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CRM · head to head

Cloze vs Snov.io

Cloze logo

Cloze

CRM

Relationship management for professionals

From
$50/month
Rated
-
Full reviewWebsite
S

Snov.io

CRM

Lead generation, email verification, outreach automation and CRM platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Snov.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Cloze four paid tiers run from $17 to $42 per user per month, and each withholds a different set of features rather than simply adding capacity; Snov.io linkedIn automation is a separate paid add-on rather than bundled into core plans.
  • They diverge on capability: Cloze covers Contact management, Snov.io covers Email finder and verifier.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Cloze and Snov.io actually diverge.

Attributes where Cloze and Snov.io differ
AttributeClozeSnov.io
Starting price$50/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Ios, Androidweb, api
Founded20122017

Identical on both: user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cloze

  • Contact management
  • Communication history
  • Relationship insights
  • Task management
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn

Only in Snov.io

  • Email finder and verifier
  • Outreach automation
  • Email warm-up
  • Built-in CRM
  • LinkedIn automation
  • Data enrichment

What people use each for

The jobs each tool is most often brought in to do.

Cloze

  • CRM that builds contact records automatically from email and calendarnot Snov.io
  • Tracking relationships and follow ups without manual data entrynot Snov.io

Snov.io

  • Finding and verifying prospect email addressesnot Cloze
  • Running multichannel outreach campaigns with follow-upsnot Cloze
  • Warming up sending inboxes to protect deliverabilitynot Cloze
  • Managing deals in a lightweight built-in CRMnot Cloze

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cloze

  • Four paid tiers run from $17 to $42 per user per month, and each withholds a different set of features rather than simply adding capacity
  • Campaign automation, marketing mail and generative AI require the Business Platinum plan at $42 per user per month
  • Lead routing, sub team hierarchies and enterprise controls are Platinum only
  • Even the Business Gold plan at $29 per user excludes the matching engine and lead capture
  • The concierge service is an add on at $20 per user per month with a $500 monthly minimum
  • Every published rate assumes annual billing

Snov.io

  • LinkedIn automation is a separate paid add-on rather than bundled into core plans.
  • Data enrichment is billed separately via a token system, adding cost complexity.
  • Higher-volume Ultra tier pricing jumps sharply compared to mid-tier plans.
  • Interface and feature sprawl across many bundled tools can feel less focused than single-purpose competitors.

Pricing, plan by plan

Cloze

$50/month
  • Professional$50/month
    • Contact management
    • Communication history
    • Insights
  • Team$100/month
    • Everything in Professional
    • Team collaboration
    • Advanced analytics

Snov.io

Free
  • TrialFree
    • 50 credits
    • 100 recipients
    • 1 warm-up slot
  • Starter$39/month
    • 1,000 credits
    • 5,000 recipients
    • 3 warm-up slots
  • Pro S$99/month
    • 5,000 credits
    • 25,000 recipients
    • Unlimited warm-ups
  • Ultra$738/month
    • 200,000+ credits
    • 400,000+ recipients
    • Unlimited team seats

Which should you pick?

Choose Cloze if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want communication history.
Cloze review

Choose Snov.io if

  • You need email finder and verifier.
  • You want to start without paying.
  • You work on web, api.
  • You also want outreach automation.
Snov.io review

Questions people ask

Is Cloze or Snov.io better?
Neither clearly leads. Cloze starts at $50/month and Snov.io at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cloze or Snov.io?
Snov.io has a free tier; the other does not. Paid plans start at $50/month for Cloze and Free for Snov.io.
Does Cloze or Snov.io run on more platforms?
Cloze runs on Web, Ios, Android. Snov.io runs on web, api.
Can I use Snov.io for free?
Yes. Snov.io has a free tier, so you can try it without paying. Cloze starts at $50/month.
What is Cloze best used for?
Cloze is most often used for crm that builds contact records automatically from email and calendar, tracking relationships and follow ups without manual data entry. Of those, crm that builds contact records automatically from email and calendar and tracking relationships and follow ups without manual data entry are not what Snov.io is typically brought in for.
What can Cloze do that Snov.io cannot?
Cloze covers Contact management, Communication history, Relationship insights, Task management. Snov.io covers Email finder and verifier, Outreach automation, Email warm-up, Built-in CRM.

Answered from the vendors’ own pages

Cloze: Does Cloze offer a free trial?

Yes. Cloze offers a 14-day free trial for all plans with no credit card required. This applies to Pro, Business Silver, Business Gold, and Business Platinum tiers.

Source
Snov.io: What does Snov.io cost?

Snov.io's paid plans start at $39/month for Starter (1,000 credits), rising through Pro tiers up to $738/month for Ultra (200,000+ credits), with a custom Ultra tier for larger volumes and a 25% discount for annual billing.

Source
Cloze: What is the difference between monthly and annual billing at Cloze?

Cloze offers both month-to-month and annual subscription options. Annual billing provides a discount. For example, Cloze Pro is $17/month annually but $19.99/month on month-to-month billing.

Source
Snov.io: Is there a free plan, and what are its limits?

Snov.io offers a 7-day free trial with 50 credits, 100 recipients, and one email warm-up slot, giving access to all features at reduced volume.

Source
Cloze: What does Cloze's Business Platinum plan cost?

Cloze Business Platinum (their most popular plan) costs $42/user/month on annual billing or $49.99/user/month on month-to-month billing. It includes matching engine, smart templates, lead capture, campaign automation, and enterprise controls.

Source
Snov.io: What does Snov.io integrate with?

Snov.io integrates with HubSpot, Pipedrive, Clay, Zapier, Make, Calendly and n8n, and also supports MCP servers for AI tool connections.

Source
Cloze: Does Cloze offer team collaboration features?

Yes, starting with Business Silver ($21/user/month annual). Team features include collaborative work, responsibility assignment, privacy settings management, and team analytics. Higher tiers unlock more advanced team controls and custom fields.

Source
Cloze: Does Cloze offer additional services beyond standard plans?

Yes. Cloze offers a Concierge Service at $20/user/month (minimum $500/month) that includes personalized training, a dedicated customer success manager, and data import assistance.

Source
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