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Real Estate · head to head

AppFolio vs Entrata

AppFolio logo

AppFolio

Real Estate

Run your entire residential portfolio on a single, modern platform

From
On request
Rated
-
Full reviewWebsite
Entrata logo

Entrata

Real Estate

Single-database multifamily platform covering accounting, leasing, resident services and payments

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AppFolio no published pricing; all plans require contacting vendor for quote; Entrata it is built for United States conventional multifamily, so commercial, self-storage, international or mixed-asset portfolios are either unsupported or awkward.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which AppFolio and Entrata actually diverge.

Attributes where AppFolio and Entrata differ
AttributeAppFolioEntrata
PlatformsWebWeb, iOS, Android

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Real Estate).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AppFolio

Nothing recorded that Entrata does not also cover.

Only in Entrata

  • Single database platform
  • Resident portal and payments
  • Leasing and marketing
  • Entrata insurance
  • Utility billing
  • AI leasing assistant

What people use each for

The jobs each tool is most often brought in to do.

AppFolio

  • Managing residential portfolio on single platformnot Entrata
  • Centralizing finances and resident communicationsnot Entrata
  • Automating work order management across propertiesnot Entrata
  • Supporting multifamily and single-family rentalsnot Entrata

Entrata

  • A multifamily operator running Yardi or RealPage that wants one database instead of an integrated set of productsnot AppFolio
  • A portfolio where marketing sites, ILS syndication and the lease record must stay in step without nightly importsnot AppFolio
  • An operator trying to raise ancillary income from insurance and utility recovery without adding vendorsnot AppFolio
  • A regional owner-operator consolidating accounting and site operations after acquisitionsnot AppFolio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AppFolio

  • No published pricing; all plans require contacting vendor for quote
  • Minimum 50 units required for Core plan

Entrata

  • It is built for United States conventional multifamily, so commercial, self-storage, international or mixed-asset portfolios are either unsupported or awkward.
  • Ancillary services including payments, insurance and utility billing carry their own economics, so the licence quote understates the total value of the relationship and should be negotiated as a package.
  • Configuration depth for unusual ownership and fund structures is narrower than Yardi, which pushes complex owners back to a separate accounting layer.
  • Implementation and data migration take months with paid services, and portfolios migrating mid-year face a painful accounting cutover.
  • The founder and chairman resigned from the board in 2022 after sending an antisemitic email, and the executive team was rebuilt afterwards, so reference checks about long-term relationships should focus on current management rather than the historical reputation.

Pricing, plan by plan

AppFolio

On request

No published plan breakdown. See the AppFolio review.

Entrata

On request
  • Entrata$undefined/year
    • Quoted per unit per month against an annual contract
    • Modules such as insurance, utility billing and AI leasing priced separately
    • Payment processing revenue sits alongside the licence fee

Which should you pick?

Choose AppFolio if

Nothing in the data separates AppFolio from Entrata on the points above - pick on price and on how each one feels to use.

AppFolio review

Choose Entrata if

  • You need single database platform.
  • You work on Web, iOS, Android.
  • You also want resident portal and payments.
Entrata review

Questions people ask

Is AppFolio or Entrata better?
Neither clearly leads. AppFolio starts at On request and Entrata at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AppFolio or Entrata?
AppFolio starts at On request and Entrata at On request.
Does AppFolio or Entrata run on more platforms?
AppFolio runs on Web. Entrata runs on Web, iOS, Android.
What is AppFolio best used for?
AppFolio is most often used for managing residential portfolio on single platform, centralizing finances and resident communications, automating work order management across properties, supporting multifamily and single-family rentals. Of those, managing residential portfolio on single platform and centralizing finances and resident communications are not what Entrata is typically brought in for.
What can AppFolio do that Entrata cannot?
Entrata covers Single database platform, Resident portal and payments, Leasing and marketing, Entrata insurance.

Answered from the vendors’ own pages

AppFolio: What does AppFolio property management software cost?

AppFolio pricing is not published; quotes are provided based on portfolio size and specific requirements. Core plans require a minimum of 50 units. Contact AppFolio's sales team for a customized quote.

Source
Entrata: Is Entrata pricing published?

No. It is quoted per unit per month on an annual contract, and modules such as insurance and utility billing are priced on top.

AppFolio: How many AppFolio tiers are available and what distinguishes them?

AppFolio offers three tiers: Core (minimum 50 units), Plus (for growing businesses with features like affordable housing support), and Max (enterprise solution with leasing CRM and API read/write access). All require custom pricing quotes.

Source
Entrata: How small can a portfolio be?

Practically around 5,000 units. Smaller operators find the contract minimums and implementation effort hard to justify.

Entrata: Does it support commercial property?

Only lightly. It is a multifamily product, and mixed portfolios usually keep a second system for commercial assets.

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