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Customer Success · head to head

Chameleon vs UserGuiding

Chameleon logo

Chameleon

Customer Success

In-product tours, tooltips and surveys that a product team can build without engineering

From
$279/month
Rated
-
Full reviewWebsite
UserGuiding logo

UserGuiding

Customer Success

No-code product adoption tooling priced on monthly active users rather than per seat

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only UserGuiding has a free tier, so it costs nothing to try first.
  • Each has a real cost: Chameleon the entry price is high for the category: $279 a month at 2,000 tracked users and $750 at 5,000 on Pro, so a product with a large free tier is paying substantially for users who may never convert.; UserGuiding pricing is by monthly active user, so a freemium product pays for a large population of users who will never convert, and a strong growth quarter produces a bill increase rather than a saving.
  • They diverge on capability: Chameleon covers Tours and tooltips, UserGuiding covers No-code flow builder.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Chameleon and UserGuiding actually diverge.

Attributes where Chameleon and UserGuiding differ
AttributeChameleonUserGuiding
Starting price$279/monthFree
Pricing modelPer month by monthly tracked usersPer month by monthly active users
Free tierNoYes
PlatformsWebWeb, Chrome extension

Identical on both: user rating (Not yet rated), category (Customer Success).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Chameleon

  • Tours and tooltips
  • Launchers and checklists
  • Microsurveys
  • HelpBar
  • Behavioural targeting
  • No-code builder
  • Localisation
  • A/B testing of experiences

Only in UserGuiding

  • No-code flow builder
  • Onboarding checklists
  • Resource centre
  • In-app surveys and NPS
  • Session replay
  • AI assistant
  • Feature requests and roadmap
  • Segmentation

What people use each for

The jobs each tool is most often brought in to do.

Chameleon

  • A B2B SaaS product where new accounts stall before reaching the action that predicts retention, and you need a guided path to itnot UserGuiding
  • Announcing and driving adoption of a new feature to a specific segment without shipping a releasenot UserGuiding
  • Collecting targeted in-product feedback from users who just completed a workflow, rather than by emailnot UserGuiding
  • Reducing support tickets by putting contextual help and a searchable command bar inside the productnot UserGuiding

UserGuiding

  • A software company that needs onboarding flows shipped this month without taking engineering off the roadmapnot Chameleon
  • A product team replacing a stale help centre with in-app guidance where users actually get stucknot Chameleon
  • A team wanting to test whether a checklist raises first-week activation before investing engineering time in a real onboarding experiencenot Chameleon
  • A support organisation deflecting repetitive tickets with a resource centre and AI assistant inside the productnot Chameleon

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Chameleon

  • The entry price is high for the category: $279 a month at 2,000 tracked users and $750 at 5,000 on Pro, so a product with a large free tier is paying substantially for users who may never convert.
  • Billing is by monthly tracked users, counting any uniquely identified profile seen in 30 days, which means seasonal or occasional-login products pay for people who log in twice a month.
  • Pro caps live experiences at 20, and mature onboarding programmes exceed that quickly, so the practical plan for a serious deployment is Growth at $1,250 a month on annual billing.
  • There is no mobile SDK, so a company with an iOS or Android app alongside its web product needs a second onboarding tool and a second set of content.
  • It is not an analytics product, so audience definitions depend on a working Segment, Amplitude or Mixpanel integration; if your event tracking is unreliable, your targeting will be too, and the tool will get the blame.

UserGuiding

  • Pricing is by monthly active user, so a freemium product pays for a large population of users who will never convert, and a strong growth quarter produces a bill increase rather than a saving.
  • Flows are built as an overlay on your interface and break when the underlying markup changes, so every significant front-end release carries a maintenance task nobody owns.
  • Session replay and the AI assistant are gated to the Growth tier at double the Starter price, so the feature list that sold the product is not what the entry plan delivers.
  • Analytics are adequate for guidance performance but shallower than a dedicated product analytics tool, so most teams end up running it alongside Amplitude or Mixpanel rather than instead of them.
  • Complex single page applications and heavily componentised interfaces need careful element targeting, and teams report brittle selectors that fail silently rather than raising an error.

