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Real Estate · head to head

Entrata vs Redfin

Entrata logo

Entrata

Real Estate

Single-database multifamily platform covering accounting, leasing, resident services and payments

From
On request
Rated
-
Full reviewWebsite
Redfin logo

Redfin

Real Estate

We pair local Redfin agents with powerful technology to help you buy, sell, or rent

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Entrata it is built for United States conventional multifamily, so commercial, self-storage, international or mixed-asset portfolios are either unsupported or awkward.; Redfin listing fee of 1 percent is half the industry average but still deducted from seller proceeds
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Entrata and Redfin actually diverge.

Attributes where Entrata and Redfin differ
AttributeEntrataRedfin
Pricing modelquotetransaction
PlatformsWeb, iOS, AndroidWeb

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Real Estate).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Entrata

  • Single database platform
  • Resident portal and payments
  • Leasing and marketing
  • Entrata insurance
  • Utility billing
  • AI leasing assistant

Only in Redfin

Nothing recorded that Entrata does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Entrata

  • A multifamily operator running Yardi or RealPage that wants one database instead of an integrated set of productsnot Redfin
  • A portfolio where marketing sites, ILS syndication and the lease record must stay in step without nightly importsnot Redfin
  • An operator trying to raise ancillary income from insurance and utility recovery without adding vendorsnot Redfin
  • A regional owner-operator consolidating accounting and site operations after acquisitionsnot Redfin

Redfin

  • Real estate brokerage and home buying/selling servicesnot Entrata
  • Property transaction coordination for home buyers and sellersnot Entrata

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Entrata

  • It is built for United States conventional multifamily, so commercial, self-storage, international or mixed-asset portfolios are either unsupported or awkward.
  • Ancillary services including payments, insurance and utility billing carry their own economics, so the licence quote understates the total value of the relationship and should be negotiated as a package.
  • Configuration depth for unusual ownership and fund structures is narrower than Yardi, which pushes complex owners back to a separate accounting layer.
  • Implementation and data migration take months with paid services, and portfolios migrating mid-year face a painful accounting cutover.
  • The founder and chairman resigned from the board in 2022 after sending an antisemitic email, and the executive team was rebuilt afterwards, so reference checks about long-term relationships should focus on current management rather than the historical reputation.

Redfin

  • Listing fee of 1 percent is half the industry average but still deducted from seller proceeds
  • No published fees for buyer services, rental listings, or specific service tiers
  • Maximum savings calculation based on combined purchase and sale, not guaranteed

Pricing, plan by plan

Entrata

On request
  • Entrata$undefined/year
    • Quoted per unit per month against an annual contract
    • Modules such as insurance, utility billing and AI leasing priced separately
    • Payment processing revenue sits alongside the licence fee

Redfin

On request

No published plan breakdown. See the Redfin review.

Which should you pick?

Choose Entrata if

  • You need single database platform.
  • You work on Web, iOS, Android.
  • You also want resident portal and payments.
Entrata review

Choose Redfin if

Nothing in the data separates Redfin from Entrata on the points above - pick on price and on how each one feels to use.

Redfin review

Questions people ask

Is Entrata or Redfin better?
Neither clearly leads. Entrata starts at On request and Redfin at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Entrata or Redfin?
Entrata starts at On request and Redfin at On request.
Does Entrata or Redfin run on more platforms?
Entrata runs on Web, iOS, Android. Redfin runs on Web.
What is Entrata best used for?
Entrata is most often used for a multifamily operator running yardi or realpage that wants one database instead of an integrated set of products, a portfolio where marketing sites, ils syndication and the lease record must stay in step without nightly imports, an operator trying to raise ancillary income from insurance and utility recovery without adding vendors, a regional owner-operator consolidating accounting and site operations after acquisitions. Of those, a multifamily operator running yardi or realpage that wants one database instead of an integrated set of products and a portfolio where marketing sites, ils syndication and the lease record must stay in step without nightly imports are not what Redfin is typically brought in for.
What can Entrata do that Redfin cannot?
Entrata covers Single database platform, Resident portal and payments, Leasing and marketing, Entrata insurance.

Answered from the vendors’ own pages

Entrata: Is Entrata pricing published?

No. It is quoted per unit per month on an annual contract, and modules such as insurance and utility billing are priced on top.

Redfin: What are Redfin's seller fees?

Redfin charges a 1 percent listing fee for sellers, described as half of what other brokerages typically charge. Specific details about buyer service fees are not published on this page.

Source
Entrata: How small can a portfolio be?

Practically around 5,000 units. Smaller operators find the contract minimums and implementation effort hard to justify.

Entrata: Does it support commercial property?

Only lightly. It is a multifamily product, and mixed portfolios usually keep a second system for commercial assets.

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