Softwr

CRM & Sales · head to head

Clay vs People.ai

Clay logo

Clay

CRM & Sales

Data platform for sales teams

From
On request
Rated
-
Full reviewWebsite
People.ai logo

People.ai

Sales Enablement

AI Revenue Intelligence

From
$50/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently; People.ai pricing per user adds up quickly for large sales teams
  • They diverge on capability: Clay covers Data enrichment, People.ai covers Activity capture.

Where they differ

Only the attributes on which Clay and People.ai actually diverge.

Attributes where Clay and People.ai differ
AttributeClayPeople.ai
Starting priceOn request$50/month
Pricing modelquoteUnknown
CategoryCRM & SalesSales Enablement
Founded20212016

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clay

  • Data enrichment
  • Workflow automation
  • Integration
  • API access
  • HubSpot
  • Zapier
  • GDPR
  • Cloud deployment

Only in People.ai

  • Activity capture
  • Deal intelligence
  • AI coaching
  • Revenue analytics
  • Microsoft Dynamics
  • Zoom

Both cover

  • Contact management
  • Salesforce
  • Slack
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Clay

  • Enriching prospect lists from multiple data providers in one tablenot People.ai
  • Building automated outbound research and outreach workflowsnot People.ai

People.ai

  • Customer Successnot Clay
  • Ai Intelligencenot Clay
  • Activity Capturenot Clay

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

People.ai

  • Pricing per user adds up quickly for large sales teams
  • Setup requires deep CRM configuration and change management
  • Activity capture can generate noise without proper filtering and customization
  • Forecasting accuracy depends on data quality and proper configuration

Pricing, plan by plan

Clay

On request
  • Pricing upon request$undefined/month
    • Data enrichment
    • Integration
    • Support

People.ai

$50/month

No published plan breakdown. See the People.ai review.

Which should you pick?

Choose Clay if

  • You need data enrichment.
  • You also want workflow automation.
Clay review

Choose People.ai if

  • You need activity capture.
  • You also want deal intelligence.
People.ai review

Questions people ask

Is Clay or People.ai better?
Neither clearly leads. Clay starts at On request and People.ai at $50/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clay or People.ai?
Clay starts at On request and People.ai at $50/month.
Does Clay or People.ai run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Clay best used for?
Clay is most often used for enriching prospect lists from multiple data providers in one table, building automated outbound research and outreach workflows. Of those, enriching prospect lists from multiple data providers in one table and building automated outbound research and outreach workflows are not what People.ai is typically brought in for.
What can Clay do that People.ai cannot?
Clay covers Data enrichment, Workflow automation, Integration, API access. People.ai covers Activity capture, Deal intelligence, AI coaching, Revenue analytics. Both handle Contact management, Salesforce, Slack, Web support.

Answered from the vendors’ own pages

People.ai: What is People.ai's core functionality?

People.ai automates activity capture from emails, calls, and meetings, then uses AI to provide pipeline visibility, forecasting insights, and engagement analytics.

Source
People.ai: What is the starting price for People.ai?

People.ai pricing starts at 50 USD per user per month, with free PeopleGlass tier available for Salesforce users.

Source
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Clay

More on People.ai

Keep looking

Other head to heads