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Customer Success · head to head

SmartKarrot vs UserGuiding

SmartKarrot logo

SmartKarrot

Customer Success

Intelligent Customer Success Platform

From
$15000/year
Rated
-
Full reviewWebsite
UserGuiding logo

UserGuiding

Customer Success

No-code product adoption tooling priced on monthly active users rather than per seat

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only UserGuiding has a free tier, so it costs nothing to try first.
  • Each has a real cost: SmartKarrot the entry Basic plan starts at $15,000 per year and includes only 5 users; UserGuiding pricing is by monthly active user, so a freemium product pays for a large population of users who will never convert, and a strong growth quarter produces a bill increase rather than a saving.
  • They diverge on capability: SmartKarrot covers Customer 360, UserGuiding covers No-code flow builder.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which SmartKarrot and UserGuiding actually diverge.

Attributes where SmartKarrot and UserGuiding differ
AttributeSmartKarrotUserGuiding
Starting price$15000/yearFree
Pricing modelsubscriptionPer month by monthly active users
Free tierNoYes
PlatformsWebWeb, Chrome extension
Founded2018Unknown

Identical on both: user rating (Not yet rated), category (Customer Success).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in SmartKarrot

  • Customer 360
  • Health monitoring
  • Playbook automation
  • Success planning
  • Touchpoints tracking
  • Salesforce
  • HubSpot
  • Slack

Only in UserGuiding

  • No-code flow builder
  • Onboarding checklists
  • Resource centre
  • In-app surveys and NPS
  • Session replay
  • AI assistant
  • Feature requests and roadmap
  • Segmentation

What people use each for

The jobs each tool is most often brought in to do.

SmartKarrot

  • Tracking customer onboarding phases and account health for a SaaS businessnot UserGuiding
  • Segmenting accounts and users to target customer success playsnot UserGuiding
  • Reporting on customer success outcomes with embedded BI dashboardsnot UserGuiding

UserGuiding

  • A software company that needs onboarding flows shipped this month without taking engineering off the roadmapnot SmartKarrot
  • A product team replacing a stale help centre with in-app guidance where users actually get stucknot SmartKarrot
  • A team wanting to test whether a checklist raises first-week activation before investing engineering time in a real onboarding experiencenot SmartKarrot
  • A support organisation deflecting repetitive tickets with a resource centre and AI assistant inside the productnot SmartKarrot

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

SmartKarrot

  • The entry Basic plan starts at $15,000 per year and includes only 5 users
  • All plans are billed annually with no monthly option
  • Basic includes only 2 third party integrations, Growth 3 and Pro 4
  • Usage tracking is limited to 1 SaaS product on Growth and 3 on Pro
  • Growth, Pro and Enterprise plans are all Contact Sales with no published price
  • Basic support is email-based only, with a dedicated CSM starting at Growth
  • SmartKonversation call intelligence is a paid add-on rather than an included feature on Basic, Growth or Pro
  • SmartOps advanced AI trends is an add-on available only on the Enterprise plan
  • Additional Lite users are billed at $10 per user per month on top of the plan fee

UserGuiding

  • Pricing is by monthly active user, so a freemium product pays for a large population of users who will never convert, and a strong growth quarter produces a bill increase rather than a saving.
  • Flows are built as an overlay on your interface and break when the underlying markup changes, so every significant front-end release carries a maintenance task nobody owns.
  • Session replay and the AI assistant are gated to the Growth tier at double the Starter price, so the feature list that sold the product is not what the entry plan delivers.
  • Analytics are adequate for guidance performance but shallower than a dedicated product analytics tool, so most teams end up running it alongside Amplitude or Mixpanel rather than instead of them.
  • Complex single page applications and heavily componentised interfaces need careful element targeting, and teams report brittle selectors that fail silently rather than raising an error.

Pricing, plan by plan

SmartKarrot

$15000/year
  • Basic$15000/year
    • 5 included users
    • CRM functionality
    • Email and calendar integration
  • Growth$null/year
    • 10 included users
    • All Basic features
    • 1 SaaS product tracking
  • Pro$null/year
    • 25 included users
    • All Growth features
    • 3 SaaS products
  • Enterprise$null/year
    • Custom user count
    • Unlimited customization
    • 3+ SaaS products

UserGuiding

Free
  • Support EssentialsFree
    • Entry support-oriented tier
    • Limited monthly active users
    • Core in-app guidance
  • Starter$174/month
    • Billed yearly
    • Product tours, tooltips, hotspots and checklists
    • In-app surveys and NPS
  • Growth$349/month
    • Billed yearly
    • Higher monthly active user allowance
    • Session replay
  • Enterprise$undefined/month
    • Custom monthly active user volumes
    • Security review and single sign-on
    • Dedicated support and onboarding

Which should you pick?

Choose SmartKarrot if

  • You need customer 360.
  • You also want health monitoring.
SmartKarrot review

Choose UserGuiding if

  • You need no-code flow builder.
  • You want to start without paying.
  • You work on Web, Chrome extension.
  • You also want onboarding checklists.
UserGuiding review

Questions people ask

Is SmartKarrot or UserGuiding better?
Neither clearly leads. SmartKarrot starts at $15000/year and UserGuiding at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, SmartKarrot or UserGuiding?
UserGuiding has a free tier; the other does not. Paid plans start at $15000/year for SmartKarrot and Free for UserGuiding.
Does SmartKarrot or UserGuiding run on more platforms?
SmartKarrot runs on Web. UserGuiding runs on Web, Chrome extension.
Can I use UserGuiding for free?
Yes. UserGuiding has a free tier, so you can try it without paying. SmartKarrot starts at $15000/year.
What is SmartKarrot best used for?
SmartKarrot is most often used for tracking customer onboarding phases and account health for a saas business, segmenting accounts and users to target customer success plays, reporting on customer success outcomes with embedded bi dashboards. Of those, tracking customer onboarding phases and account health for a saas business and segmenting accounts and users to target customer success plays are not what UserGuiding is typically brought in for.
What can SmartKarrot do that UserGuiding cannot?
SmartKarrot covers Customer 360, Health monitoring, Playbook automation, Success planning. UserGuiding covers No-code flow builder, Onboarding checklists, Resource centre, In-app surveys and NPS.

Answered from the vendors’ own pages

SmartKarrot: How much does SmartKarrot cost?

SmartKarrot's Basic plan costs $15,000 per year for 5 included users with CRM, email and calendar integration, and 2 third-party integrations. Growth and Pro plans require contacting sales for pricing. Enterprise plans are customized based on organizational requirements.

Source
UserGuiding: How is UserGuiding priced?

By monthly active users, not by internal seat. Starter is around one hundred and seventy four dollars a month billed yearly and Growth around three hundred and forty nine dollars, with a free tier and a quoted Enterprise plan.

SmartKarrot: What support is included in SmartKarrot plans?

The Basic plan includes email-based support only. Growth and Pro plans include a dedicated customer success manager. Enterprise plans offer premium support tier with customized support levels.

Source
UserGuiding: Does it need engineering?

A one-time snippet install, then flows are built visually. Ongoing engineering involvement is usually needed only when interface changes break element targeting.

SmartKarrot: What are SmartKarrot's add-on services?

SmartKarrot offers optional enhancements including SmartKonversation (call intelligence), SmartOps (AI-powered trend analysis), and embedded business intelligence for reporting. These add-ons are available across plan tiers.

Source
UserGuiding: How does it compare on cost to Pendo?

Materially cheaper at the published tiers, but the comparison changes if your monthly active user count is large relative to your revenue.

UserGuiding: Is session replay included?

Only from the Growth tier upward, not on Starter.

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