Is Entrata or Reonomy better?

Neither clearly leads. Entrata starts at On request and Reonomy at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Entrata or Reonomy?

Entrata starts at On request and Reonomy at On request.

Does Entrata or Reonomy run on more platforms?

Entrata runs on Web, iOS, Android. Reonomy runs on Web.

What is Entrata best used for?

Entrata is most often used for a multifamily operator running yardi or realpage that wants one database instead of an integrated set of products, a portfolio where marketing sites, ils syndication and the lease record must stay in step without nightly imports, an operator trying to raise ancillary income from insurance and utility recovery without adding vendors, a regional owner-operator consolidating accounting and site operations after acquisitions. Of those, a multifamily operator running yardi or realpage that wants one database instead of an integrated set of products and a portfolio where marketing sites, ils syndication and the lease record must stay in step without nightly imports are not what Reonomy is typically brought in for.

What can Entrata do that Reonomy cannot?

Entrata covers Single database platform, Resident portal and payments, Leasing and marketing, Entrata insurance. Reonomy covers Ownership records, Transaction history, Off-market prospecting, Portfolio analysis.

Real Estate · head to head

Entrata vs Reonomy

Entrata

Real Estate

Single-database multifamily platform covering accounting, leasing, resident services and payments

From: On request
Rated: -

Full review Website

Reonomy

Real Estate

Commercial property ownership and contact data platform, acquired by Altus Group for roughly $202 million and now sold on unpublished, increasingly enterprise-focused pricing

From: On request
Rated: -

Full review Website

The short version

Each has a real cost: Entrata it is built for United States conventional multifamily, so commercial, self-storage, international or mixed-asset portfolios are either unsupported or awkward.; Reonomy pricing is not published, and the sales process has become more enterprise-focused since the Altus Group acquisition, which reportedly makes it less accessible for smaller, self-service buyers than it once was.
They diverge on capability: Entrata covers Single database platform, Reonomy covers Ownership records.
Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Entrata and Reonomy actually diverge.

Attributes where Entrata and Reonomy differ
Attribute	Entrata	Reonomy
Platforms	Web, iOS, Android	Web

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Real Estate).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Entrata

Single database platform
Resident portal and payments
Leasing and marketing
Entrata insurance
Utility billing
AI leasing assistant

Only in Reonomy

Ownership records
Transaction history
Off-market prospecting
Portfolio analysis
Contact data
Market and property search

What people use each for

The jobs each tool is most often brought in to do.

Entrata

A multifamily operator running Yardi or RealPage that wants one database instead of an integrated set of productsnot Reonomy
A portfolio where marketing sites, ILS syndication and the lease record must stay in step without nightly importsnot Reonomy
An operator trying to raise ancillary income from insurance and utility recovery without adding vendorsnot Reonomy
A regional owner-operator consolidating accounting and site operations after acquisitionsnot Reonomy

Reonomy

A broker sourcing off-market deals by identifying and directly contacting property owners matching acquisition criterianot Entrata
A lender researching an owner portfolio and financing history before extending creditnot Entrata
An investor doing outbound outreach to owners of a specific property type or size in a target marketnot Entrata
A firm already using ARGUS Enterprise considering Reonomy for data given the shared Altus Group ownershipnot Entrata

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Entrata

It is built for United States conventional multifamily, so commercial, self-storage, international or mixed-asset portfolios are either unsupported or awkward.
Ancillary services including payments, insurance and utility billing carry their own economics, so the licence quote understates the total value of the relationship and should be negotiated as a package.
Configuration depth for unusual ownership and fund structures is narrower than Yardi, which pushes complex owners back to a separate accounting layer.
Implementation and data migration take months with paid services, and portfolios migrating mid-year face a painful accounting cutover.
The founder and chairman resigned from the board in 2022 after sending an antisemitic email, and the executive team was rebuilt afterwards, so reference checks about long-term relationships should focus on current management rather than the historical reputation.

