Softwr

CRM · head to head

Lusha vs SoftSync AI

Lusha logo

Lusha

CRM

B2B contact and company intelligence

From
Free
Free plan
Yes
Full reviewWebsite
SoftSync AI logo

SoftSync AI

CRM

AI CRM + meeting assistant for founders

From
$29/month
Free plan
No
Full reviewWebsite

The short version

  • Only Lusha has a free tier, so it costs nothing to try first.
  • Each has a real cost: Lusha teams over 5 users must contact sales for configuration; no published per-user limits for standard plans; SoftSync AI the Trust Centre describes ISO 27001 and SOC 2 Type II as "alignment" rather than certification, with documentation available on request (checked November 2026).
  • They diverge on capability: Lusha covers Contact database, SoftSync AI covers Flexible CRM records.
  • Prices and features above were last checked on 12 November 2026.

Where they differ

Only the attributes on which Lusha and SoftSync AI actually diverge.

Attributes where Lusha and SoftSync AI differ
AttributeLushaSoftSync AI
Starting priceFree$29/month
Pricing modelfreemiumsubscription
Free tierYesNo
Founded2016Unknown

Identical on both: platforms (Web), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lusha

  • Contact database
  • Email search
  • Company intelligence
  • Email verification
  • Chrome extension
  • Integrations
  • Salesforce
  • HubSpot

Only in SoftSync AI

  • Flexible CRM records
  • Bot-free Note Taker
  • MCP server
  • AI Assistant and Autopilot
  • REST API
  • Email, campaigns and SMS
  • Booking, documents and e-signature
  • Lead database and Chrome extension

What people use each for

The jobs each tool is most often brought in to do.

Lusha

  • Lead generationnot SoftSync AI
  • Contact researchnot SoftSync AI
  • Email verificationnot SoftSync AI

SoftSync AI

  • Founder-led sales where meetings, follow-ups and the pipeline need to live in one recordnot Lusha
  • Turning call notes into CRM updates without a meeting bot in the callnot Lusha
  • Letting Claude or ChatGPT read and update CRM records over MCPnot Lusha
  • Replacing a separate booking tool, note taker, e-signature app and spreadsheet CRM for a small teamnot Lusha
  • Moving off a Notion or spreadsheet CRM while keeping custom fields and stagesnot Lusha

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lusha

  • Teams over 5 users must contact sales for configuration; no published per-user limits for standard plans
  • Unused credits on monthly plans roll over but cap at twice the monthly limit, creating potential waste
  • Annual plans do not roll over unused credits; they reset at cycle end

SoftSync AI

  • The Trust Centre describes ISO 27001 and SOC 2 Type II as "alignment" rather than certification, with documentation available on request (checked November 2026).
  • Pro caps a workspace at 5 team members and 1 mailbox per user, so a team of six has to move to Business at $59 a seat billed yearly.
  • No free plan appears on the pricing page despite the homepage's "Start free" wording, and the Get access button leads to a demo booking page; trial terms are only shown at checkout.
  • The Note Taker is a desktop app for Mac and Windows only; no mobile or Linux capture is described.
  • The documentation and support URLs the vendor supplied (softsync.ai/docs and softsync.ai/support) returned 404 on 12 November 2026; the help centre lives at /resources/your-guide.

Pricing, plan by plan

Lusha

Free
  • FreeFree
    • 40 credits per month
    • Basic prospecting features
    • Browser extension
  • Starter$49.9/month
    • 400 credits per month
    • All Free plan features
  • Professional$69.9/month
    • 600 credits per month
    • All Starter features
  • Premium$399.9/month
    • 3,400 credits per month
    • All Professional features

SoftSync AI

$29/month
  • Pro$29/month
    • $29 a seat a month billed yearly, $39 billed monthly
    • Up to 5 team members per workspace
    • Flexible records, custom objects and fields
  • Business$59/month
    • $59 a seat a month billed yearly, $79 billed monthly
    • Everything in Pro
    • Up to 25 team members and 5 mailbox connections per user
  • Enterprise$undefined/month
    • Custom pricing
    • Custom team member, record, mailbox and usage limits
    • Custom integrations and priority support

Which should you pick?

Choose Lusha if

  • You need contact database.
  • You want to start without paying.
  • You also want email search.
Lusha review

Choose SoftSync AI if

  • You need flexible crm records.
  • You work on web.
  • You also want bot-free note taker.
SoftSync AI review

Questions people ask

Is Lusha or SoftSync AI better?
Neither clearly leads. Lusha starts at Free and SoftSync AI at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lusha or SoftSync AI?
Lusha has a free tier; the other does not. Paid plans start at Free for Lusha and $29/month for SoftSync AI.
Does Lusha or SoftSync AI run on more platforms?
Lusha runs on Web. SoftSync AI runs on web.
Can I use Lusha for free?
Yes. Lusha has a free tier, so you can try it without paying. SoftSync AI starts at $29/month.
What is Lusha best used for?
Lusha is most often used for lead generation, contact research, email verification. Of those, lead generation and contact research are not what SoftSync AI is typically brought in for.
What can Lusha do that SoftSync AI cannot?
Lusha covers Contact database, Email search, Company intelligence, Email verification. SoftSync AI covers Flexible CRM records, Bot-free Note Taker, MCP server, AI Assistant and Autopilot.

Answered from the vendors’ own pages

Lusha: What does Lusha's Free plan include?

Lusha's Free plan provides 40 credits per month at no cost. It includes basic prospecting features, browser extension access, and CRM integrations. Credits are used for email reveals (1 credit per contact) and phone numbers (10 credits per contact).

Source
SoftSync AI: How much does SoftSync cost?

Pro is $29 a seat a month billed yearly or $39 monthly. Business is $59 a seat billed yearly or $79 monthly. Enterprise is custom priced. Prices exclude VAT.

Source
Lusha: How do Lusha credits work and what is the credit rollover policy?

Lusha uses a credit system where email reveals cost 1 credit and phone reveals cost 10 credits per contact. On monthly plans, unused credits roll over and accumulate up to twice your monthly credit limit. Annual plans reset unused credits at the cycle's end without rollover.

Source
SoftSync AI: What is the difference between Pro and Business?

Both include the same CRM, meeting notes, AI Assistant, Autopilot, integrations, API and MCP access. Business raises capacity, from 5 to 25 team members and from 1 to 5 mailbox connections per user, and adds priority support and a workspace consultant.

Source
Lusha: What is the annual pricing for Lusha plans?

Lusha offers annual pricing at a discount: Starter is $449.10/year (4,800 credits annually), Professional is $587.16/year (7,200 credits), and Premium is $3,119.21/year (40,800 credits). Annual plans are cheaper per credit than monthly but do not roll over unused credits.

Source
SoftSync AI: Does the SoftSync note taker join meetings as a bot?

No. It is a desktop app for Mac and Windows that captures microphone and system audio from the computer, then produces a transcript and editable summary you attach to a CRM record.

Source
SoftSync AI: Can Claude or ChatGPT work with SoftSync?

Yes. SoftSync runs an MCP server that lets Claude, ChatGPT or Codex search records and take actions within the user's permissions, and a REST API of about sixty endpoints for custom code.

Source
SoftSync AI: Is SoftSync SOC 2 or ISO 27001 certified?

The Trust Centre lists ISO 27001 and SOC 2 Type II as frameworks the company aligns with, alongside GDPR, CCPA and the EU AI Act, and offers documentation on request by emailing support. It does not state a completed certification.

Source
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