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Fathom Analytics vs Kapta

Fathom Analytics logo

Fathom Analytics

Software

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
Kapta logo

Kapta

Software

Key Account Management Software

From
$1000/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Kapta the Internet Archive's capture of Kapta's pricing page on 14 October 2019 listed Team at $2,000 per month billed annually (10 account managers, 10 contributors, 50 customer accounts), Professional at $5,000 per month (25/25/250), and Enterprise by contact only; the 14-day free trial excludes refunds after purchase per the page's FAQ.
  • They diverge on capability: Fathom Analytics covers Page view tracking, Kapta covers Account planning.

Where they differ

Only the attributes on which Fathom Analytics and Kapta actually diverge.

Attributes where Fathom Analytics and Kapta differ
AttributeFathom AnalyticsKapta
Starting price$14/month$1000/month

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown), founded (2014).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • 20+ languages language support

Only in Kapta

  • Account planning
  • Stakeholder mapping
  • Voice of customer
  • Health scores
  • Action planning
  • Salesforce
  • HubSpot
  • Slack

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Kapta
  • A lightweight Google Analytics replacementnot Kapta
  • Tracking many sites from one accountnot Kapta
  • Long-term historical reporting while subscribednot Kapta

Kapta

  • Customer Successnot Fathom Analytics
  • Key Account Managementnot Fathom Analytics
  • Strategic Accountsnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Kapta

  • The Internet Archive's capture of Kapta's pricing page on 14 October 2019 listed Team at $2,000 per month billed annually (10 account managers, 10 contributors, 50 customer accounts), Professional at $5,000 per month (25/25/250), and Enterprise by contact only; the 14-day free trial excludes refunds after purchase per the page's FAQ.

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Kapta

$1000/month
  • Professional$1000/month
    • Account planning
    • Health scores
    • Stakeholder mapping
  • Enterprise$2500/month
    • Custom workflows
    • Advanced analytics
    • API

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Kapta if

  • You need account planning.
  • You also want stakeholder mapping.
Kapta review

Questions people ask

Is Fathom Analytics or Kapta better?
Neither clearly leads. Fathom Analytics starts at $14/month and Kapta at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Kapta?
Fathom Analytics starts at $14/month and Kapta at $1000/month.
Does Fathom Analytics or Kapta run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Kapta is typically brought in for.
What can Fathom Analytics do that Kapta cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Kapta covers Account planning, Stakeholder mapping, Voice of customer, Health scores. Both handle Web support.
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