Softwr

Sales Enablement · head to head

Mailshake vs People.ai

Mailshake logo

Mailshake

Sales Enablement

Email outreach and sales engagement software for cold email and multichannel sequences

From
$25/month
Rated
-
Full reviewWebsite
People.ai logo

People.ai

Sales Enablement

AI Revenue Intelligence

From
$50/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Mailshake no free trial is offered, unlike some competing outreach tools.; People.ai pricing per user adds up quickly for large sales teams
  • They diverge on capability: Mailshake covers Automated Email Sequences, People.ai covers Activity capture.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Mailshake and People.ai actually diverge.

Attributes where Mailshake and People.ai differ
AttributeMailshakePeople.ai
Starting price$25/month$50/month
Pricing modelsubscriptionUnknown
Founded20152016

Identical on both: free tier (No), platforms (web), user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mailshake

  • Automated Email Sequences
  • Email Warmup & Verification
  • Data Finder
  • Unified Inbox
  • Power Phone Dialer
  • CRM Integrations
  • A/B Testing

Only in People.ai

  • Activity capture
  • Contact management
  • Deal intelligence
  • AI coaching
  • Revenue analytics
  • Salesforce
  • Microsoft Dynamics
  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Mailshake

  • Running cold email outreach campaigns for sales prospectingnot People.ai
  • Automating multi-step follow-up sequences with A/B testingnot People.ai
  • Finding and verifying prospect contact data before outreachnot People.ai
  • Combining email and phone dialing in one outbound workflownot People.ai
  • Managing agency client outreach across separate billing teamsnot People.ai

People.ai

  • Customer Successnot Mailshake
  • Ai Intelligencenot Mailshake
  • Activity Capturenot Mailshake

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mailshake

  • No free trial is offered, unlike some competing outreach tools.
  • The phone dialer and larger data finder credit allotments are only available on the higher-priced Sales Engagement plan.
  • Pricing scales per user/email address, which can become costly for larger outbound teams.
  • CRM integrations (Salesforce, Pipedrive, HubSpot) are limited to the Email Outreach plan and above, unavailable on Starter.

People.ai

  • Pricing per user adds up quickly for large sales teams
  • Setup requires deep CRM configuration and change management
  • Activity capture can generate noise without proper filtering and customization
  • Forecasting accuracy depends on data quality and proper configuration

Pricing, plan by plan

Mailshake

$25/month
  • Starter$25/month
    • 1 email address per account
    • 1,500 email sends per month
    • Unlimited uploaded contacts and campaigns
  • Email Outreach$45/month
    • 2 email addresses per account
    • Unlimited email sends and campaigns
    • 50 free data finder credits
  • Sales Engagement$85/month
    • 10 email addresses per account
    • 2,500 free data finder credits
    • 5 phone numbers with unlimited North America dialer minutes
  • Agency$undefined/month
    • Unlimited email addresses
    • All Sales Engagement features
    • Custom pricing for agencies

People.ai

$50/month

No published plan breakdown. See the People.ai review.

Which should you pick?

Choose Mailshake if

  • You need automated email sequences.
  • You work on web.
  • You also want email warmup & verification.
Mailshake review

Choose People.ai if

  • You need activity capture.
  • You also want contact management.
People.ai review

Questions people ask

Is Mailshake or People.ai better?
Neither clearly leads. Mailshake starts at $25/month and People.ai at $50/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mailshake or People.ai?
Mailshake starts at $25/month and People.ai at $50/month.
Does Mailshake or People.ai run on more platforms?
Mailshake runs on web. People.ai runs on Web.
What is Mailshake best used for?
Mailshake is most often used for running cold email outreach campaigns for sales prospecting, automating multi-step follow-up sequences with a/b testing, finding and verifying prospect contact data before outreach, combining email and phone dialing in one outbound workflow. Of those, running cold email outreach campaigns for sales prospecting and automating multi-step follow-up sequences with a/b testing are not what People.ai is typically brought in for.
What can Mailshake do that People.ai cannot?
Mailshake covers Automated Email Sequences, Email Warmup & Verification, Data Finder, Unified Inbox. People.ai covers Activity capture, Contact management, Deal intelligence, AI coaching.

Answered from the vendors’ own pages

Mailshake: How am I charged for Mailshake?

Billing is paid by the team and based on the number of users purchased. Each user allows one connected mail account, so a 3-user plan enables 3 connected mailboxes.

Source
People.ai: What is People.ai's core functionality?

People.ai automates activity capture from emails, calls, and meetings, then uses AI to provide pipeline visibility, forecasting insights, and engagement analytics.

Source
Mailshake: Is there a free trial for Mailshake?

No free trial is offered. Instead, Mailshake provides concierge onboarding, deliverability training, and support resources to new customers.

Source
People.ai: What is the starting price for People.ai?

People.ai pricing starts at 50 USD per user per month, with free PeopleGlass tier available for Salesforce users.

Source
Mailshake: Can I cancel my Mailshake subscription at any time?

Yes, subscriptions can be cancelled at any time before the renewal date without additional charges, aside from any outstanding prorated costs.

Source
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