Softwr

Real Estate · head to head

Lofty vs Redfin

Lofty logo

Lofty

Real Estate

AI-powered real estate CRM

From
On request
Rated
-
Full reviewWebsite
Redfin logo

Redfin

Real Estate

We pair local Redfin agents with powerful technology to help you buy, sell, or rent

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Lofty no pricing published on website; quote-based model requires request form submission; Redfin listing fee of 1 percent is half the industry average but still deducted from seller proceeds
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Lofty and Redfin actually diverge.

Attributes where Lofty and Redfin differ
AttributeLoftyRedfin
Pricing modelsubscriptiontransaction

Identical on both: starting price (On request), free tier (No), platforms (Web), user rating (Not yet rated), category (Real Estate).

What people use each for

The jobs each tool is most often brought in to do.

Lofty

  • Generating buyers and sellers through 33+ channelsnot Redfin
  • Converting website visitors into qualified leadsnot Redfin
  • Booking appointments autonomously via AI Sales Agentnot Redfin
  • Managing transaction paperwork and sphere outreachnot Redfin

Redfin

  • Real estate brokerage and home buying/selling servicesnot Lofty
  • Property transaction coordination for home buyers and sellersnot Lofty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lofty

  • No pricing published on website; quote-based model requires request form submission
  • Four tiers offered (Agent, Team, Broker, Enterprise) but specific seat counts or feature differences not disclosed

Redfin

  • Listing fee of 1 percent is half the industry average but still deducted from seller proceeds
  • No published fees for buyer services, rental listings, or specific service tiers
  • Maximum savings calculation based on combined purchase and sale, not guaranteed

Pricing, plan by plan

Lofty

On request

No published plan breakdown. See the Lofty review.

Redfin

On request

No published plan breakdown. See the Redfin review.

Which should you pick?

Choose Lofty if

Nothing in the data separates Lofty from Redfin on the points above - pick on price and on how each one feels to use.

Lofty review

Choose Redfin if

Nothing in the data separates Redfin from Lofty on the points above - pick on price and on how each one feels to use.

Redfin review

Questions people ask

Is Lofty or Redfin better?
Neither clearly leads. Lofty starts at On request and Redfin at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lofty or Redfin?
Lofty starts at On request and Redfin at On request.
Does Lofty or Redfin run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Lofty best used for?
Lofty is most often used for generating buyers and sellers through 33+ channels, converting website visitors into qualified leads, booking appointments autonomously via ai sales agent, managing transaction paperwork and sphere outreach. Of those, generating buyers and sellers through 33+ channels and converting website visitors into qualified leads are not what Redfin is typically brought in for.

Answered from the vendors’ own pages

Lofty: How much does Lofty cost?

Lofty does not publish pricing on its website. The platform offers four subscription packages: Lofty Agent, Lofty Team, Lofty Broker, and Lofty Enterprise, each tailored to different organization sizes. Customers must submit a Request Pricing form, and Lofty will contact them with personalized pricing based on user count and feature requirements.

Source
Redfin: What are Redfin's seller fees?

Redfin charges a 1 percent listing fee for sellers, described as half of what other brokerages typically charge. Specific details about buyer service fees are not published on this page.

Source
Lofty: What Lofty plans are available?

Lofty offers four main subscription tiers: Lofty Agent for individual agents, Lofty Team for team operations, Lofty Broker for brokerage organizations, and Lofty Enterprise for large enterprises. All plans include CRM, email, texting, dialer, marketing automation, and AI tools.

Source
Lofty: What add-on services does Lofty offer beyond the base subscription?

Lofty offers paid add-ons including Lead Generation Services, Power Dialer, text message packages, Hyperlocal SEO websites, website design, AI Agents (Sales, Social, Homeowner), direct mail, and digital advertising programs.

Source
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