Sales Enablement · head to head
Mailshake vs Reply.io
Mailshake
Sales Enablement
Email outreach and sales engagement software for cold email and multichannel sequences
- From
- $25/month
- Rated
- -
Reply.io
CRM & Sales
Multichannel sales engagement platform for email, LinkedIn, calls and SMS outreach
- From
- Free
- Rated
- -
The short version
- Only Reply.io has a free tier, so it costs nothing to try first.
- Each has a real cost: Mailshake no free trial is offered, unlike some competing outreach tools.; Reply.io multichannel features and CRM sync require the higher-priced Professional tier or above.
- They diverge on capability: Mailshake covers Automated Email Sequences, Reply.io covers Multichannel sequences.
Where they differ
Only the attributes on which Mailshake and Reply.io actually diverge.
Identical on both: pricing model (subscription), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Mailshake
- Automated Email Sequences
- Email Warmup & Verification
- Data Finder
- Unified Inbox
- Power Phone Dialer
- CRM Integrations
- A/B Testing
Only in Reply.io
- Multichannel sequences
- Contact database
- AI email assistant
- Deliverability tools
- CRM sync
- Reporting and analytics
What people use each for
The jobs each tool is most often brought in to do.
Mailshake
- Running cold email outreach campaigns for sales prospectingnot Reply.io
- Automating multi-step follow-up sequences with A/B testingnot Reply.io
- Finding and verifying prospect contact data before outreachnot Reply.io
- Combining email and phone dialing in one outbound workflownot Reply.io
- Managing agency client outreach across separate billing teamsnot Reply.io
Reply.io
- Running multichannel outbound sequences combining email and LinkedInnot Mailshake
- Automating cold calling and SMS follow-ups alongside emailnot Mailshake
- Finding new B2B prospects from a built-in contact databasenot Mailshake
- Syncing outreach activity into an existing CRMnot Mailshake
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Mailshake
- No free trial is offered, unlike some competing outreach tools.
- The phone dialer and larger data finder credit allotments are only available on the higher-priced Sales Engagement plan.
- Pricing scales per user/email address, which can become costly for larger outbound teams.
- CRM integrations (Salesforce, Pipedrive, HubSpot) are limited to the Email Outreach plan and above, unavailable on Starter.
Reply.io
- Multichannel features and CRM sync require the higher-priced Professional tier or above.
- LinkedIn and calling/SMS automation are billed as separate per-account add-ons on top of plan pricing.
- Pricing is per user, which can raise costs quickly for larger sales teams.
- Monthly (non-annual) billing carries a notable price premium over the advertised annual rates.
Pricing, plan by plan
Mailshake
$25/month- Starter$25/month
- 1 email address per account
- 1,500 email sends per month
- Unlimited uploaded contacts and campaigns
- Email Outreach$45/month
- 2 email addresses per account
- Unlimited email sends and campaigns
- 50 free data finder credits
- Sales Engagement$85/month
- 10 email addresses per account
- 2,500 free data finder credits
- 5 phone numbers with unlimited North America dialer minutes
- Agency$undefined/month
- Unlimited email addresses
- All Sales Engagement features
- Custom pricing for agencies
Reply.io
Free- FreeFree
- Limited monthly emails
- Basic sequence features
- Starter$49/month
- Email-only sequences
- Billed annually per user
- Professional$89/month
- Multichannel sequences
- CRM sync
- Billed annually per user
- Ultimate$139/month
- Full AI suite
- Highest sending limits
- Advanced reporting and integrations
Which should you pick?
Choose Mailshake if
- You need automated email sequences.
- You work on web.
- You also want email warmup & verification.
Choose Reply.io if
- You need multichannel sequences.
- You want to start without paying.
- You work on web, api.
- You also want contact database.
Questions people ask
- Is Mailshake or Reply.io better?
- Neither clearly leads. Mailshake starts at $25/month and Reply.io at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Mailshake or Reply.io?
- Reply.io has a free tier; the other does not. Paid plans start at $25/month for Mailshake and Free for Reply.io.
- Does Mailshake or Reply.io run on more platforms?
- Mailshake runs on web. Reply.io runs on web, api.
- Can I use Reply.io for free?
- Yes. Reply.io has a free tier, so you can try it without paying. Mailshake starts at $25/month.
- What is Mailshake best used for?
- Mailshake is most often used for running cold email outreach campaigns for sales prospecting, automating multi-step follow-up sequences with a/b testing, finding and verifying prospect contact data before outreach, combining email and phone dialing in one outbound workflow. Of those, running cold email outreach campaigns for sales prospecting and automating multi-step follow-up sequences with a/b testing are not what Reply.io is typically brought in for.
- What can Mailshake do that Reply.io cannot?
- Mailshake covers Automated Email Sequences, Email Warmup & Verification, Data Finder, Unified Inbox. Reply.io covers Multichannel sequences, Contact database, AI email assistant, Deliverability tools.
Answered from the vendors’ own pages
Mailshake: How am I charged for Mailshake?
Billing is paid by the team and based on the number of users purchased. Each user allows one connected mail account, so a 3-user plan enables 3 connected mailboxes.
SourceMailshake: Is there a free trial for Mailshake?
No free trial is offered. Instead, Mailshake provides concierge onboarding, deliverability training, and support resources to new customers.
SourceMailshake: Can I cancel my Mailshake subscription at any time?
Yes, subscriptions can be cancelled at any time before the renewal date without additional charges, aside from any outstanding prorated costs.
SourceRelated pages
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