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Software · head to head

Akita vs Fathom Analytics

Akita logo

Akita

Software

Customer Success Without the Complexity

From
$160/month
Rated
-
Full reviewWebsite
Fathom Analytics logo

Fathom Analytics

Software

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Akita starts at $49 a month with no free tier, only a 14 day trial; Fathom Analytics there is no free tier, only a 7 day trial
  • They diverge on capability: Akita covers Health scores, Fathom Analytics covers Page view tracking.

Where they differ

Only the attributes on which Akita and Fathom Analytics actually diverge.

Attributes where Akita and Fathom Analytics differ
AttributeAkitaFathom Analytics
Starting price$160/month$14/month
Founded20182014

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Akita

  • Health scores
  • Customer segments
  • Lifecycle stages
  • Alerts
  • Custom metrics
  • Salesforce
  • HubSpot
  • Intercom

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • 20+ languages language support

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Akita

  • Centralising customer data and product activity for a customer success teamnot Fathom Analytics
  • Building health scores to flag at-risk accountsnot Fathom Analytics
  • Segmenting customers and triggering automated playbooksnot Fathom Analytics
  • Identifying expansion revenue opportunitiesnot Fathom Analytics
  • Task and workflow management for CSMsnot Fathom Analytics

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Akita
  • A lightweight Google Analytics replacementnot Akita
  • Tracking many sites from one accountnot Akita
  • Long-term historical reporting while subscribednot Akita

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Akita

  • Starts at $49 a month with no free tier, only a 14 day trial
  • Tier breakdown above the entry price is not published

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Pricing, plan by plan

Akita

$160/month
  • Starter$160/month
    • Health scores
    • Basic integrations
    • Alerts
  • Professional$400/month
    • Unlimited integrations
    • Custom metrics
    • API

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Which should you pick?

Choose Akita if

  • You need health scores.
  • You also want customer segments.
Akita review

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Questions people ask

Is Akita or Fathom Analytics better?
Neither clearly leads. Akita starts at $160/month and Fathom Analytics at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Akita or Fathom Analytics?
Akita starts at $160/month and Fathom Analytics at $14/month.
Does Akita or Fathom Analytics run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Akita best used for?
Akita is most often used for centralising customer data and product activity for a customer success team, building health scores to flag at-risk accounts, segmenting customers and triggering automated playbooks, identifying expansion revenue opportunities. Of those, centralising customer data and product activity for a customer success team and building health scores to flag at-risk accounts are not what Fathom Analytics is typically brought in for.
What can Akita do that Fathom Analytics cannot?
Akita covers Health scores, Customer segments, Lifecycle stages, Alerts. Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Both handle Web support.
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