Software · head to head
Fathom Analytics vs Funnel.io
Funnel.io
Software
Multi-channel marketing analytics for smarter decision making
- From
- $299/month
- Rated
- -
The short version
- Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
- They diverge on capability: Fathom Analytics covers Page view tracking, Funnel.io covers Multi-channel data aggregation.
Where they differ
Only the attributes on which Fathom Analytics and Funnel.io actually diverge.
| Attribute | Fathom Analytics | Funnel.io |
|---|---|---|
| Starting price | $14/month | $299/month |
| Platforms | Web | Web, Mobile, Api |
| Founded | 2014 | 2015 |
Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Fathom Analytics
- Page view tracking
- Goal tracking
- Real-time analytics
- Referrer tracking
- Privacy-focused
- Cloud deployment
- Web support
- 20+ languages language support
Only in Funnel.io
- Multi-channel data aggregation
- Unified dashboards
- Custom reporting
- Data transformation
- Real-time syncing
- Historical data archive
- Attribution modeling
- Automated alerts
Both cover
- GDPR compliant
What people use each for
The jobs each tool is most often brought in to do.
Fathom Analytics
- Privacy-focused web analytics without cookie bannersnot Funnel.io
- A lightweight Google Analytics replacementnot Funnel.io
- Tracking many sites from one accountnot Funnel.io
- Long-term historical reporting while subscribednot Funnel.io
Funnel.io
- Collecting marketing data from ad platforms into one datasetnot Fathom Analytics
- Exporting blended marketing data to BI tools and warehousesnot Fathom Analytics
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Fathom Analytics
- There is no free tier, only a 7 day trial
- Priced on pageviews, from $45 a month at the 500,000 pageview level
- Custom events count against the pageview allowance rather than being tracked separately
- Site allowances come in packs, with additional 50-site packs at $10 a month
- Data is retained forever only while the subscription is active
Funnel.io
- Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
- Export destinations are rationed the same way, at 13 on Starter and 46 on Business
- The entry plan starts at $300 a month billed annually and the next at $600
- SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
- Funnel Measure is an add on available only on Business and Enterprise
Pricing, plan by plan
Fathom Analytics
$14/month- Starter$14/month
- Unlimited page views
- 1 site
- Real-time analytics
Funnel.io
$299/month- Starter$299/month
- Up to 5 data sources
- Basic dashboards
- Standard integrations
- Professional$799/month
- Unlimited data sources
- Advanced dashboards
- Custom integrations
- Enterprise$undefined/month
- Custom implementation
- Dedicated account manager
- Advanced integrations
Which should you pick?
Choose Fathom Analytics if
- You need page view tracking.
- You also want goal tracking.
Choose Funnel.io if
- You need multi-channel data aggregation.
- You work on Web, Mobile, Api.
- You also want unified dashboards.
Questions people ask
- Is Fathom Analytics or Funnel.io better?
- Neither clearly leads. Fathom Analytics starts at $14/month and Funnel.io at $299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Fathom Analytics or Funnel.io?
- Fathom Analytics starts at $14/month and Funnel.io at $299/month.
- Does Fathom Analytics or Funnel.io run on more platforms?
- Fathom Analytics runs on Web. Funnel.io runs on Web, Mobile, Api.
- What is Fathom Analytics best used for?
- Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Funnel.io is typically brought in for.
- What can Fathom Analytics do that Funnel.io cannot?
- Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. Both handle GDPR compliant.
Related pages
More on Fathom Analytics
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