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Software · head to head

Mailshake vs ZoomInfo

Mailshake logo

Mailshake

Software

Email outreach and sales engagement software for cold email and multichannel sequences

From
$25/month
Rated
-
Full reviewWebsite
ZoomInfo logo

ZoomInfo

Software

B2B intelligence and sales acceleration platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Mailshake no free trial is offered, unlike some competing outreach tools.; ZoomInfo zoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.
  • They diverge on capability: Mailshake covers Automated Email Sequences, ZoomInfo covers Contact database.

Where they differ

Only the attributes on which Mailshake and ZoomInfo actually diverge.

Attributes where Mailshake and ZoomInfo differ
AttributeMailshakeZoomInfo
Starting price$25/monthOn request
Pricing modelsubscriptionquote
Founded20152007

Identical on both: free tier (No), platforms (web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mailshake

  • Automated Email Sequences
  • Email Warmup & Verification
  • Data Finder
  • Unified Inbox
  • Power Phone Dialer
  • CRM Integrations
  • A/B Testing

Only in ZoomInfo

  • Contact database
  • Company intelligence
  • Engagement tools
  • Intent data
  • Chrome extension
  • CRM integration
  • Salesforce
  • HubSpot

What people use each for

The jobs each tool is most often brought in to do.

Mailshake

  • Running cold email outreach campaigns for sales prospectingnot ZoomInfo
  • Automating multi-step follow-up sequences with A/B testingnot ZoomInfo
  • Finding and verifying prospect contact data before outreachnot ZoomInfo
  • Combining email and phone dialing in one outbound workflownot ZoomInfo
  • Managing agency client outreach across separate billing teamsnot ZoomInfo

ZoomInfo

  • Lead generationnot Mailshake
  • Account-based marketingnot Mailshake
  • Sales accelerationnot Mailshake

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mailshake

  • No free trial is offered, unlike some competing outreach tools.
  • The phone dialer and larger data finder credit allotments are only available on the higher-priced Sales Engagement plan.
  • Pricing scales per user/email address, which can become costly for larger outbound teams.
  • CRM integrations (Salesforce, Pipedrive, HubSpot) are limited to the Email Outreach plan and above, unavailable on Starter.

ZoomInfo

  • ZoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.

Pricing, plan by plan

Mailshake

$25/month
  • Starter$25/month
    • 1 email address per account
    • 1,500 email sends per month
    • Unlimited uploaded contacts and campaigns
  • Email Outreach$45/month
    • 2 email addresses per account
    • Unlimited email sends and campaigns
    • 50 free data finder credits
  • Sales Engagement$85/month
    • 10 email addresses per account
    • 2,500 free data finder credits
    • 5 phone numbers with unlimited North America dialer minutes
  • Agency$undefined/month
    • Unlimited email addresses
    • All Sales Engagement features
    • Custom pricing for agencies

ZoomInfo

On request
  • Enterprise pricing$undefined/month
    • Contact database
    • Intelligence
    • Engagement tools

Which should you pick?

Choose Mailshake if

  • You need automated email sequences.
  • You work on web.
  • You also want email warmup & verification.
Mailshake review

Choose ZoomInfo if

  • You need contact database.
  • You also want company intelligence.
ZoomInfo review

Questions people ask

Is Mailshake or ZoomInfo better?
Neither clearly leads. Mailshake starts at $25/month and ZoomInfo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mailshake or ZoomInfo?
Mailshake starts at $25/month and ZoomInfo at On request.
Does Mailshake or ZoomInfo run on more platforms?
Mailshake runs on web. ZoomInfo runs on Web.
What is Mailshake best used for?
Mailshake is most often used for running cold email outreach campaigns for sales prospecting, automating multi-step follow-up sequences with a/b testing, finding and verifying prospect contact data before outreach, combining email and phone dialing in one outbound workflow. Of those, running cold email outreach campaigns for sales prospecting and automating multi-step follow-up sequences with a/b testing are not what ZoomInfo is typically brought in for.
What can Mailshake do that ZoomInfo cannot?
Mailshake covers Automated Email Sequences, Email Warmup & Verification, Data Finder, Unified Inbox. ZoomInfo covers Contact database, Company intelligence, Engagement tools, Intent data.

Answered from the vendors’ own pages

Mailshake: How am I charged for Mailshake?

Billing is paid by the team and based on the number of users purchased. Each user allows one connected mail account, so a 3-user plan enables 3 connected mailboxes.

Source
Mailshake: Is there a free trial for Mailshake?

No free trial is offered. Instead, Mailshake provides concierge onboarding, deliverability training, and support resources to new customers.

Source
Mailshake: Can I cancel my Mailshake subscription at any time?

Yes, subscriptions can be cancelled at any time before the renewal date without additional charges, aside from any outstanding prorated costs.

Source
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Related pages

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