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Software · head to head

Gainsight vs Mailshake

Gainsight logo

Gainsight

Software

The #1 Customer Success Platform

From
$2500/month
Rated
-
Full reviewWebsite
Mailshake logo

Mailshake

Software

Email outreach and sales engagement software for cold email and multichannel sequences

From
$25/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Gainsight limited customization options; teams resort to exports and scripts when platform lacks required fields; Mailshake no free trial is offered, unlike some competing outreach tools.
  • They diverge on capability: Gainsight covers Health scores, Mailshake covers Automated Email Sequences.

Where they differ

Only the attributes on which Gainsight and Mailshake actually diverge.

Attributes where Gainsight and Mailshake differ
AttributeGainsightMailshake
Starting price$2500/month$25/month
Founded20112015

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gainsight

  • Health scores
  • Churn prediction
  • Playbook automation
  • Customer 360 view
  • Journey orchestration
  • Salesforce
  • HubSpot
  • Slack

Only in Mailshake

  • Automated Email Sequences
  • Email Warmup & Verification
  • Data Finder
  • Unified Inbox
  • Power Phone Dialer
  • CRM Integrations
  • A/B Testing

What people use each for

The jobs each tool is most often brought in to do.

Gainsight

  • Customer Successnot Mailshake
  • Retentionnot Mailshake
  • Health Scoringnot Mailshake

Mailshake

  • Running cold email outreach campaigns for sales prospectingnot Gainsight
  • Automating multi-step follow-up sequences with A/B testingnot Gainsight
  • Finding and verifying prospect contact data before outreachnot Gainsight
  • Combining email and phone dialing in one outbound workflownot Gainsight
  • Managing agency client outreach across separate billing teamsnot Gainsight

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gainsight

  • Limited customization options; teams resort to exports and scripts when platform lacks required fields
  • Integration reliability issues; broken connectors and schema changes create stale health scores
  • Cannot automatically track emails within the platform; requires manual logging or third-party solutions
  • Long implementation and setup; typically requires 12-24 weeks and mandatory implementation services
  • High total cost of ownership; Year 1 costs often exceed $200K including required professional services

Mailshake

  • No free trial is offered, unlike some competing outreach tools.
  • The phone dialer and larger data finder credit allotments are only available on the higher-priced Sales Engagement plan.
  • Pricing scales per user/email address, which can become costly for larger outbound teams.
  • CRM integrations (Salesforce, Pipedrive, HubSpot) are limited to the Email Outreach plan and above, unavailable on Starter.

Pricing, plan by plan

Gainsight

$2500/month
  • Essentials$2500/month
    • Health scores
    • Customer 360
    • Playbooks
  • Enterprise$5000/month
    • Advanced analytics
    • AI predictions
    • Custom integrations

Mailshake

$25/month
  • Starter$25/month
    • 1 email address per account
    • 1,500 email sends per month
    • Unlimited uploaded contacts and campaigns
  • Email Outreach$45/month
    • 2 email addresses per account
    • Unlimited email sends and campaigns
    • 50 free data finder credits
  • Sales Engagement$85/month
    • 10 email addresses per account
    • 2,500 free data finder credits
    • 5 phone numbers with unlimited North America dialer minutes
  • Agency$undefined/month
    • Unlimited email addresses
    • All Sales Engagement features
    • Custom pricing for agencies

Which should you pick?

Choose Gainsight if

  • You need health scores.
  • You also want churn prediction.
Gainsight review

Choose Mailshake if

  • You need automated email sequences.
  • You work on web.
  • You also want email warmup & verification.
Mailshake review

Questions people ask

Is Gainsight or Mailshake better?
Neither clearly leads. Gainsight starts at $2500/month and Mailshake at $25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gainsight or Mailshake?
Gainsight starts at $2500/month and Mailshake at $25/month.
Does Gainsight or Mailshake run on more platforms?
Gainsight runs on Web. Mailshake runs on web.
What is Gainsight best used for?
Gainsight is most often used for customer success, retention, health scoring. Of those, customer success and retention are not what Mailshake is typically brought in for.
What can Gainsight do that Mailshake cannot?
Gainsight covers Health scores, Churn prediction, Playbook automation, Customer 360 view. Mailshake covers Automated Email Sequences, Email Warmup & Verification, Data Finder, Unified Inbox.

Answered from the vendors’ own pages

Gainsight: Does Gainsight offer a free tier?

Gainsight does not offer a free trial for the main Customer Success Cloud platform. Gainsight PX (product analytics) offers a free Starter tier supporting up to 100 monthly active users.

Source
Mailshake: How am I charged for Mailshake?

Billing is paid by the team and based on the number of users purchased. Each user allows one connected mail account, so a 3-user plan enables 3 connected mailboxes.

Source
Gainsight: How is Gainsight priced?

Gainsight prices at $150-$300 per user/month for tier plans, but the main CS Cloud pricing is based on customer records managed. Initial deployments managing 500-1,500 customer records typically cost $60,000-$120,000 annually, with Year 1 costs often exceeding $200K including mandatory implementation.

Source
Mailshake: Is there a free trial for Mailshake?

No free trial is offered. Instead, Mailshake provides concierge onboarding, deliverability training, and support resources to new customers.

Source
Gainsight: What are Gainsight's core features?

Gainsight offers health scoring, customer journey orchestration, playbooks, in-app engagement, reporting, customer data consolidation via Customer 360, and Staircase AI for real-time engagement insights. It also includes Skilljar for customer education and Communities for self-service support.

Source
Mailshake: Can I cancel my Mailshake subscription at any time?

Yes, subscriptions can be cancelled at any time before the renewal date without additional charges, aside from any outstanding prorated costs.

Source
Gainsight: What CRM integrations are available?

Gainsight integrates with Salesforce, HubSpot, and Slack. The Salesforce connector syncs account data, the HubSpot connector ingests engagement data, and Slack automation sends Gainsight notifications and alerts to channels.

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