Software · head to head
Amazon Lex vs Bold360

Amazon Lex
Software
AWS conversational AI service
- From
- $0.00075/per text request
- Rated
- -
B
Bold360
Software
AI-powered customer engagement and service platform
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Amazon Lex pay-as-you-go model with no standard free tier, only AWS free credits for new customers (6 months, $200 limit); Bold360 bold360 as a standalone product is discontinued: the vendor's own domain bold360.com now 302-redirects (captured 8 January 2024) to genesys.com/capabilities/live-chat-software, and the live domain no longer resolves at all.
- They diverge on capability: Amazon Lex covers Speech recognition, Bold360 covers Live chat messaging.
Where they differ
Only the attributes on which Amazon Lex and Bold360 actually diverge.
| Attribute | Amazon Lex | Bold360 |
|---|---|---|
| Starting price | $0.00075/per text request | On request |
| Pricing model | usage-based | subscription |
| Platforms | Web, AWS Cloud | Web, Mobile app, IOS, Android |
| Founded | 2006 | 2005 |
Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Amazon Lex
- Speech recognition
- Natural language understanding
- Voice and text
- Lambda integration
- AWS services
- Lambda
- DynamoDB
- SNS
Only in Bold360
- Live chat messaging
- AI chatbots
- Email support
- Knowledge base
- Salesforce
- IBM Watson
- API
- Webhooks
Both cover
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Amazon Lex
- Building conversational chatbots leveraging Alexa deep learning enginenot Bold360
- Voice and text-based NLU applications requiring automatic speech recognitionnot Bold360
- Custom conversational interfaces integrated into existing applicationsnot Bold360
Bold360
- Customer engagementnot Amazon Lex
- Lead generationnot Amazon Lex
- Customer supportnot Amazon Lex
- Sales automationnot Amazon Lex
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Amazon Lex
- Pay-as-you-go model with no standard free tier, only AWS free credits for new customers (6 months, $200 limit)
- Speech requests cost $0.004 each, text requests $0.00075 each, training costs $0.50 per minute
- Variable costs can accumulate quickly for high-volume applications
Bold360
- Bold360 as a standalone product is discontinued: the vendor's own domain bold360.com now 302-redirects (captured 8 January 2024) to genesys.com/capabilities/live-chat-software, and the live domain no longer resolves at all.
Pricing, plan by plan
Amazon Lex
$0.00075/per text requestNo published plan breakdown. See the Amazon Lex review.
Bold360
On request- Starter$75/month
- Live chat
- Basic AI
- Chatbot
- Professional$150/month
- Advanced AI
- Omnichannel
- Enterprise$undefined/month
- Custom solutions
- Dedicated support
Which should you pick?
Choose Amazon Lex if
- You need speech recognition.
- You work on Web, AWS Cloud.
- You also want natural language understanding.
Choose Bold360 if
- You need live chat messaging.
- You work on Web, Mobile app, IOS, Android.
- You also want ai chatbots.
Questions people ask
- Is Amazon Lex or Bold360 better?
- Neither clearly leads. Amazon Lex starts at $0.00075/per text request and Bold360 at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Amazon Lex or Bold360?
- Amazon Lex starts at $0.00075/per text request and Bold360 at On request.
- Does Amazon Lex or Bold360 run on more platforms?
- Amazon Lex runs on Web, AWS Cloud. Bold360 runs on Web, Mobile app, IOS, Android.
- What is Amazon Lex best used for?
- Amazon Lex is most often used for building conversational chatbots leveraging alexa deep learning engine, voice and text-based nlu applications requiring automatic speech recognition, custom conversational interfaces integrated into existing applications. Of those, building conversational chatbots leveraging alexa deep learning engine and voice and text-based nlu applications requiring automatic speech recognition are not what Bold360 is typically brought in for.
- What can Amazon Lex do that Bold360 cannot?
- Amazon Lex covers Speech recognition, Natural language understanding, Voice and text, Lambda integration. Bold360 covers Live chat messaging, AI chatbots, Email support, Knowledge base. Both handle Web support.
