Softwr

Customer Success · head to head

Akita vs UserGuiding

Akita logo

Akita

Customer Success

Customer Success Without the Complexity

From
$49/month
Rated
-
Full reviewWebsite
UserGuiding logo

UserGuiding

Customer Success

No-code product adoption tooling priced on monthly active users rather than per seat

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only UserGuiding has a free tier, so it costs nothing to try first.
  • Each has a real cost: Akita no free tier; minimum $49/month for entry; UserGuiding pricing is by monthly active user, so a freemium product pays for a large population of users who will never convert, and a strong growth quarter produces a bill increase rather than a saving.
  • They diverge on capability: Akita covers Health scores, UserGuiding covers No-code flow builder.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Akita and UserGuiding actually diverge.

Attributes where Akita and UserGuiding differ
AttributeAkitaUserGuiding
Starting price$49/monthFree
Pricing modelsubscriptionPer month by monthly active users
Free tierNoYes
PlatformsWebWeb, Chrome extension
Founded2018Unknown

Identical on both: user rating (Not yet rated), category (Customer Success).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Akita

  • Health scores
  • Customer segments
  • Lifecycle stages
  • Alerts
  • Custom metrics
  • Salesforce
  • HubSpot
  • Intercom

Only in UserGuiding

  • No-code flow builder
  • Onboarding checklists
  • Resource centre
  • In-app surveys and NPS
  • Session replay
  • AI assistant
  • Feature requests and roadmap
  • Segmentation

What people use each for

The jobs each tool is most often brought in to do.

Akita

  • Centralising customer data and product activity for a customer success teamnot UserGuiding
  • Building health scores to flag at-risk accountsnot UserGuiding
  • Segmenting customers and triggering automated playbooksnot UserGuiding
  • Identifying expansion revenue opportunitiesnot UserGuiding
  • Task and workflow management for CSMsnot UserGuiding

UserGuiding

  • A software company that needs onboarding flows shipped this month without taking engineering off the roadmapnot Akita
  • A product team replacing a stale help centre with in-app guidance where users actually get stucknot Akita
  • A team wanting to test whether a checklist raises first-week activation before investing engineering time in a real onboarding experiencenot Akita
  • A support organisation deflecting repetitive tickets with a resource centre and AI assistant inside the productnot Akita

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Akita

  • No free tier; minimum $49/month for entry
  • Tracking events limited to 1M/month on paid plans (unlimited on Enterprise only)
  • Additional integrations require $29/month add-on cost

UserGuiding

  • Pricing is by monthly active user, so a freemium product pays for a large population of users who will never convert, and a strong growth quarter produces a bill increase rather than a saving.
  • Flows are built as an overlay on your interface and break when the underlying markup changes, so every significant front-end release carries a maintenance task nobody owns.
  • Session replay and the AI assistant are gated to the Growth tier at double the Starter price, so the feature list that sold the product is not what the entry plan delivers.
  • Analytics are adequate for guidance performance but shallower than a dedicated product analytics tool, so most teams end up running it alongside Amplitude or Mixpanel rather than instead of them.
  • Complex single page applications and heavily componentised interfaces need careful element targeting, and teams report brittle selectors that fail silently rather than raising an error.

Pricing, plan by plan

Akita

$49/month
  • Small Teams$49/month
    • 2 integrations included
    • 2 full access users
    • 4 read-only users
  • Growing Teams$99/month
    • 4 integrations included
    • 4 full access users
    • 8 read-only users
  • Enterprise Teams$499/month
    • Unlimited integrations
    • Unlimited full access users
    • Unlimited accounts/contacts

UserGuiding

Free
  • Support EssentialsFree
    • Entry support-oriented tier
    • Limited monthly active users
    • Core in-app guidance
  • Starter$174/month
    • Billed yearly
    • Product tours, tooltips, hotspots and checklists
    • In-app surveys and NPS
  • Growth$349/month
    • Billed yearly
    • Higher monthly active user allowance
    • Session replay
  • Enterprise$undefined/month
    • Custom monthly active user volumes
    • Security review and single sign-on
    • Dedicated support and onboarding

Which should you pick?

Choose Akita if

  • You need health scores.
  • You also want customer segments.
Akita review

Choose UserGuiding if

  • You need no-code flow builder.
  • You want to start without paying.
  • You work on Web, Chrome extension.
  • You also want onboarding checklists.
UserGuiding review

Questions people ask

Is Akita or UserGuiding better?
Neither clearly leads. Akita starts at $49/month and UserGuiding at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Akita or UserGuiding?
UserGuiding has a free tier; the other does not. Paid plans start at $49/month for Akita and Free for UserGuiding.
Does Akita or UserGuiding run on more platforms?
Akita runs on Web. UserGuiding runs on Web, Chrome extension.
Can I use UserGuiding for free?
Yes. UserGuiding has a free tier, so you can try it without paying. Akita starts at $49/month.
What is Akita best used for?
Akita is most often used for centralising customer data and product activity for a customer success team, building health scores to flag at-risk accounts, segmenting customers and triggering automated playbooks, identifying expansion revenue opportunities. Of those, centralising customer data and product activity for a customer success team and building health scores to flag at-risk accounts are not what UserGuiding is typically brought in for.
What can Akita do that UserGuiding cannot?
Akita covers Health scores, Customer segments, Lifecycle stages, Alerts. UserGuiding covers No-code flow builder, Onboarding checklists, Resource centre, In-app surveys and NPS.

Answered from the vendors’ own pages

Akita: How much does Akita cost?

Akita offers three subscription tiers: Small Teams at $49/month with up to 2 integrations and 6 total users, Growing Teams at $99/month with up to 4 integrations and 12 total users, and Enterprise Teams at $499/month with unlimited integrations and users. Additional integrations cost $29 each and additional users cost $29 each per month.

Source
UserGuiding: How is UserGuiding priced?

By monthly active users, not by internal seat. Starter is around one hundred and seventy four dollars a month billed yearly and Growth around three hundred and forty nine dollars, with a free tier and a quoted Enterprise plan.

Akita: What is the difference between Akita's Small Teams and Growing Teams plans?

The Growing Teams plan ($99/month) doubles the included integrations from 2 to 4 and users from 6 to 12, increases account/contact capacity from 10,000 to 100,000, and enables 1M monthly tracking events. It also includes full API access which is not mentioned for Small Teams. Small Teams costs $49/month.

Source
UserGuiding: Does it need engineering?

A one-time snippet install, then flows are built visually. Ongoing engineering involvement is usually needed only when interface changes break element targeting.

Akita: Does Akita offer a free trial or discount?

Akita provides a 14-day free trial with no setup or cancellation fees. The platform also offers a 20% discount for annual prepayment compared to month-to-month pricing.

Source
UserGuiding: How does it compare on cost to Pendo?

Materially cheaper at the published tiers, but the comparison changes if your monthly active user count is large relative to your revenue.

Akita: What tracking event limits apply on Akita plans?

Small Teams and Growing Teams plans each include 1 million tracking events per month. The Enterprise plan includes unlimited tracking events. Additional event capacity beyond plan limits is not separately purchasable.

Source
UserGuiding: Is session replay included?

Only from the Growth tier upward, not on Starter.

Share

Related pages

More on Akita

More on UserGuiding

Keep looking

Other head to heads