricing page on 3 December 2020 named four distinct packages, Prospect (lead generation), Sell (opportunity management), Engage (post-sale customer experience), and Enterprise (full revenue lifecycle), with no figures published, only 'Request a Quote'.

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Salesloft

$75/month
  • Essentials$75/month
    • Cadences
    • Email tracking
    • Dialer
  • Advanced$125/month
    • All Essentials features
    • Deals
    • Conversations
  • PremierFree
    • All Advanced features
    • Forecasting
    • Pipeline analytics

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Salesloft if

  • You need cadences.
  • You work on Web, Ios, Android.
  • You also want email tracking.
Salesloft review

Questions people ask

Is Apollo.io or Salesloft better?
Neither clearly leads. Apollo.io starts at Free and Salesloft at $75/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Salesloft?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and $75/month for Salesloft.
Does Apollo.io or Salesloft run on more platforms?
Apollo.io runs on Web. Salesloft runs on Web, Ios, Android.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Salesloft starts at $75/month.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Salesloft is typically brought in for.
What can Apollo.io do that Salesloft cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Salesloft covers Cadences, Email tracking, Dialer, Deals management. Both handle Salesforce, HubSpot, Web support.
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Related pages

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