Sales Enablement · head to head
Brainshark vs Lusha
The short version
- Only Lusha has a free tier, so it costs nothing to try first.
- Each has a real cost: Brainshark user interface feels outdated with limited formatting customization options; Lusha lusha prices its B2B contact database on a per-contact credit model, starting with a free plan and charging a per-contact cost for paid tiers rather than flat seat pricing, per the vendor's own pricing page meta description (archived, 2024).
- They diverge on capability: Brainshark covers Content authoring, Lusha covers Contact database.
Where they differ
Only the attributes on which Brainshark and Lusha actually diverge.
| Attribute | Brainshark | Lusha |
|---|---|---|
| Starting price | On request | Free |
| Pricing model | Unknown | subscription |
| Free tier | No | Yes |
| Platforms | Web, Ios, Android | Web |
| Category | Sales Enablement | CRM & Sales |
| Founded | 1999 | 2016 |
Identical on both: user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Brainshark
- Content authoring
- Video coaching
- Training
- Assessments
- Analytics
- Microsoft Dynamics
- Slack
- Highspot
Only in Lusha
- Contact database
- Email search
- Company intelligence
- Email verification
- Chrome extension
- Integrations
- HubSpot
Both cover
- Salesforce
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Brainshark
- Customer Successnot Lusha
- Sales Readinessnot Lusha
- Content Authoringnot Lusha
Lusha
- Lead generationnot Brainshark
- Contact researchnot Brainshark
- Email verificationnot Brainshark
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Brainshark
- User interface feels outdated with limited formatting customization options
- Branching feature is very limited compared to competitors
- Course catalog and transcript management in Salesforce are clunky and unintuitive
- Administrative controls are complex and adjusting settings takes longer than expected
Lusha
- Lusha prices its B2B contact database on a per-contact credit model, starting with a free plan and charging a per-contact cost for paid tiers rather than flat seat pricing, per the vendor's own pricing page meta description (archived, 2024).
Pricing, plan by plan
Brainshark
On requestNo published plan breakdown. See the Brainshark review.
Lusha
Free- FreeFree
- Limited searches
- Basic contact info
- Professional$99/month
- Everything in Free
- Advanced search
- Email verification
- Business$299/month
- Everything in Professional
- Advanced analytics
- API access
Which should you pick?
Choose Brainshark if
- You need content authoring.
- You work on Web, Ios, Android.
- You also want video coaching.
Choose Lusha if
- You need contact database.
- You want to start without paying.
- You also want email search.
Questions people ask
- Is Brainshark or Lusha better?
- Neither clearly leads. Brainshark starts at On request and Lusha at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Brainshark or Lusha?
- Lusha has a free tier; the other does not. Paid plans start at On request for Brainshark and Free for Lusha.
- Does Brainshark or Lusha run on more platforms?
- Brainshark runs on Web, Ios, Android. Lusha runs on Web.
- Can I use Lusha for free?
- Yes. Lusha has a free tier, so you can try it without paying. Brainshark starts at On request.
- What is Brainshark best used for?
- Brainshark is most often used for customer success, sales readiness, content authoring. Of those, customer success and sales readiness are not what Lusha is typically brought in for.
- What can Brainshark do that Lusha cannot?
- Brainshark covers Content authoring, Video coaching, Training, Assessments. Lusha covers Contact database, Email search, Company intelligence, Email verification. Both handle Salesforce, Web support.
Answered from the vendors’ own pages
Brainshark: What is Brainshark primarily used for?
Brainshark is used for sales enablement, onboarding, and continuous training to prepare customer-facing teams with content, coaching, and certifications for buyer interactions.
SourceBrainshark: Does Brainshark integrate with PowerPoint?
Yes, Brainshark offers PowerPoint integrations along with a mobile app for on-demand training access and content authoring capabilities.
SourceBrainshark: Can Brainshark track employee training completion?
Yes, Brainshark provides training tracking, analytics, and scorecards for monitoring completion and engagement across your sales team.
SourceRelated pages
Other head to heads
- Brainshark vs Allego
- Brainshark vs Highspot
- Brainshark vs Salesloft
- Brainshark vs PandaDoc
- Brainshark vs Bigtincan
- Brainshark vs ZoomInfo
- Brainshark vs DealHub
- Brainshark vs DocuSign
- Brainshark vs Proposify
- Brainshark vs Qwilr
- Brainshark vs Showpad
- Brainshark vs 6sense
- Brainshark vs DocuSign CLM
- Brainshark vs Gainsight
- Brainshark vs Mailshake
- Brainshark vs Mindtickle
- Brainshark vs People.ai
- Brainshark vs Salesforce Commerce Cloud
- Brainshark vs Outreach
- Brainshark vs Gong
- Brainshark vs Seismic
- Brainshark vs lemlist
- Brainshark vs Reply.io
- Brainshark vs Snov.io
- Brainshark vs Woodpecker
- Brainshark vs Apollo.io
- Brainshark vs Bitrix24
- Brainshark vs Capsule
- Brainshark vs Clari
- Brainshark vs Freshsales
- Brainshark vs Streak
- Brainshark vs UpLead
- Brainshark vs Affinity
- Brainshark vs Agile CRM
- Brainshark vs Capsule CRM
- Brainshark vs Clay
- Lusha vs Allego
- Lusha vs Highspot
- Lusha vs Salesloft
- Lusha vs PandaDoc
- Lusha vs Bigtincan
- Lusha vs ZoomInfo
- Lusha vs DealHub
- Lusha vs DocuSign
- Lusha vs Proposify
- Lusha vs Qwilr
- Lusha vs Showpad
- Lusha vs 6sense
- Lusha vs DocuSign CLM
- Lusha vs Gainsight
- Lusha vs Mailshake
- Lusha vs Mindtickle
- Lusha vs People.ai
- Lusha vs Salesforce Commerce Cloud
- Lusha vs Outreach
- Lusha vs Gong
- Lusha vs Seismic
- Lusha vs lemlist
- Lusha vs Reply.io
- Lusha vs Snov.io
- Lusha vs Woodpecker
- Lusha vs Apollo.io
- Lusha vs Bitrix24
- Lusha vs Capsule
- Lusha vs Clari
- Lusha vs Freshsales
- Lusha vs Streak
- Lusha vs UpLead
- Lusha vs Affinity
- Lusha vs Agile CRM
- Lusha vs Capsule CRM
- Lusha vs Clay


