Entrata

Single-database multifamily platform covering accounting, leasing, resident services and payments

As of 30 August 2026, Entrata's pricing is not published; the vendor quotes on request. Entrata is the main single-stack alternative to Yardi in United States multifamily, and its economics only make sense once you count the ancillary revenue: payments, resident insurance and utility billing are part of the business model, not extras. Softwr lists it under Real Estate. Entrata is made by Entrata, Inc., available on Web, iOS, Android.

Visit siteVisit Entrata

Overview

What Entrata does

Entrata is a property management platform for United States multifamily operators, built in Lehi, Utah and used across large apartment portfolios for accounting, leasing, resident portals, maintenance, marketing sites, screening, insurance and payments. It began as Property Solutions in 2003 and took a large growth investment led by Silver Lake in 2021 at a valuation above one billion dollars. The distinguishing property is that everything runs on one database rather than an integrated suite of acquired products, which is what operators notice day to day: a lease change is immediately visible in accounting, the resident portal and the marketing site without a nightly sync. The commercial consequence is less discussed. A meaningful share of vendor revenue comes from transaction and ancillary services attached to residents, including payment processing, renters insurance and utility billing, so the software line in the contract is not the total economic relationship. Operators who negotiate only the per-unit licence miss where the money moves. Buyers are conventional multifamily operators from roughly 5,000 units upward, along with student and affordable portfolios. The trade-offs are fit and governance. It is a United States multifamily product first, so commercial, self-storage and international portfolios are poorly served; configuration is less deep than Yardi for unusual ownership structures; and the founder and chairman resigned from the board in 2022 after sending an antisemitic email, with Adam Edmunds appointed chief executive, so the company a buyer signs with today is not the one that built its early reputation.

What people use it for

A multifamily operator running Yardi or RealPage that wants one database instead of an integrated set of products
A portfolio where marketing sites, ILS syndication and the lease record must stay in step without nightly imports
An operator trying to raise ancillary income from insurance and utility recovery without adding vendors
A regional owner-operator consolidating accounting and site operations after acquisitions

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Entrata.

It is built for United States conventional multifamily, so commercial, self-storage, international or mixed-asset portfolios are either unsupported or awkward.
Ancillary services including payments, insurance and utility billing carry their own economics, so the licence quote understates the total value of the relationship and should be negotiated as a package.
Configuration depth for unusual ownership and fund structures is narrower than Yardi, which pushes complex owners back to a separate accounting layer.
Implementation and data migration take months with paid services, and portfolios migrating mid-year face a painful accounting cutover.
The founder and chairman resigned from the board in 2022 after sending an antisemitic email, and the executive team was rebuilt afterwards, so reference checks about long-term relationships should focus on current management rather than the historical reputation.

Cross-shopped

What people choose instead of Entrata

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Entratavs
RealPage
RealPage: Broader asset-class coverage and revenue management for portfolios that are not purely multifamily
Entratavs
AppFolio
AppFolio: Quicker to deploy and better suited to mid-sized portfolios without enterprise contract minimums
Entratavs
Buildium
Buildium: Much cheaper for small residential portfolios where a single database enterprise stack is unnecessary

Pricing

What Entrata costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Entrata

On request

Quoted per unit per month against an annual contract
Modules such as insurance, utility billing and AI leasing priced separately
Payment processing revenue sits alongside the licence fee
Implementation and data migration charged as professional services

Capabilities

Features

Single database platform
Accounting, leasing, maintenance and resident services share one record with no sync layer
Resident portal and payments
Online rent, autopay and payment plans with delinquency workflow
Leasing and marketing
Property websites, ILS syndication and application to lease workflow in one flow
Entrata insurance
Renters insurance offered at lease signing with compliance tracking
Utility billing
Ratio and submetered utility recovery billed through the resident ledger
AI leasing assistant
Automated response to prospect enquiries and tour scheduling outside office hours

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

Is Entrata pricing published?

No. It is quoted per unit per month on an annual contract, and modules such as insurance and utility billing are priced on top.

How small can a portfolio be?

Practically around 5,000 units. Smaller operators find the contract minimums and implementation effort hard to justify.

Does it support commercial property?

Only lightly. It is a multifamily product, and mixed portfolios usually keep a second system for commercial assets.

Keep looking

Where to go from Entrata

Best Real Estate software for

Compare Entrata with

Other Real Estate software

RealPage
Property management software for multifamily and commercial real estate
Pricing on request8 researched notes
Buildium
Property management software designed with you in mind
Free, then $62/mo13 researched notes
AppFolio
Run your entire residential portfolio on a single, modern platform
Pricing on request8 researched notes
MRI Software
Open real estate platform assembled from acquisitions, strong in different products in different countries
Pricing on request12 researched notes
Yardi Voyager
Property management and accounting platform for institutional residential and commercial portfolios
Pricing on request11 researched notes
Rent Manager
Property management for mixed portfolios, with on-premises deployment and built-in telephony
Pricing on request11 researched notes
Hemlane
Software plus a network of local agents, aimed at landlords who do not live near their rentals
12 researched notes
DoorLoop
Cloud property management with double entry accounting, priced per unit above a monthly minimum
12 researched notes
TenantCloud
Low-cost property management aimed at self-managing landlords rather than third-party managers
12 researched notes
Rentec Direct
Bootstrapped property management software with proper trust accounting at the low end of the market
12 researched notes
CREXi
Commercial real estate marketplace with a genuinely free core listing tier, monetised through PRO subscriptions for brokers and a separate Intelligence data product
Free plan11 researched notes
Sell.Do
Indian real estate CRM covering enquiry to registration, including unit inventory and post-sales collections
Pricing on request12 researched notes
VTS
Leasing and asset management platform for commercial landlords, centralising deal pipeline, stacking plans and tenant activity with no published pricing
Pricing on request11 researched notes
LoopNet
Commercial property listing marketplace owned by CoStar, where searching is free and the paid product is advertising exposure for brokers
Free plan11 researched notes
Redfin
We pair local Redfin agents with powerful technology to help you buy, sell, or rent
8 researched notes
Propertyware
Single-family rental management from RealPage, sold per unit above a monthly minimum with a paid implementation
12 researched notes
CREXi
Commercial real estate marketplace with a genuinely free core listing tier, monetised through PRO subscriptions for brokers and a separate Intelligence data product
Free plan11 researched notes
Propertyware
Single-family rental management from RealPage, sold per unit above a monthly minimum with a paid implementation
12 researched notes

Softwr does not host reviews and shows no star rating for Entrata, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

Best Real Estate software alternatives

View all Real Estate software

Entrata

What Entrata does

What people use it for

Related searches

Where it falls short

What people choose instead of Entrata

What Entrata costs

Features

Questions people ask

Where to go from Entrata

Best Real Estate software for

Compare Entrata with

Other Real Estate software

More on Entrata

Best Real Estate software alternatives

Compare Entrata with alternatives