Softwr

Sales Enablement · head to head

Mailshake vs Potion

Mailshake logo

Mailshake

Sales Enablement

Email outreach and sales engagement software for cold email and multichannel sequences

From
$25/month
Rated
-
Full reviewWebsite
Potion logo

Potion

Sales Enablement

AI video prospecting that generates one personalised video per prospect from a single recording

From
$99/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Mailshake no free trial is offered, unlike some competing outreach tools.; Potion synthetic personalisation works partly because it surprises the recipient, and that surprise decays as the technique spreads, so response rate uplift should be measured monthly as a decaying asset rather than assumed from the first quarter.
  • They diverge on capability: Mailshake covers Automated Email Sequences, Potion covers Dynamic AI videos.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Mailshake and Potion actually diverge.

Attributes where Mailshake and Potion differ
AttributeMailshakePotion
Starting price$25/month$99/month
Pricing modelsubscriptionPer workspace per month
PlatformswebWeb, Chrome
Founded2015Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mailshake

  • Automated Email Sequences
  • Email Warmup & Verification
  • Data Finder
  • Unified Inbox
  • Power Phone Dialer
  • CRM Integrations
  • A/B Testing

Only in Potion

  • Dynamic AI videos
  • Voice and face cloning
  • Per prospect landing pages
  • CRM and sequencer integration
  • Engagement tracking
  • Workspace pricing
  • AI video templates

What people use each for

The jobs each tool is most often brought in to do.

Mailshake

  • Running cold email outreach campaigns for sales prospectingnot Potion
  • Automating multi-step follow-up sequences with A/B testingnot Potion
  • Finding and verifying prospect contact data before outreachnot Potion
  • Combining email and phone dialing in one outbound workflownot Potion
  • Managing agency client outreach across separate billing teamsnot Potion

Potion

  • An outbound team of five or more where per seat video tools have become the largest line in the sales tooling budget and workspace pricing is cheapernot Mailshake
  • A representative running a high volume cold email sequence who wants a personalised video opening on every send without recording each onenot Mailshake
  • An agency running outbound for several clients from one workspace, where seat based pricing penalises the modelnot Mailshake
  • A sales team testing whether personalised video lifts reply rates before committing to a per seat video platformnot Mailshake

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mailshake

  • No free trial is offered, unlike some competing outreach tools.
  • The phone dialer and larger data finder credit allotments are only available on the higher-priced Sales Engagement plan.
  • Pricing scales per user/email address, which can become costly for larger outbound teams.
  • CRM integrations (Salesforce, Pipedrive, HubSpot) are limited to the Email Outreach plan and above, unavailable on Starter.

Potion

  • Synthetic personalisation works partly because it surprises the recipient, and that surprise decays as the technique spreads, so response rate uplift should be measured monthly as a decaying asset rather than assumed from the first quarter.
  • Starter caps dynamic videos at 750 a month and full AI templates at three a month, which a single active representative can exhaust, pushing small teams onto the 299 US dollar tier faster than the pricing table implies.
  • Cloned voice and lip synced video sit close to a line some prospects find deceptive, and a recipient who realises the video was generated rather than recorded may react worse than to plain text.
  • There is no free plan, only a seven day trial, which is a short window in which to prove response rate uplift on a cold outbound sequence where reply cycles alone can take longer than a week.
  • Workspace pricing is excellent for teams but poor for a single representative, who pays 99 US dollars a month for capacity sized for a team, so solo users are the worst fit for the model.

Pricing, plan by plan

Mailshake

$25/month
  • Starter$25/month
    • 1 email address per account
    • 1,500 email sends per month
    • Unlimited uploaded contacts and campaigns
  • Email Outreach$45/month
    • 2 email addresses per account
    • Unlimited email sends and campaigns
    • 50 free data finder credits
  • Sales Engagement$85/month
    • 10 email addresses per account
    • 2,500 free data finder credits
    • 5 phone numbers with unlimited North America dialer minutes
  • Agency$undefined/month
    • Unlimited email addresses
    • All Sales Engagement features
    • Custom pricing for agencies

Potion

$99/month
  • Starter$99/month
    • Charged per workspace, not per seat
    • 750 dynamic AI videos per month
    • 3 full AI video templates per month
  • Professional$299/month
    • Charged per workspace, not per seat
    • Unlimited AI videos per month
    • Per prospect landing pages and engagement tracking

Which should you pick?

Choose Mailshake if

  • You need automated email sequences.
  • You work on web.
  • You also want email warmup & verification.
Mailshake review

Choose Potion if

  • You need dynamic ai videos.
  • You work on Web, Chrome.
  • You also want voice and face cloning.
Potion review

Questions people ask

Is Mailshake or Potion better?
Neither clearly leads. Mailshake starts at $25/month and Potion at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mailshake or Potion?
Mailshake starts at $25/month and Potion at $99/month.
Does Mailshake or Potion run on more platforms?
Mailshake runs on web. Potion runs on Web, Chrome.
What is Mailshake best used for?
Mailshake is most often used for running cold email outreach campaigns for sales prospecting, automating multi-step follow-up sequences with a/b testing, finding and verifying prospect contact data before outreach, combining email and phone dialing in one outbound workflow. Of those, running cold email outreach campaigns for sales prospecting and automating multi-step follow-up sequences with a/b testing are not what Potion is typically brought in for.
What can Mailshake do that Potion cannot?
Mailshake covers Automated Email Sequences, Email Warmup & Verification, Data Finder, Unified Inbox. Potion covers Dynamic AI videos, Voice and face cloning, Per prospect landing pages, CRM and sequencer integration.

Answered from the vendors’ own pages

Mailshake: How am I charged for Mailshake?

Billing is paid by the team and based on the number of users purchased. Each user allows one connected mail account, so a 3-user plan enables 3 connected mailboxes.

Source
Potion: Is Potion priced per seat?

No. It is priced per workspace: 99 US dollars a month for Starter and 299 for Professional, regardless of how many people use it. That is unusual in this category and decisively cheaper for larger teams.

Mailshake: Is there a free trial for Mailshake?

No free trial is offered. Instead, Mailshake provides concierge onboarding, deliverability training, and support resources to new customers.

Source
Potion: Is there a free plan?

No. Both paid tiers include a seven day free trial, but there is no permanently free tier.

Mailshake: Can I cancel my Mailshake subscription at any time?

Yes, subscriptions can be cancelled at any time before the renewal date without additional charges, aside from any outstanding prorated costs.

Source
Potion: Does it clone my voice and face?

Yes. The personalised opening segment is synthesised in your cloned voice with lip synced video, while the body of the video is your original recording.

Potion: How many videos does Starter include?

750 dynamic AI videos and three full AI video templates a month. An active outbound representative can reach that ceiling.

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