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Real Estate · head to head

Entrata vs Sell.Do

Entrata logo

Entrata

Real Estate

Single-database multifamily platform covering accounting, leasing, resident services and payments

From
On request
Rated
-
Full reviewWebsite
Sell.Do logo

Sell.Do

Real Estate

Indian real estate CRM covering enquiry to registration, including unit inventory and post-sales collections

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Entrata it is built for United States conventional multifamily, so commercial, self-storage, international or mixed-asset portfolios are either unsupported or awkward.; Sell.Do no pricing is published, and the quote stacks a per-user fee with usage-billed AI, WhatsApp, SMS and telephony volumes, so the monthly bill is variable and hard to budget in advance.
  • They diverge on capability: Entrata covers Single database platform, Sell.Do covers Lead aggregation.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Entrata and Sell.Do actually diverge.

Attributes where Entrata and Sell.Do differ
AttributeEntrataSell.Do

Identical on both: starting price (On request), pricing model (quote), free tier (No), platforms (Web, iOS, Android), user rating (Not yet rated), category (Real Estate).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Entrata

  • Single database platform
  • Resident portal and payments
  • Leasing and marketing
  • Entrata insurance
  • Utility billing
  • AI leasing assistant

Only in Sell.Do

  • Lead aggregation
  • Telephony and call analysis
  • Unit inventory
  • Site visit management
  • Booking and agreement
  • Post-sales collections
  • Channel partner portal
  • Jarvis AI scoring

What people use each for

The jobs each tool is most often brought in to do.

Entrata

  • A multifamily operator running Yardi or RealPage that wants one database instead of an integrated set of productsnot Sell.Do
  • A portfolio where marketing sites, ILS syndication and the lease record must stay in step without nightly importsnot Sell.Do
  • An operator trying to raise ancillary income from insurance and utility recovery without adding vendorsnot Sell.Do
  • A regional owner-operator consolidating accounting and site operations after acquisitionsnot Sell.Do

Sell.Do

  • An Indian residential developer whose bookings are tracked in a CRM but whose collections still live in Excelnot Entrata
  • A developer running channel partner networks that must attribute a sale and a commission to the right partner months after the enquirynot Entrata
  • A sales team buying leads from multiple portals and paid campaigns who cannot currently tell which source produces site visits rather than clicksnot Entrata
  • A project launch where unit inventory must be visible and blockable live across a large sales floornot Entrata

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Entrata

  • It is built for United States conventional multifamily, so commercial, self-storage, international or mixed-asset portfolios are either unsupported or awkward.
  • Ancillary services including payments, insurance and utility billing carry their own economics, so the licence quote understates the total value of the relationship and should be negotiated as a package.
  • Configuration depth for unusual ownership and fund structures is narrower than Yardi, which pushes complex owners back to a separate accounting layer.
  • Implementation and data migration take months with paid services, and portfolios migrating mid-year face a painful accounting cutover.
  • The founder and chairman resigned from the board in 2022 after sending an antisemitic email, and the executive team was rebuilt afterwards, so reference checks about long-term relationships should focus on current management rather than the historical reputation.

Sell.Do

  • No pricing is published, and the quote stacks a per-user fee with usage-billed AI, WhatsApp, SMS and telephony volumes, so the monthly bill is variable and hard to budget in advance.
  • The five-user minimum means small brokerages pay for seats they do not use.
  • Aurum PropTech now holds a majority stake of roughly 84 per cent, so product direction serves a listed parent with a wide proptech portfolio, and buyers should get roadmap and data-portability commitments in writing.
  • The product is written around Indian property practice, portals and payment structures, so it has little application outside India and no meaningful presence in other markets.
  • Deep configuration of inventory, price lists and approval workflow is required before go-live, so implementation is measured in weeks and depends on vendor availability rather than self-service setup.

Pricing, plan by plan

Entrata

On request
  • Entrata$undefined/year
    • Quoted per unit per month against an annual contract
    • Modules such as insurance, utility billing and AI leasing priced separately
    • Payment processing revenue sits alongside the licence fee

Sell.Do

On request
  • Sell.Do$undefined/month
    • Per active user per month, minimum five users
    • Core CRM or full suite with inventory, channel partner, post-sales modules
    • AI features such as lead scoring and voice agents billed as usage on top

Which should you pick?

Choose Entrata if

  • You need single database platform.
  • You work on Web, iOS, Android.
  • You also want resident portal and payments.
Entrata review

Choose Sell.Do if

  • You need lead aggregation.
  • You work on Web, iOS, Android.
  • You also want telephony and call analysis.
Sell.Do review

Questions people ask

Is Entrata or Sell.Do better?
Neither clearly leads. Entrata starts at On request and Sell.Do at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Entrata or Sell.Do?
Entrata starts at On request and Sell.Do at On request.
Does Entrata or Sell.Do run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
What is Entrata best used for?
Entrata is most often used for a multifamily operator running yardi or realpage that wants one database instead of an integrated set of products, a portfolio where marketing sites, ils syndication and the lease record must stay in step without nightly imports, an operator trying to raise ancillary income from insurance and utility recovery without adding vendors, a regional owner-operator consolidating accounting and site operations after acquisitions. Of those, a multifamily operator running yardi or realpage that wants one database instead of an integrated set of products and a portfolio where marketing sites, ils syndication and the lease record must stay in step without nightly imports are not what Sell.Do is typically brought in for.
What can Entrata do that Sell.Do cannot?
Entrata covers Single database platform, Resident portal and payments, Leasing and marketing, Entrata insurance. Sell.Do covers Lead aggregation, Telephony and call analysis, Unit inventory, Site visit management.

Answered from the vendors’ own pages

Entrata: Is Entrata pricing published?

No. It is quoted per unit per month on an annual contract, and modules such as insurance and utility billing are priced on top.

Sell.Do: Who owns Sell.Do?

Aurum PropTech, a company listed on the Indian exchanges, holds a majority stake of around 84 per cent after increasing its shareholding.

Entrata: How small can a portfolio be?

Practically around 5,000 units. Smaller operators find the contract minimums and implementation effort hard to justify.

Sell.Do: Does it handle post-booking collections?

Yes, construction-linked demand generation, receipts and outstanding follow-up are part of the product, which is the main reason developers choose it over a general CRM.

Entrata: Does it support commercial property?

Only lightly. It is a multifamily product, and mixed portfolios usually keep a second system for commercial assets.

Sell.Do: What does it cost?

It is quote only, priced per active user per month with a five-user minimum, plus usage charges for AI, WhatsApp, SMS and telephony.

Sell.Do: Is it available outside India?

It is built for Indian property practice and portals. Buyers elsewhere will find the inventory, payment and compliance model does not match local process.

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