Sales Enablement · head to head
Claap vs Clay
Claap
Sales Enablement
Meeting recorder and AI notetaker that writes back to the CRM and gives free seats to people who only need to watch
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Claap conversation intelligence depth, coaching analytics and forecasting are thinner than at the large United States revenue intelligence platforms, so a team wanting deal risk scoring will find the analysis shallow.; Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently
- They diverge on capability: Claap covers Meeting recording, Clay covers Data enrichment.
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which Claap and Clay actually diverge.
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Claap
- Meeting recording
- AI notes and summaries
- CRM auto-complete
- Free viewer and guest seats
- Async video
- Sales coaching
- Deal collaboration spaces
- Agent gallery
Only in Clay
- Data enrichment
- Contact management
- Workflow automation
- Integration
- API access
- Salesforce
- HubSpot
- Zapier
What people use each for
The jobs each tool is most often brought in to do.
Claap
- A twenty person revenue team where only eight people run customer calls and the rest just need to watch, making per-seat pricing wastefulnot Clay
- A European sales organisation that needs call recording with EU data handling and multilingual transcriptionnot Clay
- A sales manager who wants CRM fields populated from calls instead of chasing reps for notes every Fridaynot Clay
- A distributed team replacing status meetings with recorded async video updates alongside the customer call librarynot Clay
Clay
- Data enrichment and intelligencenot Claap
- Growth campaign automationnot Claap
- CRM workflow integrationnot Claap
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Claap
- Conversation intelligence depth, coaching analytics and forecasting are thinner than at the large United States revenue intelligence platforms, so a team wanting deal risk scoring will find the analysis shallow.
- The most useful capabilities including CRM auto-complete and coaching sit on the Pro tier at roughly three times the Starter price, so the cheap entry point is not the price most teams end up paying.
- Advertised rates are annual billing; monthly billing costs materially more, and the published figures do not make that obvious at first glance.
- The integration catalogue is smaller than the incumbents, so a team running a less common CRM or sales engagement tool may have to fall back on manual export.
- As a smaller European vendor it carries fewer enterprise security and compliance references, which slows or blocks procurement at large regulated buyers.
Clay
- Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
- Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
- The free plan allows 500 actions, 100 data credits and 200 rows per table
- The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
- The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it
Pricing, plan by plan
Claap
Free- BasicFree
- Ten videos per user
- Three hundred minutes total
- Free contributor and guest access
- Starter$8/month
- Billed yearly
- AI meeting notes
- Unlimited recording for the licensed contributor
- Pro$24/month
- Billed yearly
- CRM auto-complete
- Sales coaching and scorecards
- Business and Enterprise$undefined/month
- Advanced security and administration
- Custom agent automations
- Dedicated support
Clay
Free- FreeFree
- 500 actions per month
- 100 data credits per month
- Unlimited seats
- Launch$167/month
- 15000 actions per month
- 3000 data credits per month
- Phone enrichment
- Growth$446/month
- 40000 actions per month
- 6000 data credits per month
- CRM sync
- Enterprise$null/custom
- Unlimited capabilities across most features
- SSO
- Role-based access control
Which should you pick?
Choose Claap if
- You need meeting recording.
- You want to start without paying.
- You work on Web, macOS, Windows, Chrome extension.
- You also want ai notes and summaries.
Choose Clay if
- You need data enrichment.
- You want to start without paying.
- You also want contact management.
Questions people ask
- Is Claap or Clay better?
- Neither clearly leads. Claap starts at Free and Clay at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Claap or Clay?
- Claap starts at Free and Clay at Free.
- Does Claap or Clay run on more platforms?
- Claap runs on Web, macOS, Windows, Chrome extension. Clay runs on Web.
- Can I use Claap for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Claap best used for?
- Claap is most often used for a twenty person revenue team where only eight people run customer calls and the rest just need to watch, making per-seat pricing wasteful, a european sales organisation that needs call recording with eu data handling and multilingual transcription, a sales manager who wants crm fields populated from calls instead of chasing reps for notes every friday, a distributed team replacing status meetings with recorded async video updates alongside the customer call library. Of those, a twenty person revenue team where only eight people run customer calls and the rest just need to watch, making per-seat pricing wasteful and a european sales organisation that needs call recording with eu data handling and multilingual transcription are not what Clay is typically brought in for.
- What can Claap do that Clay cannot?
- Claap covers Meeting recording, AI notes and summaries, CRM auto-complete, Free viewer and guest seats. Clay covers Data enrichment, Contact management, Workflow automation, Integration.
Answered from the vendors’ own pages
Claap: Why is Claap cheaper than per-seat competitors?
Because viewers and guests are free. You pay only for contributors who record, which suits teams where most people just consume recordings.
Clay: Can I use Clay for free?
Yes, Clay's free plan includes 500 actions and 100 data credits per month with unlimited seats and tables (200 rows max per table).
SourceClaap: What does it cost?
Starter at around eight euros per licence a month and Pro at around twenty four euros, both billed yearly, plus a free Basic tier and quoted Business and Enterprise plans.
Clay: How much can I save with Clay's annual billing?
Clay offers significant annual discounts: Launch tier drops from $167/month to $54/month, and Growth tier drops from $446/month to $185/month when billed yearly.
SourceClaap: Does it write to the CRM?
Yes, CRM auto-complete populates deal fields from the call, but it is a Pro tier feature rather than being available on Starter.
Clay: What happens when I exceed my monthly actions or data credits on Clay?
Actions and data credits cost less than $0.01 each when purchased at scale, with unused data credits rolling over up to 2x monthly allocation on paid plans. Customers can bring their own API keys to avoid data credit costs.
SourceClaap: Is it suitable for enterprise?
It fits small and mid sized revenue teams best. Large regulated buyers will find fewer compliance references than at the established United States vendors.
Clay: Does the Growth plan limit the number of users or team members?
No, Clay's Growth plan supports unlimited seats with 40000 monthly actions, 6000 data credits, and CRM sync, designed for teams with CRM-based workflows and growth campaigns.
SourceRelated pages
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