Softwr

CRM · head to head

Folk vs Snov.io

Folk logo

Folk

CRM

The CRM that works for you, not the other way around

From
Free
Rated
-
Full reviewWebsite
Snov.io logo

Snov.io

CRM

Lead generation, email verification, outreach automation and CRM platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Folk no native mobile app, only works through mobile browser which is not optimized for phones; Snov.io linkedIn automation is a separate paid add-on rather than bundled into core plans.
  • They diverge on capability: Folk covers Contact management, Snov.io covers Email finder and verifier.

Where they differ

Only the attributes on which Folk and Snov.io actually diverge.

Attributes where Folk and Snov.io differ
AttributeFolkSnov.io
Pricing modelUnknownfreemium
PlatformsWebweb, api
Founded20202017

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Folk

  • Contact management
  • Email tracking
  • Mail merge
  • Chrome extension
  • Tags & groups
  • Notes & activities
  • Import/export
  • Search & filters

Only in Snov.io

  • Email finder and verifier
  • Outreach automation
  • Email warm-up
  • Built-in CRM
  • LinkedIn automation
  • Data enrichment

What people use each for

The jobs each tool is most often brought in to do.

Folk

  • Contact managementnot Snov.io
  • Sales outreachnot Snov.io
  • Networkingnot Snov.io
  • Recruitmentnot Snov.io
  • Investor relationsnot Snov.io

Snov.io

  • Finding and verifying prospect email addressesnot Folk
  • Running multichannel outreach campaigns with follow-upsnot Folk
  • Warming up sending inboxes to protect deliverabilitynot Folk
  • Managing deals in a lightweight built-in CRMnot Folk

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Folk

  • No native mobile app, only works through mobile browser which is not optimized for phones
  • Limited workflow automation capabilities compared to enterprise CRMs
  • No automatic phone call tracking, requires manual entry
  • Limited reporting and analytics features
  • Monthly caps on email sends and enrichment credits on lower tiers
  • LinkedIn Chrome extension sometimes has synchronization problems
  • Email sent through Folk sometimes doesn't appear as sent in user's Outlook account

Snov.io

  • LinkedIn automation is a separate paid add-on rather than bundled into core plans.
  • Data enrichment is billed separately via a token system, adding cost complexity.
  • Higher-volume Ultra tier pricing jumps sharply compared to mid-tier plans.
  • Interface and feature sprawl across many bundled tools can feel less focused than single-purpose competitors.

Pricing, plan by plan

Folk

Free
  • Standard$24/month
    • Pipeline management
    • Email campaigns
    • Contact enrichment
  • Premium$48/month
    • Custom objects
    • Email sequences
    • Dashboards
  • Enterprise$80/month
    • Dedicated account manager
    • Custom integrations
    • Priority support

Snov.io

Free
  • TrialFree
    • 50 credits
    • 100 recipients
    • 1 warm-up slot
  • Starter$39/month
    • 1,000 credits
    • 5,000 recipients
    • 3 warm-up slots
  • Pro S$99/month
    • 5,000 credits
    • 25,000 recipients
    • Unlimited warm-ups
  • Ultra$738/month
    • 200,000+ credits
    • 400,000+ recipients
    • Unlimited team seats

Which should you pick?

Choose Folk if

  • You need contact management.
  • You want to start without paying.
  • You also want email tracking.
Folk review

Choose Snov.io if

  • You need email finder and verifier.
  • You want to start without paying.
  • You work on web, api.
  • You also want outreach automation.
Snov.io review

Questions people ask

Is Folk or Snov.io better?
Neither clearly leads. Folk starts at Free and Snov.io at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Folk or Snov.io?
Folk starts at Free and Snov.io at Free.
Does Folk or Snov.io run on more platforms?
Folk runs on Web. Snov.io runs on web, api.
Can I use Folk for free?
Both have a free tier, so you can try either at no cost before committing.
What is Folk best used for?
Folk is most often used for contact management, sales outreach, networking, recruitment. Of those, contact management and sales outreach are not what Snov.io is typically brought in for.
What can Folk do that Snov.io cannot?
Folk covers Contact management, Email tracking, Mail merge, Chrome extension. Snov.io covers Email finder and verifier, Outreach automation, Email warm-up, Built-in CRM.

Answered from the vendors’ own pages

Folk: What are Folk's pricing plans?

Folk offers three plans: Standard at $24/month per member (billed annually), Premium at $48/month with custom objects and email sequences, and Enterprise from $80/month with advanced security and dedicated support. New workspaces get a 2-week free trial with all Premium features.

Source
Snov.io: What does Snov.io cost?

Snov.io's paid plans start at $39/month for Starter (1,000 credits), rising through Pro tiers up to $738/month for Ultra (200,000+ credits), with a custom Ultra tier for larger volumes and a 25% discount for annual billing.

Source
Folk: Does Folk offer a mobile app?

Folk does not have native iOS or Android apps. The web interface technically works on mobile browsers but is built primarily for desktop use.

Source
Snov.io: Is there a free plan, and what are its limits?

Snov.io offers a 7-day free trial with 50 credits, 100 recipients, and one email warm-up slot, giving access to all features at reduced volume.

Source
Folk: Does Folk track phone calls automatically?

No, Folk does not automatically track phone calls. All call interactions must be manually entered into the system.

Source
Snov.io: What does Snov.io integrate with?

Snov.io integrates with HubSpot, Pipedrive, Clay, Zapier, Make, Calendly and n8n, and also supports MCP servers for AI tool connections.

Source
Folk: What integrations does Folk support?

Folk supports over 5,000 integrations through platforms like Zapier and Make. It includes native email, calendar, and WhatsApp sync, LinkedIn extension, and can enrich contact data using its built-in enrichment tool.

Source
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