Pricing, plan by plan

Chameleon

$279/month
  • Startup$279/month
    • From 2,000 monthly tracked users
    • Core tours, tooltips and surveys
    • 14-day trial
  • Pro$750/month
    • From 5,000 monthly tracked users
    • Maximum 20 live experiences
    • 10 seats, 5 languages, 20 custom events
  • Growth$1250/month
    • From 5,000 monthly tracked users, annual billing required
    • Unlimited live experiences
    • HelpBar and Ranger agent included
  • Enterprise$undefined/year
    • Unlimited seats and languages
    • 50 custom events
    • Quoted individually

UserGuiding

Free
  • Support EssentialsFree
    • Entry support-oriented tier
    • Limited monthly active users
    • Core in-app guidance
  • Starter$174/month
    • Billed yearly
    • Product tours, tooltips, hotspots and checklists
    • In-app surveys and NPS
  • Growth$349/month
    • Billed yearly
    • Higher monthly active user allowance
    • Session replay
  • Enterprise$undefined/month
    • Custom monthly active user volumes
    • Security review and single sign-on
    • Dedicated support and onboarding

Which should you pick?

Choose Chameleon if

  • You need tours and tooltips.
  • You also want launchers and checklists.
Chameleon review

Choose UserGuiding if

  • You need no-code flow builder.
  • You want to start without paying.
  • You work on Web, Chrome extension.
  • You also want onboarding checklists.
UserGuiding review

Questions people ask

Is Chameleon or UserGuiding better?
Neither clearly leads. Chameleon starts at $279/month and UserGuiding at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Chameleon or UserGuiding?
UserGuiding has a free tier; the other does not. Paid plans start at $279/month for Chameleon and Free for UserGuiding.
Does Chameleon or UserGuiding run on more platforms?
Chameleon runs on Web. UserGuiding runs on Web, Chrome extension.
Can I use UserGuiding for free?
Yes. UserGuiding has a free tier, so you can try it without paying. Chameleon starts at $279/month.
What is Chameleon best used for?
Chameleon is most often used for a b2b saas product where new accounts stall before reaching the action that predicts retention, and you need a guided path to it, announcing and driving adoption of a new feature to a specific segment without shipping a release, collecting targeted in-product feedback from users who just completed a workflow, rather than by email, reducing support tickets by putting contextual help and a searchable command bar inside the product. Of those, a b2b saas product where new accounts stall before reaching the action that predicts retention, and you need a guided path to it and announcing and driving adoption of a new feature to a specific segment without shipping a release are not what UserGuiding is typically brought in for.
What can Chameleon do that UserGuiding cannot?
Chameleon covers Tours and tooltips, Launchers and checklists, Microsurveys, HelpBar. UserGuiding covers No-code flow builder, Onboarding checklists, Resource centre, In-app surveys and NPS.

Answered from the vendors’ own pages

Chameleon: What is a monthly tracked user?

A uniquely identified user profile sent to Chameleon within the previous 30 days. Anonymous visitors you never identify do not count, but any logged-in user does.

UserGuiding: How is UserGuiding priced?

By monthly active users, not by internal seat. Starter is around one hundred and seventy four dollars a month billed yearly and Growth around three hundred and forty nine dollars, with a free tier and a quoted Enterprise plan.

Chameleon: Does Chameleon work on mobile apps?

No. It is a web tool delivered by a JavaScript snippet. Native mobile onboarding requires a different product.

UserGuiding: Does it need engineering?

A one-time snippet install, then flows are built visually. Ongoing engineering involvement is usually needed only when interface changes break element targeting.

Chameleon: Do I need engineering to use it?

Only for the initial snippet installation and for identifying users with the properties you want to target. After that, building experiences is no-code.

UserGuiding: How does it compare on cost to Pendo?

Materially cheaper at the published tiers, but the comparison changes if your monthly active user count is large relative to your revenue.

Chameleon: Was Chameleon at trychameleon.com?

Yes, and that domain now redirects to chameleon.io. It is the same product, not a rebrand of substance.

UserGuiding: Is session replay included?

Only from the Growth tier upward, not on Starter.

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