CRM · head to head
Bigin vs Twenty
Bigin
CRM
Zoho pipeline CRM for small businesses, priced well below Zoho CRM itself
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Bigin the plan limits are the product boundary, not a soft guideline: three pipelines on Express and thirty automations will constrain any business with more than a couple of distinct sale types, and the only fix is to pay up a tier.; Twenty requires technical expertise to customize and maintain compared to no-code CRM platforms
- They diverge on capability: Bigin covers Multiple pipelines, Twenty covers Open-Source Framework.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Bigin and Twenty actually diverge.
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (CRM).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Bigin
- Multiple pipelines
- Teampipes
- Built-in telephony
- Email integration
- Workflow automation
- Mobile apps
- Zoho ecosystem
- Free onboarding
Only in Twenty
- Open-Source Framework
- Custom Database Objects
- Multiple View Types
- AI Integration
- Workflow Engine
- Data Migration
- API Access
- Multi-Language Support
What people use each for
The jobs each tool is most often brought in to do.
Bigin
- A five-person sales team wants a real CRM for under 50 US dollars a month total and will never use the territory management or forecasting depth in Zoho CRM.not Twenty
- A business already running Zoho Books or Zoho Mail wants a CRM in the same account with native links rather than a bridged third-party tool.not Twenty
- A services firm wants to run client onboarding and delivery as pipelines alongside sales, which is what Teampipes exists for, without buying a separate project tool.not Twenty
- A buyer evaluating Zoho CRM Standard should price Bigin first, because for straightforward pipeline selling it is roughly a third of the cost on the same platform.not Twenty
Twenty
- Building custom CRM solutions for complex business processesnot Bigin
- Migrating from Salesforce or HubSpot while maintaining data ownershipnot Bigin
- Technical teams needing TypeScript-based customizationnot Bigin
- Organizations requiring self-hosted or air-gapped deploymentsnot Bigin
- Enterprises combining CRM with AI-powered workflowsnot Bigin
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Bigin
- The plan limits are the product boundary, not a soft guideline: three pipelines on Express and thirty automations will constrain any business with more than a couple of distinct sale types, and the only fix is to pay up a tier.
- Outgrowing Bigin means migrating to Zoho CRM, a different product with different objects and configuration, so the cheap start becomes a project later rather than a plan upgrade.
- The free plan is one user with 500 records and no automation, which makes it a trial rather than a usable free tier of the kind Zoho CRM competitors offer.
- Reporting and analytics are basic compared with Zoho CRM, with no serious forecasting, territory management or custom module building, so sales operations functions have nothing to work with.
- Zoho runs two overlapping CRMs and has an obvious incentive to keep Bigin limited, so features that would make it a genuine competitor to Zoho CRM are unlikely to arrive however much customers ask.
Twenty
- Requires technical expertise to customize and maintain compared to no-code CRM platforms
- Self-hosting increases operational overhead and infrastructure costs
- Limited ecosystem of pre-built integrations compared to Salesforce
- Smaller community and third-party extension library than established CRMs
- Enterprise plan requires custom negotiation with no transparent pricing
Pricing, plan by plan
Bigin
Free- FreeFree
- One user only
- 500 records
- One pipeline
- Express$7/month
- Three pipelines
- 50,000 records
- 30 workflow automations
- Premier$12/month
- Five pipelines
- 100,000 records
- 50 workflow automations
- Bigin 360$18/month
- Fifteen pipelines
- One million records
- 100 workflow automations
Twenty
Free- Pro$9/month
- Full customization
- Custom apps
- AI Agents
- Organization$19/month
- Everything in Pro
- Row-level permissions
- SAML and OIDC SSO
- Enterprise$null/year
- Everything in Organization
- Single-tenant isolation
- IP allow-listing
Which should you pick?
Choose Bigin if
- You need multiple pipelines.
- You want to start without paying.
- You work on Web, iOS, Android, macOS, watchOS.
- You also want teampipes.
Choose Twenty if
- You need open-source framework.
- You want to start without paying.
- You work on Web, Self-hosted.
- You also want custom database objects.
Questions people ask
- Is Bigin or Twenty better?
- Neither clearly leads. Bigin starts at Free and Twenty at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Bigin or Twenty?
- Bigin starts at Free and Twenty at Free.
- Does Bigin or Twenty run on more platforms?
- Bigin runs on Web, iOS, Android, macOS, watchOS. Twenty runs on Web, Self-hosted.
- Can I use Bigin for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Bigin best used for?
- Bigin is most often used for a five-person sales team wants a real crm for under 50 us dollars a month total and will never use the territory management or forecasting depth in zoho crm., a business already running zoho books or zoho mail wants a crm in the same account with native links rather than a bridged third-party tool., a services firm wants to run client onboarding and delivery as pipelines alongside sales, which is what teampipes exists for, without buying a separate project tool., a buyer evaluating zoho crm standard should price bigin first, because for straightforward pipeline selling it is roughly a third of the cost on the same platform.. Of those, a five-person sales team wants a real crm for under 50 us dollars a month total and will never use the territory management or forecasting depth in zoho crm. and a business already running zoho books or zoho mail wants a crm in the same account with native links rather than a bridged third-party tool. are not what Twenty is typically brought in for.
- What can Bigin do that Twenty cannot?
- Bigin covers Multiple pipelines, Teampipes, Built-in telephony, Email integration. Twenty covers Open-Source Framework, Custom Database Objects, Multiple View Types, AI Integration.
Answered from the vendors’ own pages
Bigin: Is Bigin the same as Zoho CRM?
No. It is a separate, cheaper product on its own domain with its own pricing, aimed at small businesses, and it is deliberately capped so it does not compete with Zoho CRM.
Twenty: Is Twenty free or paid?
Twenty offers a 30-day free trial without credit card. Cloud plans start at $9 per user per month (Pro) when billed annually, with Organization plan at $19 per user per month.
SourceBigin: How much cheaper is it?
Express is 7 US dollars per user per month annually against Zoho CRM Standard at a higher rate, and the gap widens against the upper Zoho CRM tiers.
Twenty: Can I migrate data from Salesforce or HubSpot?
Yes, Twenty supports CSV and API-based migration from Salesforce and HubSpot, with support for 50,000+ records.
SourceBigin: What happens when I outgrow the pipeline limits?
You move up a Bigin tier to five or fifteen pipelines, and beyond that you migrate to Zoho CRM, which is a data and configuration migration rather than a switch.
Twenty: What programming languages does Twenty support?
Twenty is built with TypeScript and provides a TypeScript-based Apps framework for creating custom extensions.
SourceBigin: Is the free plan usable?
Only for one person with a very small contact list. It is one user, 500 records, one pipeline and no automation.
Twenty: How long does enterprise deployment take?
Enterprise deployment typically takes 1-2 weeks with Onboarding Packs or certified partners.
SourceRelated pages
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