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Capacity vs Pure Chat

Capacity logo

Capacity

Live Chat

AI-powered customer service automation platform

From
On request
Rated
-
Pure Chat logo

Pure Chat

Live Chat

Simple and affordable live chat for any business

From
Free
Rated
-

The short version

  • Only Pure Chat has a free tier, so it costs nothing to try first.
  • Each has a real cost: Capacity two-part pricing, an annual platform fee plus usage, so the bill is not knowable from the tier alone; Pure Chat growth plan limited to 1 website and 100 SMS notifications
  • They diverge on capability: Capacity covers AI chatbot, Pure Chat covers Live chat widget.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Capacity and Pure Chat actually diverge.

Attributes where Capacity and Pure Chat differ
AttributeCapacityPure Chat
Starting priceOn requestFree
Free tierNoYes
PlatformsWeb, Mobile, Chat widgets, APIWeb, Mobile app, IOS, Android
Founded20162011

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Live Chat).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Capacity

  • AI chatbot
  • Knowledge management
  • Multi-channel support
  • Analytics
  • Zendesk
  • Slack
  • ServiceNow
  • Mobile support

Only in Pure Chat

  • Live chat widget
  • Visitor information
  • Chat transcripts
  • Department routing
  • HubSpot
  • Zapier
  • API
  • Mobile app support

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Capacity

  • Knowledge base and helpdesk deflectionnot Pure Chat
  • AI agents answering across chat, voice, email and SMSnot Pure Chat
  • Real-time assistance for human agents on a callnot Pure Chat
  • Automating multi-step support workflowsnot Pure Chat
  • Regulated support environments needing the HIPAA packagenot Pure Chat

Pure Chat

  • Customer support chatnot Capacity
  • Website engagementnot Capacity
  • Lead capturenot Capacity
  • Sales chatnot Capacity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Capacity

  • Two-part pricing, an annual platform fee plus usage, so the bill is not knowable from the tier alone
  • AI usage is metered by channel: per response on chat and email, per minute on voice and per message on SMS
  • Agent Assist and conversation intelligence are charged per hour of agent time on top
  • Live chat, agent assist and conversation intelligence require the Pro tier
  • The HIPAA package and advanced workflows are Enterprise only
  • No prices are published for any tier

Pure Chat

  • Growth plan limited to 1 website and 100 SMS notifications
  • Additional operators cost extra: $13-$15/month per operator depending on plan and billing
  • Growth plan has significantly lower limits than PRO

Pricing, plan by plan

Capacity

On request
  • Starter$125/month
    • AI chatbot
    • Up to 50 articles
  • Professional$300/month
    • Unlimited articles
    • Advanced AI
  • Enterprise$undefined/month
    • Full customization
    • Dedicated support

Pure Chat

Free
  • Growth$49/month
    • 4 users/operators
    • 1 website
    • 100 SMS notifications
  • Growth Annual$39/month
    • Annual billing saves 20% off monthly rate
  • PRO$99/month
    • 10 users/operators
    • Unlimited websites
    • 1,000 SMS notifications
  • PRO Annual$79/month
    • Annual billing saves 20% off monthly rate

Which should you pick?

Choose Capacity if

  • You need ai chatbot.
  • You work on Web, Mobile, Chat widgets, API.
  • You also want knowledge management.

Choose Pure Chat if

  • You need live chat widget.
  • You want to start without paying.
  • You work on Web, Mobile app, IOS, Android.
  • You also want visitor information.

Questions people ask

Is Capacity or Pure Chat better?
Neither clearly leads. Capacity starts at On request and Pure Chat at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Capacity or Pure Chat?
Pure Chat has a free tier; the other does not. Paid plans start at On request for Capacity and Free for Pure Chat.
Does Capacity or Pure Chat run on more platforms?
Capacity runs on Web, Mobile, Chat widgets, API. Pure Chat runs on Web, Mobile app, IOS, Android.
Can I use Pure Chat for free?
Yes. Pure Chat has a free tier, so you can try it without paying. Capacity starts at On request.
What is Capacity best used for?
Capacity is most often used for knowledge base and helpdesk deflection, ai agents answering across chat, voice, email and sms, real-time assistance for human agents on a call, automating multi-step support workflows. Of those, knowledge base and helpdesk deflection and ai agents answering across chat, voice, email and sms are not what Pure Chat is typically brought in for.
What can Capacity do that Pure Chat cannot?
Capacity covers AI chatbot, Knowledge management, Multi-channel support, Analytics. Pure Chat covers Live chat widget, Visitor information, Chat transcripts, Department routing. Both handle Salesforce, Web support.

Answered from the vendors’ own pages

Capacity: How much does Capacity cost?

Capacity does not publish pricing on their website. The company uses a tiered platform model with usage-based add-ons, stating customers pay a platform fee plus usage-based pricing for AI Agents. Interested customers must contact their sales team or use the ROI calculator for custom quotes.

Source
Pure Chat: How much does PureChat cost?

PureChat's Growth plan costs $49/month (or $39/month annually) with 4 users and 1 website. The PRO plan is $99/month (or $79/month annually) with 10 users and unlimited websites.

Source
Capacity: What is Capacity's pricing model?

Capacity charges a platform fee for three tiers (Core, Pro, Enterprise) plus usage-based fees for Chat Agents (per response), Voice Agents (per minute), Email Agents (per response), SMS Agents (per message), and Agent Assist features (per hour of agent time).

Source
Pure Chat: Does PureChat offer a free trial?

Yes, PureChat offers a free 30-day trial of the PRO plan to prospective customers.

Source
Capacity: What are Capacity's available tiers?

Capacity offers Core tier (essential tools to launch AI support), Pro tier (most popular, with live chat and conversation intelligence), and Enterprise tier (full suite with advanced compliance, HIPAA compliance available). Pricing requires contacting sales.

Source
Pure Chat: What is the difference between Growth and PRO plans?

Growth includes 4 users and 1 website with 100 SMS notifications per month. PRO includes 10 users, unlimited websites, and 1,000 SMS notifications. Additional operators can be added for $8-$15/month.

Source
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