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Real Estate · head to head

BoomTown vs Entrata

BoomTown logo

BoomTown

Real Estate

All the Tools, Technology, and Teams for Real Estate Success

From
On request
Rated
-
Full reviewWebsite
Entrata logo

Entrata

Real Estate

Single-database multifamily platform covering accounting, leasing, resident services and payments

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: BoomTown pricing across its four tiers (Launch, Core, Grow, Advance) is not published; the site directs buyers to request a demo or call sales instead of listing a figure for any tier; Entrata it is built for United States conventional multifamily, so commercial, self-storage, international or mixed-asset portfolios are either unsupported or awkward.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which BoomTown and Entrata actually diverge.

Attributes where BoomTown and Entrata differ
AttributeBoomTownEntrata
PlatformsWebWeb, iOS, Android

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Real Estate).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BoomTown

Nothing recorded that Entrata does not also cover.

Only in Entrata

  • Single database platform
  • Resident portal and payments
  • Leasing and marketing
  • Entrata insurance
  • Utility billing
  • AI leasing assistant

What people use each for

The jobs each tool is most often brought in to do.

BoomTown

  • Real estate lead pipeline development and managementnot Entrata
  • Agent growth through pipeline consistency and opportunity capitalizationnot Entrata
  • Broker operations and market management at scalenot Entrata
  • Predictive analytics to identify high-value real estate prospectsnot Entrata
  • Mobile CRM adoption for on-the-go business management by agentsnot Entrata

Entrata

  • A multifamily operator running Yardi or RealPage that wants one database instead of an integrated set of productsnot BoomTown
  • A portfolio where marketing sites, ILS syndication and the lease record must stay in step without nightly importsnot BoomTown
  • An operator trying to raise ancillary income from insurance and utility recovery without adding vendorsnot BoomTown
  • A regional owner-operator consolidating accounting and site operations after acquisitionsnot BoomTown

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BoomTown

  • Pricing across its four tiers (Launch, Core, Grow, Advance) is not published; the site directs buyers to request a demo or call sales instead of listing a figure for any tier

Entrata

  • It is built for United States conventional multifamily, so commercial, self-storage, international or mixed-asset portfolios are either unsupported or awkward.
  • Ancillary services including payments, insurance and utility billing carry their own economics, so the licence quote understates the total value of the relationship and should be negotiated as a package.
  • Configuration depth for unusual ownership and fund structures is narrower than Yardi, which pushes complex owners back to a separate accounting layer.
  • Implementation and data migration take months with paid services, and portfolios migrating mid-year face a painful accounting cutover.
  • The founder and chairman resigned from the board in 2022 after sending an antisemitic email, and the executive team was rebuilt afterwards, so reference checks about long-term relationships should focus on current management rather than the historical reputation.

Pricing, plan by plan

BoomTown

On request

No published plan breakdown. See the BoomTown review.

Entrata

On request
  • Entrata$undefined/year
    • Quoted per unit per month against an annual contract
    • Modules such as insurance, utility billing and AI leasing priced separately
    • Payment processing revenue sits alongside the licence fee

Which should you pick?

Choose BoomTown if

Nothing in the data separates BoomTown from Entrata on the points above - pick on price and on how each one feels to use.

BoomTown review

Choose Entrata if

  • You need single database platform.
  • You work on Web, iOS, Android.
  • You also want resident portal and payments.
Entrata review

Questions people ask

Is BoomTown or Entrata better?
Neither clearly leads. BoomTown starts at On request and Entrata at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BoomTown or Entrata?
BoomTown starts at On request and Entrata at On request.
Does BoomTown or Entrata run on more platforms?
BoomTown runs on Web. Entrata runs on Web, iOS, Android.
What is BoomTown best used for?
BoomTown is most often used for real estate lead pipeline development and management, agent growth through pipeline consistency and opportunity capitalization, broker operations and market management at scale, predictive analytics to identify high-value real estate prospects. Of those, real estate lead pipeline development and management and agent growth through pipeline consistency and opportunity capitalization are not what Entrata is typically brought in for.
What can BoomTown do that Entrata cannot?
Entrata covers Single database platform, Resident portal and payments, Leasing and marketing, Entrata insurance.

Answered from the vendors’ own pages

BoomTown: What does Boomtown cost?

Boomtown offers four service tiers, Launch, Core, Grow, and Advance, that scale with business size from solo agents to enterprise brokers. Specific pricing is not publicly listed; contact sales at (843) 300-3300 or request a demo.

Source
Entrata: Is Entrata pricing published?

No. It is quoted per unit per month on an annual contract, and modules such as insurance and utility billing are priced on top.

Entrata: How small can a portfolio be?

Practically around 5,000 units. Smaller operators find the contract minimums and implementation effort hard to justify.

Entrata: Does it support commercial property?

Only lightly. It is a multifamily product, and mixed portfolios usually keep a second system for commercial assets.

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