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Adverity vs Fathom Analytics

Adverity logo

Adverity

Software

Marketing intelligence platform for data-driven organizations

From
$999/month
Rated
-
Full reviewWebsite
Fathom Analytics logo

Fathom Analytics

Software

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Adverity no published pricing and no tiers; every quote is bespoke, which the vendor states plainly; Fathom Analytics there is no free tier, only a 7 day trial
  • They diverge on capability: Adverity covers Data aggregation, Fathom Analytics covers Page view tracking.

Where they differ

Only the attributes on which Adverity and Fathom Analytics actually diverge.

Attributes where Adverity and Fathom Analytics differ
AttributeAdverityFathom Analytics
Starting price$999/month$14/month
PlatformsWeb, Api, MobileWeb

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown), founded (2014).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adverity

  • Data aggregation
  • Custom dashboards
  • Advanced analytics
  • Predictive insights
  • Automated alerts
  • Report scheduling
  • Data quality rules
  • Attribution modeling

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • Cloud deployment
  • Web support
  • 20+ languages language support

Both cover

  • GDPR compliant

What people use each for

The jobs each tool is most often brought in to do.

Adverity

  • Consolidating marketing data from many advertising platformsnot Fathom Analytics
  • Transforming and harmonising campaign data across sourcesnot Fathom Analytics
  • Monitoring data quality before it reaches reportingnot Fathom Analytics
  • Feeding a BI tool or warehouse with marketing datanot Fathom Analytics

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Adverity
  • A lightweight Google Analytics replacementnot Adverity
  • Tracking many sites from one accountnot Adverity
  • Long-term historical reporting while subscribednot Adverity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adverity

  • No published pricing and no tiers; every quote is bespoke, which the vendor states plainly
  • An ETL and data layer rather than a reporting tool, so it needs a BI destination alongside it

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Pricing, plan by plan

Adverity

$999/month
  • Starter$999/month
    • Up to 10 data sources
    • Custom dashboards
    • Basic integrations
  • Professional$2499/month
    • Unlimited data sources
    • Advanced analytics
    • Premium integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated team
    • Advanced security

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Which should you pick?

Choose Adverity if

  • You need data aggregation.
  • You work on Web, Api, Mobile.
  • You also want custom dashboards.
Adverity review

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Questions people ask

Is Adverity or Fathom Analytics better?
Neither clearly leads. Adverity starts at $999/month and Fathom Analytics at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adverity or Fathom Analytics?
Adverity starts at $999/month and Fathom Analytics at $14/month.
Does Adverity or Fathom Analytics run on more platforms?
Adverity runs on Web, Api, Mobile. Fathom Analytics runs on Web.
What is Adverity best used for?
Adverity is most often used for consolidating marketing data from many advertising platforms, transforming and harmonising campaign data across sources, monitoring data quality before it reaches reporting, feeding a bi tool or warehouse with marketing data. Of those, consolidating marketing data from many advertising platforms and transforming and harmonising campaign data across sources are not what Fathom Analytics is typically brought in for.
What can Adverity do that Fathom Analytics cannot?
Adverity covers Data aggregation, Custom dashboards, Advanced analytics, Predictive insights. Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Both handle GDPR compliant.
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