Softwr

Marketing & Analytics · head to head

AB Tasty vs Akita

AB Tasty logo

AB Tasty

Marketing & Analytics

Conversion optimization platform

From
€500/month
Rated
-
Akita logo

Akita

Customer Success

Customer Success Without the Complexity

From
$160/month
Rated
-

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Akita starts at $49 a month with no free tier, only a 14 day trial
  • They diverge on capability: AB Tasty covers A/B testing, Akita covers Health scores.

Where they differ

Only the attributes on which AB Tasty and Akita actually diverge.

Attributes where AB Tasty and Akita differ
AttributeAB TastyAkita
Starting price€500/month$160/month
Pricing modelquotesubscription
CategoryMarketing & AnalyticsCustomer Success
Founded20112018

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • SSL encryption
  • Cloud deployment
  • Multiple languages language support

Only in Akita

  • Health scores
  • Customer segments
  • Lifecycle stages
  • Alerts
  • Custom metrics
  • HubSpot
  • Intercom
  • Stripe

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Akita
  • Feature flagging and progressive rolloutsnot Akita
  • Personalising content for identified and anonymous visitorsnot Akita
  • Search, recommendations and merchandising for ecommercenot Akita
  • Conversion optimisation experiments across channelsnot Akita

Akita

  • Centralising customer data and product activity for a customer success teamnot AB Tasty
  • Building health scores to flag at-risk accountsnot AB Tasty
  • Segmenting customers and triggering automated playbooksnot AB Tasty
  • Identifying expansion revenue opportunitiesnot AB Tasty
  • Task and workflow management for CSMsnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Akita

  • Starts at $49 a month with no free tier, only a 14 day trial
  • Tier breakdown above the entry price is not published

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Akita

$160/month
  • Starter$160/month
    • Health scores
    • Basic integrations
    • Alerts
  • Professional$400/month
    • Unlimited integrations
    • Custom metrics
    • API

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.

Choose Akita if

  • You need health scores.
  • You also want customer segments.

Questions people ask

Is AB Tasty or Akita better?
Neither clearly leads. AB Tasty starts at €500/month and Akita at $160/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Akita?
AB Tasty starts at €500/month and Akita at $160/month.
Does AB Tasty or Akita run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Akita is typically brought in for.
What can AB Tasty do that Akita cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Akita covers Health scores, Customer segments, Lifecycle stages, Alerts. Both handle Salesforce, Web support.

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