Reonomy

Pricing is not published, and the sales process has become more enterprise-focused since the Altus Group acquisition, which reportedly makes it less accessible for smaller, self-service buyers than it once was.
It is a data and contact-sourcing tool, not a valuation platform, so firms needing DCF modelling still need ARGUS Enterprise or an equivalent separately, even though both are Altus Group products.
Coverage and data freshness for ownership and contact information vary by market, and off-market sourcing quality depends on how current that contact data actually is.
Shared ownership with ARGUS under Altus Group means a firm concentrating spend with both products has less independent competitive leverage across its CRE software and data budget.
As with any owner-contact database, deliverability and accuracy of contact information degrade over time, and there is no independent public benchmark of Reonomy data accuracy to check ahead of purchase.

Pricing, plan by plan

Entrata

On request

Entrata$undefined/year
- Quoted per unit per month against an annual contract
- Modules such as insurance, utility billing and AI leasing priced separately
- Payment processing revenue sits alongside the licence fee

Reonomy

On request

Reonomy$undefined/year
- Monthly and annual subscription options, annual saves roughly 30%
- Pricing not published, increasingly enterprise-focused sales process since Altus Group acquisition
- Cost scales with data access scope and seats

Which should you pick?

Choose Entrata if

You need single database platform.
You work on Web, iOS, Android.
You also want resident portal and payments.

Entrata review

Choose Reonomy if

You need ownership records.
You also want transaction history.

Reonomy review

Questions people ask

Is Entrata or Reonomy better?: Neither clearly leads. Entrata starts at On request and Reonomy at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Entrata or Reonomy?: Entrata starts at On request and Reonomy at On request.
Does Entrata or Reonomy run on more platforms?: Entrata runs on Web, iOS, Android. Reonomy runs on Web.
What is Entrata best used for?: Entrata is most often used for a multifamily operator running yardi or realpage that wants one database instead of an integrated set of products, a portfolio where marketing sites, ils syndication and the lease record must stay in step without nightly imports, an operator trying to raise ancillary income from insurance and utility recovery without adding vendors, a regional owner-operator consolidating accounting and site operations after acquisitions. Of those, a multifamily operator running yardi or realpage that wants one database instead of an integrated set of products and a portfolio where marketing sites, ils syndication and the lease record must stay in step without nightly imports are not what Reonomy is typically brought in for.
What can Entrata do that Reonomy cannot?: Entrata covers Single database platform, Resident portal and payments, Leasing and marketing, Entrata insurance. Reonomy covers Ownership records, Transaction history, Off-market prospecting, Portfolio analysis.

Answered from the vendors’ own pages

Entrata: Is Entrata pricing published?

No. It is quoted per unit per month on an annual contract, and modules such as insurance and utility billing are priced on top.

Reonomy: Who owns Reonomy?

Altus Group, which acquired it in November 2021 for roughly $202 million; it sits in the same portfolio as ARGUS Enterprise.

Entrata: How small can a portfolio be?

Practically around 5,000 units. Smaller operators find the contract minimums and implementation effort hard to justify.

Reonomy: Is Reonomy the same as CoStar?

No. Reonomy focuses on ownership, contact and off-market sourcing data; CoStar is broader, covering listings, lease comparables and market analytics at larger scale.

Entrata: Does it support commercial property?

Only lightly. It is a multifamily product, and mixed portfolios usually keep a second system for commercial assets.

Reonomy: Is pricing available online?

No. Reonomy offers monthly and annual subscriptions with roughly 30% savings annually, but exact rates require a quote.

Entrata vs Reonomy

Entrata

Reonomy

The short version

Where they differ

What each one covers

Only in Entrata

Only in Reonomy

What people use each for

Entrata

Reonomy

Where each one falls short

Entrata

Reonomy

Pricing, plan by plan

Entrata

Reonomy

Which should you pick?

Choose Entrata if

Choose Reonomy if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Entrata

More on Reonomy

Keep looking

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